Marketing Final

Which of the following Is NOT one of the four conflicts common to all teens identified by Saatchi & Saatchi advertising agency

1) Growth VS Restriction 2)Autonomy VS Belonging 3)Idealism VS Pragmatism 4)Narcissism VS Intimacy

Which of the following best supports the argument that tourism can be seen as a sacred experience?

1) Tourism often involves the binary opposition of work and lecture. 2) Tourism involves setting events, places, and time aside from everyday, mundane activities. 3) Tourism involves the four most important dimensions of culture 4) Tourism provides opportunities for individuals to better understand their cultures cresive norms through interaction with other cultures.

The first thing D'Andrea was asked when she went to work for an advertising firm is how marketing promotions to African-Americans should differ from marketing promotions to Caucasians. What is the best advice D'Andrea could give her new employer? A) Separate advertisements to this ethnic subculture are never done and should not be considered. B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. C) The African-American market is hardly as homogeneous as many believe, and many differences between black and white markets may not be real. D) All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades.

A) Separate advertisements to this ethnic subculture are never done and should not be considered. B) All promotions to this ethnic subculture should be distinct from promotions to other ethnic groups. C) The African-American market is hardly as homogeneous as many believe, and many differences between black and white markets may not be real. D) All promotions to African-Americans have to take into account the market's income, which has been declining drastically over the last two decades

Maria Gomez is thrilled to be in the United States. After spending her childhood years in Mexico, she is looking forward to the freedom given to teenage girls in the United States. "I can wear shorts, pantsuits, and even halter tops and no one will think badly of me," says Maria. Maria is in the process of ________.

Adaptation

As a relationship grows and progresses, gift giving tends to become more ___________________.

Altruistic

Which of the following distinguishes Asian Americans from other subcultures in the US?

Asian Americans are the best educated of any ethnic subculture in the US

The macah, a native American tribe from the northwest, built functional seagoing canoes that are considered works of art by modern shipbuilders. By definitions, these boats would be considered ______________.

Craft Products

In the cultural production process, the people who control the flow of information between producers and customers are called

Cultural Gatekeepers

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called_______________

Deethnicization

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

High-Context

Which functional area of culture is most closely related to the idea of a common worldview?

Ideology

What is the primary difference between an innovator and an early adopter?

Innovators are more likely to accept risk than early adopters

Which statement best describes what has happened to the median family income of African American over the last decade?

It is presently at a historic HIGH

Demographically, which of the following are the two most important characteristics of the Hispanic American Market?

It is young group and the Hispanic family tends to be large in size

___________________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented

Levi-Strauss

In a(n) ____________________Culture, members of the culture tend to be loosely knit and words carry most of the weight in messages

Low-Context

Interest in the occult is most likely to increase in a society when ___________________.

Members of a society feel overwhelmed or powerless

Hispanic Americans are primarily (60 percent) of _____________ descent

Mexican

Marketers must know the needs and wants of their customers. Which of the following presents the most accurate picture of the typical elderly consumer today?

Most are active, interested in what life has to offer, and are enthusiastic consumers with the means and willingness to buy many goods and services

With respect to the acculturation process, what is the relationship between maintenance and segregation?

New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture

_____________ usually dictate what is right or wrong, acceptable or unacceptable

Norms

Culture is the best described as society's _______________.

Personality

promoters attempts to have their products shown prominently in full- length films. This type of promotion is referred to as __________________.

Product Placement

Ralf and his brother had a business in a Midwest college town taking SUVs and modifying them into tailgating machines. These :Awesome part wagons" were equipped with the owners desired team logo on the front, side, and back; gas grills, and large beverage coolers. Their business boomed, especially when the university had a winning season. Ralf and his brother were creating and selling what could be described as __________________

Ritual Artifacts

Which of the following best explains why marketers view teens as "consumers-in-training"?

Teenagers often develop brand loyalty during there adolescence, committing to a brand and continuing to purchase it for decades to come

Which of the following best describes the concept of a teenager?

The concept of being a teenager is a relatively new historical developments that did not exist prior to about 60-70 years ago

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?

The reciprocity Norm

Members of which of the following age cohorts are part of todays gray market?

The war baby generation

Through the process of _____________, immigrants make the unfamiliar familiar by integrating symbols from their former lives into their new homes

Warming

It is quite common for mainstream culture to modify symbols identified with cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of __________, by which their original meanings are transformed by outsiders.

cooptation

a ______________ innovation is a new product that creates major changes in the way we live.

discontinuois

a ______________ innovation is a new product that creates major changes in the way we live.

discontinuous

Gen Akoi greatly values his micro-refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good products should have. With respect to the functional areas of a cultural system. Gen is focusing on ___________________as a variable in selecting his products.

ecology

A _______________ is a very short lived fashion

fad

A _________________ is a custom with strong moral overtone

more

The lack of marketing information about religion is due to ____________________

religion being somewhat of a taboo subject among researchers

The popularity of the movie The Passion of Christ, The book The Da Vinci Code boo, and the play the Book of Mormon are evidence of which of the following?

religion can be effectively used by mainstream marketers

A special ritual marking a persons change in social status is called a ____________________

rite of passage

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

ritual

Immigrants who exhibit ______________live and shop in places separated from mainstream anglo consumers

segregation