Marketing exam 3

Nordstrom, a large organization offering a wide product mix and organized into separate departments A.Department Store B.Discount Store C.Superstore D.Hypermarket E.Warehouse Showroom

A. Department store

Which of the products are relatively elastic, and which are relativity inelastic? -Pair of jeans A.Elastic B.Inelastic

A. Elastic

Which of the products are relatively elastic, and which are relativity inelastic? §Orange juice A.Elastic B.Inelastic

A. Elastic

A food manufacturer has developed an egg substitute that tastes more like real eggs, convincing more people to adopt its product. A.Increase Demand B.Increase Quantity Demanded

A. Increase Demand

Procter & Gamble releases a new advertising campaign for its razor, which results in more people becoming aware of the razor and purchasing it. A.Increase Demand B.Increase Quantity Demanded

A. Increase Demand

Sales at Dairy Queen shoot up in the summer, particularly on hot days. A.Increase Demand B.Increase Quantity Demanded

A. Increase Demand

Google is one of the world's most valuable brands, even though its product offerings cannot be touched or owned. A.Intangibility B.Inseparability (of Production and Consumption) C.Perishability D.Heterogeneity E.Client-Based Relationships

A. Intangibility

identify whether intensive, selective, or exclusive distribution would be used. -Red Bull A.Intensive distribution B.Selective distribution C.Exclusive distribution

A. Intensive distribution

A firm wants to ship a large shipment of coal to southern Mexico. It needs a mode of transportation that is highly accessible but which can carry many loads. Which mode of transportation is most suitable? A.Railroads B.Trucks C.Pipelines D.Waterways E.Airplanes

A. Railroad

Walmart places its Great Value brand next to a competing brand that costs more to demonstrate its value. A.Reference Pricing B.Everyday Low Prices (EDLP) C.Odd-Even Pricing D.Customary Pricing E.Prestige Pricing

A. Reference pricing

A warehouse is given a discount from the manufacturer for agreeing to transport the inventory using its own trucks. A.Trade B.Quantity C.Cash D.Seasonal E.Allowance

A. Trade

Michael's, a store that carries a deep assortment of different arts and crafts items A.Traditional Specialty Retailer B.Category Killer C.Off-Price Retailer

A. Traditional Specialty retailer

To get customers to purchase more, Hardee's offers its hamburger combination meals at a lower price than what they would be if the items were bought individually A.Reference Pricing B.Bundle Pricing C.Multiple-Unit Pricing D.Everyday Low Prices (EDLP) E.Customary Pricing

B. Bundle pricing

Petco, a very large specialty store that concentrates pet supplies, pet food, and other pet products and competes based on low prices and product availability A.Traditional Specialty Retailer B.Category Killer C.Off-Price Retailer

B. Category Killer

Kwik Trip, a small, self-service store offering narrow product assortment in convenient locations A.Discount Store B.Convenience Store C.Supermarket D.Superstore E.Hypermarket

B. Convenience Store

Walmart, a self-service, general-merchandise store offering brand-name and private-brand products at low prices A.Department Store B.Discount Store C.Convenience Store D.Supermarket E.Superstore

B. Discount store

Target tries to compete against Walmart by emphasizing the fact that it offers quality products at low prices. A.Reference Pricing B.Everyday Low Prices (EDLP) C.Odd-Even Pricing D.Customary Pricing E.Prestige Pricing

B. Every day Low Prices (EDLP)

Bianca had a fun and exciting time watching her children enjoy themselves at Disney World. A.Search qualities B.Experience qualities C.Credence qualities

B. Experience qualities

Carlos decided not to purchase the Ford Fusion at his local dealership because he didn't like the way it ran during the test drive. A.Search qualities B.Experience qualities C.Credence qualities

B. Experience qualities

As summer approaches, Macy's lowers the prices on all of its sweaters. A.Increase Demand B.Increase Quantity Demanded

B. Increase quantity demanded

Which of the products are relatively elastic, and which are relativity inelastic? -Internet service A.Elastic B.Inelastic

B. Inelastic

Which of the products are relatively elastic, and which are relativity inelastic? •Gasoline A.Elastic B.Inelastic

B. Inelastic

A divorce lawyer performs certain activities for his clients, while his clients simultaneously use his services. A.Intangibility B.Inseparability (of Production and Consumption) C.Perishability D.Client-Based Relationships E.Customer Contact

