marketing management connect assignment: chapter 3

BP's philosophy of "a little better" is used to establish

a competitive advantage

BP's "green" marketing effort is demonstrated through

guest experience

Read the statements. Drag and drop each item into the correct spot within the chart.

inbound logistics -> DeSable Products operations -> Hines Motors outbound logistics -> Zippy Transportation marketing and sales -> Marshall Hines Motors service -> Hines

BP establishes customer loyalty through customer

interaction

Jorey completed his mission statement for his marketing plan and has written down company goals; now he is focusing on his business's ________, or how he will be able to attain these goals in specific, measurable ways

objectives

BP's use of the internet is a part of its ________ strategy.

promotional

Hover over each individual item to read its full description. Then, drag the related item to its appropriate position depending on which strategic type it represents.

prospector -> Tesla Analyzer -> Proctor & Gamble Defender -> Mrs. Fields Reactor -> Kmart

"Going Green" is a part of BP's

strategic vision

Read the statements. Drag and drop each item into the correct spot within the chart.

strengths -> Perry Computers weaknesses -> Devereaux Fabrics opportunities -> Wheeler & Associates threats -> Parker Delivery

A beer manufacturer noticed that the cost of hops increased four times in the last year. A description of this would be found in the ________ section of the SWOT analysis.

threats

For strategic success from its merger with Amoco, the corporate _____________ must merge together.

cultures

Consumer _________ allows BP to communicate its strategic vision.

education

The BP "street team" is a part of BP's ___________ level planning.

functional

The Heligos logo represents BP's

brand

The choice of generic strategy is usually driven by resource capabilities of the firm, as well as the

competitive landscape