Marketing Review
Which of the following is an example of horizontal channel conflict? A. A consumer complaining to a retailer about the service he received. B. A retailer complaining about a producer's pricing. C. A Ford dealer complaining that another Ford dealer is advertising in its territory. D. A retailer complaining about receiving damaged goods from a wholesaler. E. A consumer complaining to a producer about the quality of a product.
A ford dealer complaining that another Ford dealer is advertising in its territory
What is the most common type of a contractual VMS? A. A wholesaler B. A supplier C. A retailer D. A franchise E. A channel intermediary
A franchise
Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes? A. Control criteria B. Sales criteria C. Adaptability criteria D. Profitability criteria E. Investment criteria
Adaptability criteria
What is the first step in marketing channel design? A. Identifying the number of intermediaries to use. B. Evaluating major channel alternatives. C. Analyzing consumer needs. D. Identifying the types of intermediaries to use. E. Setting channel objectives.
Analyzing consumer needs
Which of the following is a cost-oriented pricing approach? A. Value added pricing B. Breakeven pricing C. High-low pricing D. Competition-based pricing E. EDLP pricing
Breakeven pricing
________ refers to setting price based on buyers' perception of value rather than on the seller's cost. A. Good-value pricing B. Cost-based pricing C. Cost D. Value-added pricing E. Customer value-based pricing
Customer value-based pricing
Which of the following statements is correct regarding the use of advertising as a promotional tool? A. Advertising allows marketers to communicate with buyers in a personal way. B. Advertising reaches many people slowly. C. Advertising can reach masses of people only if they are geographically concentrated. D. The cost per exposure of advertising is high. E. Consumers tend to view advertised products as more legitimate.
Consumers tend to view advertised products as more legitimate.
Logos, stationery, brochures, signs, business forms, business cards, buildings, uniforms, and company cars and trucks are examples of which promotional tool? A. Corporate identity materials B. News C. Written materials D. Special events E. Public service activities
Corporate identity materials
What are the four major types of retail organization? A. Corporate chains, wholesalers, superstores, and franchise organizations. B. Corporate chains, voluntary chains, retailer cooperatives, and wholesalers C. Discount stores, service retailers, superstores, and supermarkets. D. Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations. E. Corporate chains, voluntary chains, wholesalers, and franchise organizations.
Corporate chains, voluntary chains, retailer cooperatives, and franchise organizations.
What are the two major elements in developing advertising strategy? A. Creating advertising messages and selecting advertising media B. Determining the target audience and selecting advertising media C. Creating advertising messages and setting the advertising budget D. Creating advertising messages and selecting advertising agencies E. Determining the advertising budget and evaluating results
Creating advertising messages and selecting advertising media
Which of the following statements is true regarding initiating price cuts? A. Firms never cut prices; they only raise them. B. Cutting price has no effect on costs. C. Cutting prices in an industry loaded with excess capacity may lead to price wars. D. When faced with falling demand, firms should not cut prices. E. If faced with excess capacity, a firm should not cut its price.
Cutting prices in an industry loaded with excess capacity may lead to price wars.
After segmenting and defining their target markets, what should retailers do next? A. Decide on the level of service. B. Decide on the store atmosphere C. Decide on the location. D. Decide on the product assortment. E. Decide how they will differentiate and position themselves in the market.
Decide how they will differentiate and position themselves in the market.
Working with donors or members of nonprofit organizations to gain financial or volunteer support represents which public relations function? A. Public affairs B. Press relations C. Lobbying D. Development E. Investor relations
Development
What is the overall goal when retailers choose their product assortment? A. Offer the same products as their competitors. B. Differentiate the retailer while matching target shoppers' expectations. C. Offer products that will appeal to as many segments as possible. D. Only choose products that will maximize profits. E. Offer as many products as they can fit on the shelves.
Differentiate the retailer while matching target shoppers' expectations.
Which promotional tool engages directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships? A. Advertising B. Sales promotion C. Personal selling D. Direct and digital marketing E. Public relations
Direct and digital marketing
Which promotional tool is best suited to deliver a personalized and immediate message to a specific customer or customer community? A. Advertising B. Public relations C. Direct marketing D. Personal selling E. Sales promotion
Direct marketing
Which of the following statements is true regarding oligopolistic competition? A. The market is dominated by one seller. B. Each seller is alert and responsive to competitors' pricing strategies and marketing moves C. Many buyers and sellers trade a uniform commodity. D. The market consists of many large sellers. E. The market consists of many buyers and sellers trading over a range of prices.
Each seller is alert and responsive to competitiors' pricing strategies and marketing moves
Sadie's Restaurant has listened to its customers over the years and is now able to offer the right combination of quality and good service at a fair price. Which pricing strategy is Sadie's using? A. High-low pricing B. Value added pricing C. Breakeven pricing D. Good-value pricing E. Cost-based pricing
Good-value pricing
Which of the following correctly describes the retail practice known as high-low pricing? A. High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions. B. High-low pricing means some products are priced high and others are priced low. C. High-low pricing means retailers do not have to use promotions. D. High-low pricing means the retailer does not have to run sales on selected items. E. High-low pricing means retailers charge an everyday low price.