B. Inseparability

Red Lobster receives a deduction in list price when it purchases large quantities of lobsters. A.Trade B.Quantity C.Cash D.Seasonal E.Allowance

B. Quantity

identify whether intensive, selective, or exclusive distribution would be used. -Apple iPads A.Intensive distribution B.Selective distribution C.Exclusive distribution

B. Selective distribution

identify whether intensive, selective, or exclusive distribution would be used. -Chanel perfume A.Intensive distribution B.Selective distribution C.Exclusive distribution

B. Selective distribution

Festival Foods, a self-service store offering complete line of food products and some non-food products. A.Convenience Store B.Supermarket C.Superstore D.Hypermarket E.Warehouse Club

B. Supermarket

A bookseller wants to distribute a couple thousands copies of a best-selling novel to a bookstore in Canada. The organization is willing to pay a higher cost to get them there quickly. The bookstore is in a more remote part of the region. Which transportation mode would be most appropriate? A.Railroads B.Trucks C.Pipelines D.Waterways E.Airplanes

B. Trucks

Services are usually provided through the application of _______ directed at people or objects. a) tangible and intangible products b) physical labor c) human or mechanical efforts d) ideas and other intangible efforts e) knowledge and technology

C) Human or mechanical efforts

Deirdre does not know much about legal services, so she hires a lawyer based upon his good reputation. A.Search qualities B.Experience qualities C.Credence qualities

C. Credence qualities

Linda used positive online customer reviews to choose her mechanic. She figures if the car seems to run well, then the mechanic must have done a good job. A.Search qualities B.Experience qualities C.Credence qualities

C. Credence qualities

identify whether intensive, selective, or exclusive distribution would be used. -Louis Vuitton products A.Intensive distribution B.Selective distribution C.Exclusive distribution

C. Exclusive distribution

identify whether intensive, selective, or exclusive distribution would be used. -Piper Aircraft jets A.Intensive distribution B.Selective distribution C.Exclusive distribution

C. Exclusive distribution

identify whether intensive, selective, or exclusive distribution would be used. -Rolex watch A.Intensive distribution B.Selective distribution C.Exclusive distribution

C. Exclusive distribution

Marshalls, a store that buys manufacturers' seconds, overruns, returns, and off-season shoes, clothing, home goods and more for resale to consumers at deep discounts A.Traditional Specialty Retailer B.Category Killer C.Off-Price Retailer

C. Off price retailer

An airline is experiencing low demand for one of its routes. Knowing that it cannot save empty seats for later, it discounts tickets to try to fill the plane. A.Intangibility B.Inseparability (of Production and Consumption) C.Perishability D.Heterogeneity E.Client-Based Relationships

C. Perishability

ExxonMobil needs an inexpensive method of transporting oil from Alaskan oil fields. Which method would fit its needs? A.Railroads B.Trucks C.Pipelines D.Waterways E.Airplanes

C. Pipelines

Which of the following is least likely to be a factor affecting the selection of marketing channels? A.Customer characteristics B.Product attributes C.Product packaging D.Competition E.Environmental forces

C. Product packaging

The Ritz-Carlton makes a great effort to have satisfying interactions with customers that will convince them to return in the future. A.Inseparability (of Production and Consumption) B.Perishability C.Heterogeneity D.Client-Based Relationships E.Customer Contact

D. Client based relationships

Brendan was unhappy with his haircut. Although he had gone to the same place for years, a new hairdresser had cut his hair in a way he did not like. A.Intangibility B.Inseparability (of Production and Consumption) C.Perishability D.Heterogeneity E.Client-Based Relationships

D. Heterogeneity

per Target, a giant outlet offering all food and non-food products found in supermarkets, as well as most routinely purchased products. A.Department Store B.Discount Store C.Supermarket D.Superstore E.Hypermarket

D. Superstore

Costco, a large-scale, members-only store combining cash-and-carry wholesaling with discount retailing. A.Discount Store B.Superstore C.Hypermarket D.Warehouse Club E.Warehouse Showroom

D. Warehouse Club

A clothing manufacturer offers JCPenney a discount on swimsuits at the end of the summer. A.Trade B.Quantity C.Cash D.Seasonal E.Allowance

D. seasonal

A grocery chain needs to ship in a new order of seafood quickly and is looking for the fastest mode of transportation. Which should it choose? A.Railroads B.Trucks C.Pipelines D.Waterways E.Airplanes

