Marketing final
Gantt charts are useful for implementation of a marketing plan in that they
distinguish tasks that must be done sequentially from those that can be done concurrently.
Though similarities outweigh differences in many shopping behaviors, ________ spend far more than Caucasians on boys' clothing, rental goods, smartphones, and audio equipment.
African Americans
Which of these is the best example of noise in the communication process
A radio advertisement used technical jargon
________ at IKEA include cost-consciousness, constant desire for renewal, and accepting and delegating responsibility.
Core values
For U.S. marketers, which of these social networks has the greatest overall usage?
The United States, China, and ________ are the leaders in global merchandise trade by a wide margin.
Germany
For-profit organizations pursue several different types of goals such as profit, sales, market share, and quality, among others. Which statement is most accurate?
If profits are acceptable, a company may elect to maintain or increase its sales even though profits may not be maximized.
Which of these is a reason that online buying is so prominent in organizational markets?
It can broaden a firm's potential customer base for many types of products and services.
which of these is a potential problem when using fear appeals in advertising?
Overly threatening messages have a negative effect on the intention to adapt behavior.
Which of these is required for a post to be considered user-generated content?
It shows a significant degree of original or creative effort.
Which social network has more than 700 million registered members and because of that popularity, it has postings for more than 10 million jobs and data on more than 9 million companies?
Vaping is growing in popularity among teens, and Congress raised the nationwide age to purchase tobacco and vaping devices from 18 to 21 to help curtail it. Which is the most important reason that vaping companies should not consider teens to be in the market for their products?
Most teens already do not have the ability to buy because of legal restrictions.
The USMCA is a renegotiation of the
North American Free Trade Agreement.
________ involves mutual respect and trust among buyers and sellers, and focuses on creating long-term customers, not a one-time sale.
Relationship selling
________ can be output related and focus on dollar or unit sales volume, number of new customers added, or profit. Alternatively, they can be input related and emphasize the number of sales calls and selling expenses.
Sales objectives
________ media are online media where users submit comments, photos, and videos, often accompanied by a feedback process to identify popular topics.
Social
All of these statements are true of corruption except which?
Stealing trades secrets is a form of corruption
________ involves the deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers.
Supplier development
The ________ decides on trade disputes between members across the world and issues binding decisions.
WTO
Which of these includes functionalities that allow personalization and customization to each individual based on location, interests, and needs?
Web 3.0
Charlie volunteers at the local public library. He spends each Monday afternoon helping out, and he usually feels great about it because he contributes to his community. Is this an exchange?
Yes, because volunteering is exchanged for something of value—a good feeling.
Which of these is an example of personal selling?
You visit a local lawyer to inquire about the process for trademarking your company's new logo.
Guidelines for marketing using ________ include exploiting visual aspects of your message, perhaps sacrificing product messages to tell a more entertaining story, and creating a branded channel rich in keywords to improve the odds of the video showing up in user searches.
YouTube
Research indicates that there are four key factors involved with salesforce motivation, including which of these?
a clear job description
Central to integrated marketing communications is
a consistent message across all audiences.
For an inquiry test
additional product information, product samples, or premiums are offered to an ad's readers or viewers, and responses are tracked.
In the hierarchy of effects, the final stage is known as
adoption
Kendall Jenner, who has more than 110 million Instagram followers, would be considered
an influencer
When you begin your first full-time job, you have a monthly income of $3,500. Your federal and state taxes are $1,000. You pay $600 in rent, have a $300 car payment, and spend $300 on food and $200 on clothes. The remaining $1,100 would be considered your
discretionary income.
Asking the prospect to consider choices concerning delivery, warranty, or financing terms under the assumption that a sale has been finalized is known as a(n)
assumptive close.
