Marketing ch11

Superstore

A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.

Showrooming

The shopping practice of coming into retail store showrooms to check out merchandise and prices but instead buying from an online-only rival, sometimes while in the store.

Manufacturers' and retailers' branches and offices

Wholesaling by sellers or buyers themselves rather than through independent wholesalers.

Retailer

A business whose sales come primarily from retailing.

Franchise

A contractual association between a manufacturer, wholesaler, or service organization (a franchisor) and independent businesspeople (franchisees) who buy the right to own and operate one or more units in the franchise system.

Wholesaler

A firm engaged primarily in wholesaling activities.

Category killer

A giant specialty store that carries a very deep assortment of a particular line.

Shopping center

A group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Supermarket

A large, low-cost, low-margin, high-volume, self-service store that carries a wide variety of grocery and household products.

Discount store

A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

SPECIALTY STORE

A retail store that carries a narrow product line with a deep assortment within that line.

Specialty store

A retail store that carries a narrow product line with a deep assortment within that line.

Department store

A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Off-price retailer

A retailer that buys at less-than-regular wholesale prices and sells at less than retail.

Service retailer

A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.

Convenience store

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high-turnover convenience goods.

Broker

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

Agent

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Wholesaling

All the activities involved in selling goods and services to those buying for resale or business use.

Retailing

All the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Merchant wholesaler

An independently owned wholesale business that takes title to the merchandise it handles.

Independent off-price retailer

An off-price retailer that is independently owned and operated or a division of a larger retail corporation.

Warehouse club

An off-price retailer that sells a limited selection of brand name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees.

Factory outlet

An off-price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Relevant costs

Costs that will occur in the future and that will vary across the alternatives being considered.

OMNI-CHANNEL RETAILING

Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Omni-channel retailing

Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping.

Shopper marketing

Focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, whether during in-store, online, or mobile shopping

Corporate chains

Two or more outlets that are commonly owned and controlled.