Marketing Exam 2

when a consumer purchases products occasionally or needs info about an unfamiliar brand in a familiar product category, he or she will most likely engage in

limited decision making

Mitchell's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Mitchell is most likely to use _____ for this purchase.

limited decision making behavior

buying behavior refers to the decision processes and actions of people involved in buying and using products

true

motivation is intensely interconnected with emotion

true

the phenomenon of selective exposure is associated with perception

true

there are situational influences that cannot be controlled

true

the three major types of reference groups are

aspirational, disassociative, and membership.

Luke and Hayley are searching for a health club to join. This purchase will likely be affected by ____ involvement.

enduring

Emily is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

extended

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

false

limited decision making is used when purchasing frequently bought, low cost items needing very little decision effort

false

people determine their own lifestyles, but marketers can shape them

false

marketers can influence consumers' evaluations by describing alternatives to products and their attributes in a certain manner, a practice known as

framing

all of the following are marketer-dominated sources of information except

friends

for which of the following products would a consumer most likely use limited decision making

hair dryer

An attitude scale measures the

intensity of a buyer's feelings toward a certain object.

The three most widely recognized types of consumer decision making are:

limited problem solving, extended problem solving, and routinized response behavior

Marylyn now feels that her teeth are not white enough after seeing advertisements for whitening toothpaste. Marketers promote these brands based on _____ needs, appealing to sex appeal

physiological

Cecelia reads through her e-mails containing advertisements for sweaters from Zara, purses from Michael Kors, and athletic shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Pumas. Cecelia has engaged in selective

retention

While shopping at a local grocery store, cameron sees a display for his favorite brand energy drink. He buys some to take home for the weekend. This purchase process would be described as

routinized response behavior

sarah is going to the store to buy milk and cereal. She will most likely use ____ in her consumer decision-making process

routinized response behavior

perception is a three-step process that involves

selecting, organizing, and interpreting information inputs.

a consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called

social influences

Which of the following buying situations is most consistent with routinized response behavior

stephanie buying bottled water

If an info input is useful in satisfying a person's current needs, it is more likely to reach perceptual awareness

true

Involvement level is one factor that affects consumer's selection of a type of decision-making process

true

Jay was flying to Greece for vacation and forgot his sunglasses. He purchased some at the airport and were more expensive than he normally would have paid. This is an example of situational influence

true

Perception is the process by which an individual selects, organizes, and interprets info received through the sense organs

true