Members of which generational cohort are retiring at a rate of 10,000 every 24 hours and will all be 65 or older by 2030?
baby boomers
The behavioral sciences inform the study of consumer ________, helping marketers understand customer choices and how to provide value to them.
behavior
Instances of insider trading in the financial industry, deceptive sales practices in insurance and banking, and bribery in defense industries are examples of ________ that have gone awry.
business cultures
In the buying center, ________ have formal authority and responsibility to select the supplier and negotiate the terms of the contract.
buyers
Aura Home Furnishings recently switched from a geographical to a marketing channel structure with different sales teams, each serving specific retail channels with different needs: big box stores, department stores, and the Aura Store within Amazon.com. In this example, Aura uses which type of sales organization structure?
customer
Which of these occurs during the planning stage of the promotion decision process?
design the promotion
The marketing program part of the planning phase of the strategic marketing process includes which of these?
developing the budget
Fitness trackers are in the growth stage of the product life cycle. A manufacturer selling one of these devices would most likely use advertising to
differentiate one brand of device from another
As ad blocking and skipping tools have become more prevalent, many marketers using ________ are adding emphasis to direct "opt-in" approaches to reaching consumers.
direct marketing
Mexican officials claimed that U.S. apple growers were ________ when they appeared to be selling red and golden delicious apples in Mexico for less than the cost of producing them. This resulted in Mexico adding a tariff to these products.
dumping
Electronic hacking and illegal trespassing for the purposes of acquiring a competitor's proprietary information is considered
economic espionage.
Government restrictions that might impact the expansion or contraction of businesses are an example of
environmental forces
Which of these is a primary task in managing personal selling?
evaluating the performance of individual salespeople
Selective ________ occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent with them.
exposure
Some well-known message problems have occurred when U.S. companies have taken their messages to cultures with different ________, resulting in misinterpretations.
fields of experience
A new KitchenAid refrigerator has a separate cooling system for the freezer, which lessens the humidity in the refrigeration section and reduces spoilage. The change adds to the refrigerator's ________ utility.
form
Because consumers often do not pay close attention to advertising messages, some of which contain large amounts of relatively complex information, advertisers are concerned with
frequency.
A(n) ________ market comes about when individuals buy products in a lower-priced country from a manufacturer's authorized retailer, ship them to higher-priced countries, and then sell them below the manufacturer's suggested retail price through unauthorized retailers.
gray
Market segments are homogeneous in two ways: prospective buyers will respond similarly to marketing action and they
have common needs
Continuous scheduling would most likely be used for advertising
household cleaning products.
A population explosion is happening is some parts of the world, including which country?
india
Which of these was a recent enhancement Facebook made to its mobile capabilities?
introducing the Dating feature that allows users to create separate profiles from their main Facebook accounts and use a dedicated inbox
In the implementation stage of the promotion program, the promotion is pretested and then
it is carried out.
A ________ may be desirable as a market entry strategy if one company does not have the necessary financial, physical, or managerial resources to enter a foreign market alone, or if the arrangement is required by the foreign government.
joint venture
Four Seasons Hotels sell private residences in several of their properties and send direct mail to prospective residents asking them to request additional information on the telephone or through a website. In terms of direct marketing, this is known as
lead generations
Which of these is a psychological influence on the consumer behavior decision process?
learning
he outdoor brand The North Face intends to capture some of its competitors' business in Europe in the next few years, even amid the stagnant economic conditions there. The firm cites the active lifestyles there and the relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget "staycation." The North Face most likely has a ________ goal.
market share
Identifying a target market and a program to reach it would be considered a(n)
marketing strategy.
placing a test ad in a collection with several other ads, asking consumers to read through them, and then asking for their impressions of the ads.
maturity
Which form of media advertising has seen the sharpest decline in the United States over the last 15 years?
newspapers
Teach For America, a diverse network of leaders who confront educational inequity, is an example of a(n)
nonprofit organization
The most popular forms of ________ advertising are paid search, display (banner) ads, classified ads, and video.
online
Mass selling is the
opposite of customized interaction, meaning a single message is delivered to the whole group of prospective buyers.
The Air Force is slated to purchase 113 HH-60W aircraft from Lockheed Martin to replace its fleet of HH-60G Pave Hawk helicopters, which perform missions locating and rescuing downed pilots in hostile territory. Here, the Air Force is considered a(n)
organizational buyer.
On Pinterest, a ________ is a collection of pins organized around themes, such as home decor, family, lifestyle, arts and crafts, style and fashion, travel, and food.
pinboard
________ advertising is used in a Volvo ad introducing its new Volvo XC40 to the target market.
pioneering
Decisions about channels and transportation for a product are a part of ________ in a marketing program.
place
The bike-sharing service ofo has 200 bicycles on Vineet's college campus. He has a subscription to the service so he can simply check out a bike at one of the "boxes" painted on the concrete sidewalks on campus and return it to any box at a later time. The service encourages appropriate behavior with the bikes through a point system. Providing bikes at boxes on campus would constitute which element of the marketing mix for ofo?
place
Portfolio tests refer to
placing a test ad in a collection with several other ads, asking consumers to read through them, and then asking for their impressions of the ads.
