Marketing: Chapter 10

Outbound logistics refers to moving __________________. A. excess materials from the factory to suppliers B. broken, damaged products from customers to producers C. unwanted, excess products from resellers to producers D. products from the factory to resellers and ultimately to customers E. raw materials from suppliers to the factory

D. products from the factory to resellers and ultimately to customers.

High-end luxury brands like Bentley for cars, Louis Vuitton for handbags, and Rolex for watches use ___________ distribution, giving a limited number of dealers the sole right to sell products in a specified geographic territory. A. intensive B. inclusive C. horizontal D. vertical E. exclusive

E. exclusive

Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n) ________ channel to distribute their offerings. A. functional B. indirect C. behavioral D. direct E. layered

D. direct

Using [BLANK], a company uses one or more levels of intermediaries to help bring its products to final buyers. Examples: most of the the things you buy-everything from toothpaste to cameras to cars. A. indirect marketing channels B. social media C. retailer marketing systems D. direct marketing channels E. wholesaler marketing channels

A. indirect marketing channels

A [BLANK] is made up of a company, its suppliers, distributors, and ultimately, customers who "partner" with each other to improve the performance of the entire system. A. value delivery network B. disintermediation system C. marketing intermediary D. distribution center E. manufacturing chain

A. value delivery network

A [BLANK] consists producers, wholesalers, and retailers acting as a unified system. The system can be dominated by any one of the interdepend members. A. direct marketing system B. vertical marketing system C. lateral marketing system D. conventional distribution channel E. horizontal distribution channel

B. vertical marketing system

A(n) _________ is considered a marketing intermediary A. producer B. manufacturer C. wholesaler D. customer E. advertiser

C. wholesaler

In a(n) _____________ marketing system, leadership over production and distribution is assumed through the site and power of one or a few dominant channel members. A. contractual VMS B. direct C. horizontal D. administered VMS E. corporate vertical

D. administered VMS

TRUE OR FALSE: Each channel member plays a specialized role in the channel.

TRUE

TRUE OR FALSE: In a multichannel distribution system, a single firm sets up two or more marketing channels to reach one or more customer segments

TRUE