Marketing chapter 6

Which purchase would be most likely to be motivated by a safety need? Multiple choice question. A gym membership Jewelry Food A bicycle lock

A bicycle lock

When the consumer uses many evaluative criteria such as fuel economy, acceleration speed, and the availability of extra features, like satellite radio or GPS, to make a decision about purchasing a car, the consumer is doing what? Multiple choice question. Using a non-compensatory decision model Refusing to use a compensatory decision model Basing the decision on important, salient features of the car Employing a decision heuristic

Basing the decision on important, salient features of the car

High buyer involvement is likely to lead to what kind of problem solving? Multiple choice question. Impulse buying Habitual decision making Extended problem solving Ritual decision making

Extended problem solving

Which factor does NOT directly influence how the consumer makes a purchase decision? Multiple choice question. Macroeconomic factors Psychological and individual influences Social and group influences Situational factors

Macroeconomic factors

Which factors usually influence the consumer decision process the same way each time? (Select all that apply.) Multiple select question. Psychological Situational Social Temporal state

Psychological and social

Why would a firm record the number of abandoned virtual carts on its website? Multiple choice question. To assess the opt-in rate To evaluate postpurchase cognitive dissonance To evaluate customer loyalty To assess the conversion rate

To assess the conversion rate

Limited problem solving is most likely to occur under which of the following conditions?- When the consumer spontaneously decides to make a purchase and entails a lot of risk- When the consumer has not purchased the item previously and asks friends for advice- When the item could incur substantial financial or functional risk- When the consumer has a purchase decision that calls for, at most, moderate effort and time

When the consumer has a purchase decision that calls for, at most, moderate effort and time

The final step in the consumer decision-making process includes three possible outcomes: a satisfied customer, customer loyalty, or ______. Multiple choice question. cognitive dissonance brand switching disposal need adjustment

cognitive dissonance

Important attributes, or ______ criteria, consist of a set of salient, or important, attributes about a particular product. Examples of these attributes can be price, quality, location, time, ease of use, etc. inconsequential peripheral emotive evaluative

evaluative

Jill is in the market for purchasing a new automobile, but she will only consider models made by American companies. The American car makers are part of Jill's ______ set. Multiple choice question. retrieval universal evoked alternative

evoked

Jim is familiar with several brands of mobile phones, but he plans to consider only two brands when he purchases his next phone. Those two brands are his set. (Enter one word.)

evoked

Consumers often use _________ problem solving for risky purchase decisions.

extended

High buyer involvement is likely to lead to what kind of problem solving? Multiple choice question. Impulse buying Extended problem solving Habitual decision making Ritual decision making

extended

High buyer involvement is likely to lead to what kind of problem solving? Multiple choice question. Impulse buying Extended problem solving Habitual decision making Ritual decision making

extended

Jamie needed to buy a car. She started by visiting the Consumer Reports website to look at their reviews of cars, asked her friends for advice, and visited the websites of all the major car manufacturers. Next, she went to several car dealerships to test-drive cars. Finally, she chose the model she wanted, after which she went back to the Internet to look for the best price. Jamie engaged in ______ problem solving to select a car. imited habitual low-involvement extended

extended

Typically, consumers exhibit two types of behavior when buying on the type of product or service they are purchasing. They commonly engage in ______ solving when buying a car or washing machine and in _____ problem solving when buying shampoo or a box of noodles

extended, limmited

An ______ search is when the buyer looks for information beyond personal knowledge to help make the buying decision, such as checking the Internet, asking a friend, or visiting a showroom. External information alternative internal

external

True or false: The consumer decision process starts with need recognition and ends with the purchase itself.

false

rue or false: Universal sets are a subset of retrieval sets and evoked sets.

false

If you are motivated by physiological needs to make a purchase, which product would you buy? Multiple choice question. A vacation Food A bicycle lock Jewelry

food

Hallmark sells Valentine's Day cards with romantic quotes, which are appealing to ______ needs. Multiple choice question. self-actualization esteem physiological love

love

Sometimes older people join Facebook as a way to keep in touch with younger family members. Which of Maslow's needs motivates their decision to join Facebook? Multiple choice question. Love Esteem Physiological Self-actualization Safety

love

A(n) ______ is a basic need that drives the consumer to solve the problem and satisfy the need such as purchasing a pain reliever when she has a headache. Multiple choice question. perception attitude behavior motive

motive

The drive or need that pushes the consumer to satisfy his unmet needs, such as having no laundry detergent to do the wash or running out of printer paper, is a(n) ______. Multiple choice question. motive want desire attitude attribute

motive

The social influences that affect a consumer's behavior do NOT include _______. Multiple choice question. family perceptions reference group culture

perception

The motive that drives John to buy a large bottle of Gatorade after a 3-mile run and drink it quickly is a(n) ______ need. Multiple choice question. esteem self-actualization love physiological

physiological

The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is______ behavior.

postpurchase, post-purchase, or post purchase

Consumer decision making about products and services is influenced by the configuration of all of the following; market mix, social influences, ______ factors, and sociological factors. Multiple choice question. political environmental psychological sustainable

psychological

All of the brands that Mary can easily call to mind for laundry detergents, whether she would consider buying them or not, comprise her ______ set. evoked retrieval universal predetermined

retrieval

When Amber is thinking about where she would like to eat lunch, she remembers five places close by where she has eaten before. Although some of them she would not revisit, these restaurants are part of Amber's ______ set. Multiple choice question. unevoked evoked retrieval universal

retrieval

Betty buys antibacterial hand soap for her kitchen and bathrooms in order to prevent the spread of germs. She is motivated by a(n) ______ need. Multiple choice question. emotional financial functional safety

safety

The search for information is the ______ step in the consumer decision process. first second third fourth

second

Retailers measure ______ to see how well they are doing at turning potential buyers into actual buyers. Multiple choice question. customer satisfaction customer loyalty the burn rate the conversion rate

the conversion rate

Retailers measure ______ to see how well they are doing at turning potential buyers into actual buyers. Multiple choice question. the burn rate customer loyalty customer satisfaction the conversion rate

the conversion rate

The collection of all possible alternatives for a decision, even those the buyer would not consider and might not even be aware of, is referred to as the ______. A.a technique marketers use to identify and appeal to their target market B.a sequence of steps a consumer goes through from need recognition to alternative evaluation C.the response that a seller makes to a consumer's purchase decision D. the steps consumers experience when making a purchase

the steps consumers experience when making a purchase

True or false: Consumers often evaluate alternatives while still engaged in the search process.

true