Marketing Chapter 7 Warmup Questions
Services are characterized by four key aspects: ______________________.
services are intangible, inseparable, variable, and perishable.
Which of the following correctly identifies the five important decisions marketers must make when developing individual products and services?
Product attributes, branding, packaging, labeling, and product support services
What are the four choices a company has for developing brands?
. Line extensions, brand extensions, multibrands, and new brands
Which of the following is the correct definition of a product?
A product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
What are the two broad classifications of products?
Consumer products and industrial products
Which of the following statements is true regarding the marketing of services?
For service providers, a solution to price competition is to develop a differentiated offer, delivery, and image.
The major product line decision involves the line's ______, or the number of items in the product line.
length
The four major brand strategy decisions involve brand ________.
positioning, name selection, sponsorship, and development