Marketing Part 2

Purchasing a product with no planning or forethought is called _____.

Impulse buying

An individual's disposition as other people see it is known as _____.

Personality

Buyer's remorse is known as _____.

Postpurchase dissonance

____ are the physical aspects of the selling environment retailers try to control.

Atmospherics

According to Maslow's hierarchy of needs,:

Higher level needs are met after basic needs are fulfilled.

Neuroticism refers to:

How prone you are to negative mental states.

How a person would like to view himself/herself is known as _____.

Ideal Self

When a consumer realizes there is a difference between their current state and their desired state, he/she has entered the _____ stage of the buying process.

Need recognition

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes, activities, and values to determine groups of consumers with similar characteristics.

Psychographics

A group of people who have the same economic or educational status in society are known as a _____.

Social class