Marketing Chapter 16

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice? A)consumer-oriented marketing B)societal marketing C)affiliate marketing D)sense-of-mission marketing E)innovative marketing

A)consumer-oriented marketing

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships? A)customer value marketing B)consumerist marketing C)sense-of-mission marketing D)differential marketing E)innovative marketing

A)customer value marketing

Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program A)green marketing B)sustainability C)environmental D)consumerism

A)green marketing

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand? A)high failure rate of new products B)affordable products in disadvantage communities C)consumer acceptance of changing clothing styles D)consumer interest in modern technology E)use of social media in product comparisons

A)high failure rate of new products

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition. A)marketing B)societal marketing C)strategic planning D)cause marketing E)sustainable marketing

A)marketing

________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there. A)Pollution prevention B)A sustainability vision C)An environmental mission statement D)Product stewardship

B)A sustainability vision

Which of the following is not a social criticism of marketing? A)Planned obsolescence increases cultural pollution. B)Branding C)High prices D)High-pressure selling E)Deceptive practices costs

B)Branding

________ involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle. A) Pollution control B)Design for environment C)Consumerism D)Pollution prevention E)Beyond Greening

B)Design for environment

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete. A)music B)consumer electronics C)food and beverage D)automotive E)housing

B)consumer electronics

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________ A)planned obsolescence B)redlining C)perceived obsolescence D)reverse redlining

B)redlining

A University is organizing a sustainability conference and is using a portion of the fees to purchase carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. This is an example of the institution paying some of the ________costs A)distribution B)social C)recovery D)safety E)promotional

B)social

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods. A)Pollution control B)Consumerism C)Product stewardship D)Pollution prevention E)The marketing concept

C)Product stewardship

Patagonia's "conscience consumption," (don't buy what you don't need) and L.L. Bean's "When" (encouraging customers to buy and hang onto products that last rather than always buying new ones) are two examples of addressing ________. A)deceptive practices. B)false wants and too much materialism. C)cultural pollution. D)the balance between private goods and social goods. E)high promotion costs

C)cultural pollution.

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles A)societal marketing B)innovative marketing C)customer value marketing D)sense-of-mission marketing E)consumer-oriented marketing

C)customer value marketing

Which of the following is the best example of a salutary product? A)junk food B)cigarettes C)dental insurance D)bottled water

C)dental insurance

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________. A)customer-driven marketing B)redlining C)high-pressure selling D)sustainable marketing E)reverse redlining

C)high-pressure selling

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________ A)redlining B)buying due to high-pressure methods C)in food deserts D)being influenced by heavy advertising and promotion E)influenced by predatory pricing tactics

C)in food deserts

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________. A)perceived obsolescence B)redlining C)planned obsolescence D)reverse redlining

C)planned obsolescence

The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities A)desirable B)deficient C)pleasing D)durable E)salutary

C)pleasing

A company should avoid high-pressure selling if it wants to ________. A)comply with local and federal laws B)maintain an accurate customer database C)move a previous year's product models D)build long-term relationships with valued customers E)achieve short-term gains

D)build long-term relationships with valued customers

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario? A)planned obsolescence B)redlining C)high-pressure selling D)perceived obsolescence E)

D)perceived obsolescence

The ________ concept specifically focuses on the future welfare of customers, but not on future company needs. A)strategic planning B)selling C)sustainable marketing D)societal marketing

D)societal marketing

________ products give both high immediate satisfaction and high long-run benefits. A)Salutary B)Deficient C)Threatening D)Pleasing E)Desirable

E)Desirable

Amazon never stops looking for new ways to create customer value. An example of this includes Amazon Prime Now. In this case innovative marketing most likely involves _______ considering the consumer's point of view B)protecting the natural environment C)defining goals in broad social terms rather than narrow product terms D)placing an emphasis on increasing short-run sales rather than long-term value E)seeking real product and marketing improvements

E)seeking real product and marketing improvements

Which of the following is a traditional right of sellers? A)the right to expect a product to perform as claimed B)the right to consume now in a way that will preserve and sustain the world for future generations of consumers C)the right to expect a product to be safe D)the right to be well informed about important aspects of a product E)the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety

E)the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety