Marketing Quiz 1

Which of these is an example of green marketing? a. Xerox designed equipment that can be refurbished or recycled b. Walmart issued a supplier requirement for cups made from polystyrene to save money c. 3M created a new petrochemical-based fertilizer for trees d. McDonald's added apple snacks to its Happy Meals for children e. Joe's Lawn Service is offering a special spring promotion.

a. Xerox designed equipment that can be refurbished or recycled

Marketers can identify key trends such as the growing popularity of personal shoppers, the increasing emphasis on reuse rather than disposal of products and resources, and the importance of new e-commerce purchasing alternatives by conducting a. an environment scan b. a trend analysis c. an organizational inquiry d. primary research e. a threat assessment

a. an environment scan

COVID-19 and the resulting shutdowns and mask mandates had dramatic impacts on most businesses, resulting in contractions of many but expansion for others. The pandemic and related restrictions would be considered a. an environmental force b. social responsibility c. time value of money d. a market effect e. the intangible environment

a. an environmental force

Emilio used the Consumer Reports website to research an economical choice for a new smoothie blender for his apartment, and he trusted the information because the website was not affiliated with the sellers of these products. This is an example of which type of information source? a. public source b. family source c. personal source d. marketer-dominated source e. consumer-controller source

a. public source

promotion and advertising are aspects of marketing closely monitored by the a. Sherman antirust panel b. Federal Trade Commission c. U.S. Supreme Court d. U.S. Department of Commerce e. National Futures Association

b. Federal Trade commission

when consumers purchase selected books at its stores and online, Barnes and Noble directs part of that revenue toward programs that support literacy. This is an example of a. utilitarianism b. cause marketing c. sustainable development d. utility economics e. green marketing

b. cause marketing

When its beer sales were flat, Budweiser became interested in entering the premixed cocktail segment by providing a product that would appeal to those who don't enjoy traditional beer. It launched Bud Light Lime-A-Rita, a margarita-flavored, beer-based cocktail, sold in cans and bottles and best served over ice. This is an example of a. product innovation b. diversification c. market development d. product penetration e. market penetration

b. diversification

________ are moral principles and values that govern the actions and decisions of an individual or group. a. Personal Rights b. Ethics c. Safety Officers d. Norms e. CEOs

b. ethics

Opinion leaders are considered to be ________Blank, so their opinions influence others' choices. a. highly connected to others in social terms b. knowledgeable about or users of particular products c. active, experimental, and embracing of risk d. successful in business or otherwise possessing high status e. ethical and principled in their actions

b. knowledgeable about or users of particular products

During which stage of the purchase decision process do consumers determine how satisfied they are with their purchases? a. information search b. postpurchase behavior c. alternative evaluation d. problem recognition e. routine problem solving

b. postpurchase behavior

Orbitwheels are a cross between a skateboard and pair of inline skates. Riders insert each foot in a large wheel that rotates sideways. Orbitwheels differ from a skateboard in that they are self-propelled by the rider's wave-like motion so the need to push off the ground every few feet to get moving is eliminated. The product has been popular among some kids, especially athletic teen boys. Athletic teen boys could be described as the ________Blank for Orbitwheels. a. market aggregation b. target market c. tangential market d. penetration market e. mass market

b. target market

Patagonia's Worn Wear program, which encourages its customers to repair, trade, and eventually recycle all of its products, is an application of a. profit maximization b. the societal marketing concept c. organizational buying d. market segmentation e. environmental forces

b. the societal marketing concept

When you begin your first full-time job, you have a monthly income of $4,500. Your federal and state taxes are $1,000. You pay $1,600 in rent, have a $300 car payment, and spend $300 on food and $200 on clothes. The remaining $1,100 would be considered your a. gross income b. earned income after taxes c. discretionary income d. disposable income e. net income

c. discretionary income

Violations of written or implicit employment agreements with noncompete clauses are considered a. bribery b. competitive but fair business practice c. economic espionage d. utilitarianism e. moral idealism

c. economic espionage

The four Ps of the marketing mix include product, price, promotion, and a. profit b. persuasion c. place d. performance e. process

c. place

Mohammed cracked the glass on his smartphone. He had hoped it was just the screen protector, but he saw that he really could not do much with his phone in that condition. Mohammed knew he'd need to get a new one; he had just begun the a. usage buying sequence b. VALS typology c. purchase decision process d. stages of consumption e. consumer purchase procedure.

c. purchase decision process

which of these is a reason that a buyer will have high levels of power in transactions with a seller? a. there are no other suppliers of the product b. the product is essential to the buyer c. there are few other buyers d. there are high switching costs for the buyer e. the product is inexpensive

c. there are few other buyers

According to ________Blank, consumers have the right to choose and the right to be heard, among others. a. utilitarianism b. the standard Code of Ethics c. sustainable development d. the Consumer Bill of Rights e. the Sherman Antitrust Act

d. The Consumer Bill of Rights

The market leader for a low-involvement product must make special efforts to a. introduce novel buying criteria to stimulate curiosity b. get information to the consumer through search engine optimization efforts c. focus on promotions that would encourage buyers to break their habits d. avoid stockout situations which would result in switching behavior e. design a marketing mix to get the product into a buyer's consideration set.

d. avoid stockout situations which would result in switching behavior

The chief marketing officer is considered part of which organizational level? a. strategic business unit level b. functional level c. board of directors d. CMOs are not considered part of an organizational level, since their role is strategic e. corporate level

e. corporate level

A primary challenge for marketers in discovering the needs of prospective customers is that a. this may alert competitors to new ideas before their launch b. some of them may be difficult to develop into products c. it is hard to establish relationships with consumers that have not already tried the products d. customers are often difficult to persuade e. customers may not know

e. customers may not know or be able describe what they need and want

The outdoor brand The North Face intends to capture some of its competitors' business in Europe in the next few years, even amid the stagnant economic conditions there. The firm cites the active lifestyles there and the relatively low cost of entry for its backpacking and hiking sports gear, which attracts those planning a low-budget "staycation." The North Face most likely has a __________Blank goal. a. profit responsibility b. social responsibility c. unit sales d. sales revenue e. market share

e. market share

Your marketing dashboard shows sales performance by SBU, which is an example of a ____________. a. planning gap b. linear extrapolation c. marketing plan d. Gnatt chart e. marketing metric

e. marketing metric

Iowa corn farmer operates in which form of competition? a. monopoly b. monopolistic competition c. cross-market competition d. oligopoly e. pure competition

e. pure competition

In BCG's business portfolio analysis, _____________ require large injections of cash just to maintain their market share, much less increase it. Thus managers must choose the right ones to invest in and phase out the rest a. stars b. dogs c. lions d. cash cows e. question marks

e. question marks