marketing quiz 2

the business marketer normally deals with far fewer but far larger buyers than the consumer marketer does.

True

Dora has formal authority to select the suppliers and arrange terms of purchase for many of the items her firm uses. Her role in the buying center is that of a(n) ___.

buyer

___ may help shape product specification, but their major role is to select vendors and to negotiate.

buyers

total government spending is determined by ___.

elected officials

Peter Adams, an entrepreneur, decided to start a new technology venture. As he servers and computers for his company, he decided to order these from a local vendor who was offering attractive discounts. In this instance, Peter ___.

faces a new task situation

Sam Doharty, a purchasing manager in Willard Groups of Companies, is currently working with engineers and consultants to define the items to be purchased. Additionally, Sam and his team are ranking the importance of reliability, durability, and price desired in the items. In other words, they are preparing a(n) ________.

general need description

a manager in a garment manufacturing company decide to replace the plastic shopping bags currently used in his company with bags made of recyclable material. Consequently, he asked the operations officers to gather relevant information and send a list of alternatives to him. In the business buying process, the manager is preparing a(n) ___.

general needs description

which of the following factors influencing the business buying process do marketers find most difficult to assess?

interpersonal

Ralph works for a manufacturing company in Ohio. Recently, he called in a department manager to assist in the purchase of some heavy machinery. After consulting the department manager, Ralph is considering a change in product specifications and characteristics and expects suppliers to meet his requirements. Which of the following is evident here?

modified rebuy

attributes that a buying center may look for in a supplier include all of the following EXCEPT ___.

off-shore manufacturing

differences between business markets and consumer markets include all of the following EXCEPT ___.

people who make purchase decisions to satisfy needs

Luke Price, a manager in an automobile factory, wanted his subordinates to rate their satisfaction about the new pistons that arrived last month. He asked them to rate the product based on strength and ease of handling. Which of the following is evident here?

performance review

in which stage of the business buying process does a buyer ask users to rate their satisfaction with the supplied materials?

performance review

a company will likely identify qualified suppliers by doing all of the following EXCEPT ___.

placing classified advertisements

___ occurs when someone in the company identifies a need that can be met by acquiring a specific product or service.

problem recognition

in ___, companies put their purchasing requests online and invite suppliers to bid for the business.

reverse auctions

the owners of a manufacturing firm in Ohio have developed a core network of suppliers to ensure an uninterrupted supply of products. This is an example of ____.

supplier development

___ refers to buying a package solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation.

system selling

In ___, companies work together to facilitate the trading process.

trading exchange

under ___, buyers share sales and inventory information directly with any key suppliers who monitor and replenish the buyer's stock automatically as needed.

vendor-managed inentory