E. Airplanes

Apple wants a company to upgrade to a new Mac computer, so it allows the company to trade in their older Macs and get the new ones at a reduced price. A.Trade B.Quantity C.Cash D.Seasonal E.Allowance

E. Allowance

A doctor has a strong level of interaction with her patient. A.Inseparability (of Production and Consumption) B.Perishability C.Heterogeneity D.Client-Based Relationships E.Customer Contact ( high level of interaction)

E. Customer contact

Carrefour, a combination supermarket and discount store; larger than a superstore A.Department Store B.Discount Store C.Supermarket D.Superstore E.Hypermarket

E. Hypermarket

Rolex sets prices at high levels to create an image of status and exclusivity. A.Reference Pricing B.Bundle Pricing C.Odd-Even Pricing D.Customary Pricing E.Prestige Pricing

E. Prestige pricing

IKEA, a facility in a large, low-cost building with large on-premises inventories and minimal service A.Department Store B.Discount Store C.Hypermarket D.Warehouse Club E.Warehouse Showroom

E. Warehouse Showroom

Honey Farms is a maker of fine chocolates. The company's latest product, Fudge-Dipped Strawberries, is the premier product in its Fudge-Dipped line. The product is very expensive and targeted to upscale consumers. Which form of distribution would Honey Farms be likely to use for its new product?

Exclusive

An arrangement where a product forbids an intermediary to carry products made by competing manufacturers is called __. a)exclusive distribution. b)exclusive dealing. c)a tying agreement. d)refusal to deal.

Exclusive dealing

Marketing channels create four types of utility for consumers including:

Form place time possession

Personal trainers cannot complete their work without their clients present because of the _______ feature of services.

Inseparability

Order processing, inventory management, materials handling, warehousing, and transportation are the activities that define a) wholesaling. b) retailing. c) physical distribution. d) channel management. e) drop sh

Physical distribution

Logan is reading the online report of the tuition and fees he owes for this semester of college. Since he has signed up for online banking, he pays the amount immediately. The amount Logan just paid is considered to be

Price

Kate owns a refreshment-stand business at the community ballpark. She goes to a warehouse store like Sam's and purchases snacks and canned soda that she will sell at her refreshment stand. Kate is considered a(n)

Retailer

Consumers look closely at service quality when comparing competing services because a) they perceive all services to be essentially the same. b) they typically have very few services from which to select. c) all services are priced about the same. d) quality is the only relevant service characteristic. e) services are very difficult to evaluate.

Services are very difficult to evaluate

?Attributes which are assessed only during the consumption of a service are called a) tangibles. b) search qualities. c) experience qualities. d) use benefits. e) credence qualities.

Tangibles

Madison is responsible for the freight transportation of products sold by Richland Tech, a producer of cooking oils sold to large institutions. Since Madison needs to schedule freight transportation with the mode that provides the most flexible schedules and routes, which of the following should she use?

Trucks

A General Merchandise retailer offers a single product line that is stocked in depth. b) few product lines with deep assortments of these lines. c) few choices of a large variety of product lines. d) products through the Internet and catalogs only. e) a variety of product lines that are stocked in depth

a variety of product lines that are stocked in depth

The two levels of expectations that consumers generally have about services are a) acceptable and unacceptable. b) desired and undesired. c) reliable and unreliable. d) acceptable and desired. e) tolerable and desired.

acceptable and desired

The supply chain includes

all entities that facilitate product distribution

Andrea, a pediatrician, had several patients call on Thursday afternoon to schedule last-minute appointments because their children were sick. Earlier in the week, however, she had several cancellations. She wishes some of the appointment times from earlier in the week were available on Thursday or Friday. Andrea's problem deals with the _______ characteristic of services.

perishability

Safe Auto advertises its low-cost automobile insurance as "minimum coverage for minimum budgets." Safe Auto is engaging in

price competition

After direct-marketing, the next slightly longer marketing channel adds a(n)

retailer

Using only some available outlets to distribute a product

selective distribution

The continuum of tangibility goes from _____ on one end to _____ on the other end.

service dominant products Good dominant products

products that are perishable, fragile complex, expensive are more likely to be shipped through what distribution channel

shorter channels

Jack gets a shopping list from his wife. On the list are a potted plant, aspirin, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a _____.

supermarket

which of the following is a large scale members only retailer that combines cash and carry, discount retailing

warehouse club