Marketing ch.4
In a __________ sample, the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview.
cluster
Customer insights are best described as __________.
the fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships
Marketing research is best defined as __________.
the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
Implementing the research plan is the __________ step in the marketing research plan.
third
__________ involves gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses.
Experimental research
__________ are electronic collections of customer and marketing information obtained from data sources within the company network.
Internal databases
__________ is defined as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.
Marketing research
Experimental research involves __________.
gathering primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses
In a cluster sample, __________.
the population is divided into mutually exclusive groups and the researcher draws a sample of the groups to interview
Which term refers to the systematic collection and analysis of publicly available information about consumers, competitors, and developments in the marketing environment?
Competitive marketing intelligence
What is online marketing research?
The collection of primary data online through Internet surveys, online focus groups, web-based experiments, or tracking consumers' online behavior
Which of the following describes customer relationship management (CRM)?
The management of detailed information about individual customers and carefully managing customer touch points to maximize customer loyalty
__________ is the collection of primary data online through Internet surveys, online focus groups, web-based experiments, or tracking consumers' online behavior.
Online marketing research
In a __________ sample, the population is divided into mutually exclusive groups and random samples are drawn from each group.
stratified random
Big data is __________.
the huge and complex data sets generated by today's sophisticated information generation, collection, storage, and analysis technologies
__________ is used to test hypotheses about cause-and-effect relationships.
Causal research
Which of the following describes internal databases?
Electronic collections of customer and marketing information obtained from data sources within the company network
__________ is used to gather preliminary information that will help define problems and suggest hypotheses.
Exploratory research
__________ are people and processes dedicated to assessing information needs, developing the needed information, and helping decision makers to use the information to generate and validate actionable customer and market insights.
Marketing information systems
Which of the following refers to information that already exists somewhere having been collected for another purpose?
Secondary data
Which of the following describes causal research?
Used to test hypotheses about cause-and-effect relationships
In a stratified random sample, __________.
the population is divided into mutually exclusive groups and random samples are drawn from each group
__________ involves gathering primary data by asking people questions about their knowledge, attitudes, preferences, and buying behavior.
Survey research