In sales management, sales ________ occurs prior to sales plan implementation.
plan formulation
An important ________ for Medtronic's Micra pacemaker is its unmatched small size, about the size of a vitamin capsule, which allows it to be implanted directly into the heart without invasive surgery or the need for electrical leads.
point of difference
The furniture company delivered her new couch on Thursday and Jialin used it all weekend. Although she really liked the color and style, she didn't think it was very comfortable. At which stage of the purchase decision process is Jialin?
postpurchase behavior
The 4 Ps of the marketing mix include place, price, promotion, and
product
Maybelline's makeup is modified for local skin types and weather across the globe, including an Asia-specific mascara that doesn't run during the rainy season, which is an example of a ________ global marketing strategy.
product adaptation
A salesperson who visits all the homes in a neighborhood and asks residents, "Have you noticed signs of pests in your home?" is engaged in the ________ stage of the personal selling process.
prospecting
Billie Eilish and her brother/collaborator FINNEAS performing a new James Bond theme "No Time to Die" on an episode of The Tonight Show Starring Jimmy Fallon would be considered which element of the promotional mix?
public relations
Special events, lobbying efforts, and press conferences are examples of ________ tools.
public relations
Organizational ________ describes why an organization exists, what problems it wishes to solve, and who it wants to be to every person it touches through its work.
purpose
Salesforce evaluation involves
quantitative assessments.
In BCG's business portfolio analysis, ________ require large injections of cash just to maintain their market share, much less increase it. Thus, managers must choose the right ones to invest in and phase out the rest.
question mark
There is a limit on Chinese dairy products sold in India, and in Italy there is a limit on sales of Japanese motorcycles, both of which would be considered
quotas
Spotify uses data about musical preference to suggest new music to subscribers. This use of technology aids in Spotify's ________ efforts, in which the company can gain insights into how its products create value for customers.
relationship marketing
Susie co-owns a coin-operated laundry downtown with her two brothers, but she does most of the day-to-day management. Which of these would most likely be a straight rebuy for Susie?
reordering single-use detergent packets for his vending machine
One of the disadvantages associated with outdoor advertising is that it
requires short and simple messages.Correct
Reverse auctions
result in a downward pressure on bid prices
Twitter's customer engagement rate is determined by adding "likes," "replies," and "________" and dividing by "total impressions," then multiplying by 100.
retweets
The characters on the television show Empire making a Pepsi commercial is an example of which type of promotion?
sales promotions
A snack food company experimented with the frequency of its advertising by working with a local cable provider. On the north end of the city, the frequency was high, while it was only moderate on the south end of town. The company then obtained the checkout scanner data from grocery stores in each part of town for comparison. This is a form of
sales test
A(n) ________ is a computer-based network that triggers actions by sensing changes in the real or digital world.
smart system
________ responsibility can be broken into three categories: profit, societal, and stakeholder.
social
A North Face print ad shows a rock climber hanging underneath a treacherous overhang, with the tagline, "Never stop exploring." In terms of the communication process, the magazine in which the ad is placed would be considered
the channel of communication.
A Starch test uses which of these to score an advertisement?
the percentage of those who remember seeing a specific ad
Key account management is
the practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships.
Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of
the societal marketing concept.
Which of these best reflects the convergence of real and digital worlds in mobile marketing?
the use of a mobile device to scan product bar codes or QR codes to conduct price-comparison searches
Which of these is an example of a pretest?
theater test
When Jamal was looking to purchase a used Honda in the fall, he saw one with a "for sale" sign in the window near his school. Though he tried the number on the sign repeatedly, no one answered the phone and there was no way to leave a message. Marketing did not occur because
there was no way for the parties to communicate.
Brick-and-mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon.com. This turns the store into nothing more than a showroom for products. A SWOT analysis of Best Buy's marketing environment should consider this change in consumer shopping behavior a(n)
threat
A manager is assessing whether a business decision is ethical. She believes that if the benefits of a choice exceed the costs, then the behavior is ethical. If not, then the behavior is unethical. Which personal moral philosophy is being used here?
utilitarianism
Customer ________ is the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
value
