Marketing chapter 20
Environmental sustainability
A management approach hat involves developing strategies that both sustain the environment and produce profits for the company
Sense-of-mission marketing
A principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms
Societal marketing
A principle of sustainable marketing holding that a company should make marketing decisions by considering consumers' wants, the company's requirements, consumers' long-run interests, and society's long run interests
Customer-value marketing
A principle of sustainable marketing holding that a company should pit most of its resources into customer-value-building marketing investments
Consumer-oriented marketing
A principle of sustainable marketing that holds a company should view and organize its marketing activities from the consumer's point of view
Innovative marketing
A principle of sustainable marketing that requires a company to seek real product and marketing improvements
Consumerism
An organized movement of citizens and government agencies designed to improve the rights and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment
Desirable products
Products that give both high immediate satisfaction and high long-run benefits
Pleasing products
Products that give high immediate satisfaction buy may hurt consumers in the long run
Salutary products
Products that have low immediate appeal but may benefit consumers in the long run
Deficient products
Products that have neither immediate appeal nor long-run benefits
Sustainable marketing
Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs