Marketing Channels & Supply Chain Management: Key Concepts and Types
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intense
as many as possible
transitional
buying selling and risk taking
vertical conflict
conflict between different levels
horizontal conflict
conflict between the same levels
replenish time
how long restocking takes
facillitating
making buy sell process easy
corporate vms
owns multiple levels
logistical
physical movement and storage
order cycle
time between placing order and its arrival
total logistics cost
total cost of moving product through the supply chain
Intermediaries
Broker (no ownership), wholesaler (takes title), retailer (sells to consumers).
Marketing channel
Path product takes to consumer.
Reverse logistics
Process of moving goods from their final destination for the purpose of return, repair, remanufacturing, or recycling.
