Marketing Quiz 11

Electronics like TVs and computers are available at specific stores that can provide technical assistance and after sales service to consumers like Best Buy. When manufacturers use specific stores to sell their products this is called ____________________

Selective distribution

Distributors often buy in bulk from manufacturers and sell in smaller lots to retailers. This called ________________

breaking bulk

Tesla the car-maker displays its cars at malls and other anchor stores like Nordstrom. An assistant is present to answer questions and guide the consumer through the purchase process but cannot take orders. Tesla's presence at the mall is called __________________

A manufacturer owned showroom

The difference between a merchant wholesaler and a merchandise agent is _____________________ a. A merchant wholesales takes title to the goods b. The merchandise agent takes title to the goods c. The merchant wholesaler earns a commission on the sale d. The merchandize agent buys and sells goods and earns a profit on the sale e. None of the above

A. A merchant wholesales takes title to the goods

The coordination of the movement of goods including transportation and warehousing, through the channel is called ________________ a. Logistics management b. Value Engineering c. Value Chain d. Channel of disribution e. Vendor management

A. Logistics management

The preferred method of transporting high-value / perishable products is ______________

Air

Cross docking facilities facilitate ______________ a. Creating assortments b. Breaking bulk c. Imparting place utility d. 'a' and 'b' only e. 'b' and 'c' only

D. a and b only

The act of doing away with middlemen in the distribution channel is called _________________

Disintermediation

Many companies sell to consumers through a variety of channels simultaneously. For instance, Coca Cola sells through grocery stores, vending machines, convenience stores, at events, etc. Coca Cola uses ______________ a. Dual distribution system b. Hybrid marketing channel c. B2B and B2C channels d. 'a' and 'b' only e. 'b' and 'c' only

E. B and C only

When a brand's high demand forces a retailer to stock the brand, what kind of power is the brand exercising in the channel, and who is the channel captain? a. Economic power; The retailer b. Legitimate power; the brand c. Coercive / Reward power; the retailer d. Economic power; the brand e. Coercive / reward power; the brand

E. Coercive / reward power; the brand