High-low pricing means charging higher prices on an everyday basis, coupled with frequent sales and other price promotions.
Which of the following is true regarding the price-demand relationship? A. Demand and price are directly related dash - the higher the price, the greater the demand. B. If demand is inelastic, a small change in price will result in a large change in demand. C. Price elasticity measures how responsive price will be to a change in demand. D. If demand is elastic, sellers will consider lowering their price. E. A demand curve shows the number of units a company will produce in a given time period at different prices that might be charged.
If demand is elastic, sellers will consider lowering their price.
Which advertising objective is used heavily when introducing a new product category? A. Persuasive B. Informative C. Attack D. Reminder E. Comparative
Informative
Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full-line forcing? A. It is only illegal in Europe. B. It is always illegal. C. It is always legal. D. It may or may not be legal. E. It is only legal in New York, California and Texas.
It may or may not be legal
Which of the following describes a just-in-time logistics system? A. Just-in-time logistics systems greatly increase inventory-carrying and inventory-handling costs. B. Just-in-time logistics systems allow producers and retailers to carry large amounts of inventory. C. Just-in-time logistic systems eliminate the need for forecasting. D. Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations. E. Just-in-time logistics systems ensure that new stock arrives at least one week before it is needed.
Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.
Which of the following statements about retailer marketing decisions is correct? A. Retailers do not have to segment and target their markets. B. Stores do not need to differentiate and position themselves. C. Retailers do not differentiate themselves on their service mix. D. Most retailers seek either high markups on higher volume or low markups on lower volume. E. Many retailers identify three critical factors for retail success: location, location, and location.
Many retailers identify three critical factors for retail success: location, location, and location.
A company has set a low price on a new product it introduced. It wants to maximize its market share and attract a large number of buyers quickly. Which new product pricing strategy should the company use? A. product bundle pricing B. captive-product pricing C. market-penetration pricing D. psychological pricing E. market-skimming pricing
Market-penetration pricing
Which of the following is a reason that producers use marketing channels and channel intermediaries? A. Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. B. Using marketing channels allows producers to retain control over how and to whom they sell their products. C. Using channel intermediaries increases the number of contacts with customers. D. Marketing channel decisions only require a short-term commitment. E. The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels.
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
___________ are the largest single group of wholesalers, accounting for roughly 50 percent of all wholesaling. A. Manufacturers' representatives B. Manufacturers' agents C. Agents D. Merchant wholesalers E. Brokers
Merchant wholesalers
Which of the following statements about major retail trends is true? A. Online buying is growing at a much brisker pace than retail buying as a whole. B. The lifecycle of new retail forms is getting longer. C. The global expansion of major retailers into other countries has slowed down. D. Retail convergence has decreased competition for retailers. E. The green movement has not yet affected retailing.
Online buying is growing at a much brisker pace than retail buying as a whole.
Which advertising objective is best suited to building selective demand? A. Reminder B. Humorous C. Informative D. Persuasive E. Attack
Persuasive
Over the years, U.S. air carriers have been accused numerous times of collusion when setting prices. This illegal practice is called _______. A. price fixing B. predatory pricing C. retail price maintenance D. deceptive pricing E. price discrimination
Price Fixing
The retail marketing mix consists of which of the following? A. Product and service assortment, retail prices, promotion, and location B. Product and service assortment, retail prices, promotion and store differentiation. C. Product and service assortment, retail prices, promotion, and retail segmentation D. Product and service assortment, retail prices, promotion, and retail targeting E. Product and service assortment, retail prices, promotion, and store positioning
Product and service assortment, retail prices, promotion, and location
Retailers must decide on which three major product variables? A. Product assortment, store atmosphere, and price B. Product assortment, price, and location C. Product assortment, services mix, and price D. Product assortment, services mix, and store atmosphere E. Product assortment, services mix, and location
Product assortment, services mix, and store atmosphere
Which technology could one day make the entire supply chain intelligent and automated? A. Electronic data interchange B. Third party logistics C. Just-in-time D. Vendor managed inventory E. Radio frequency identification
Radio frequency identification
Which of the following is a potentially effective action a company could take in response to a competitor's price cut? A. Launch a high-price "fighter brand" B. Decrease perceived value C. Reduce both price and quality. D. Reduce price E. Raise price
Reduce price
________ advertising is utilized most often by mature, well-known brands. A. Attack B. Persuasive C. Reminder D. Comparative E. Informative
Reminder
________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. A. Shopper marketing B. Warehousing C. Manufacturing D. Wholesaling E. Retailing
Retailing
_______ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers. A. Warehousing B. Inventory management C. Outbound logistics D. Reverse logistics E. Inbound logistics
Reverse logistics
________ is a short-term incentive to encourage the purchase or sale of a product or service. A. Direct and digital marketing B. Sales promotion C. Public relations D. Personal selling E. Advertising
Sales Promotion
_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A. Shopper marketing B. Retailing C. Showrooming D. Warehousing E. Internal marketing
Shopper marketing
Which type of retailer carries a narrow product line with deep assortments within those lines? A. Department stores B. Specialty stores C. Supermarkets D. Superstores E. Convenience stores
Specialty stores
Which channel partners in a company's supply chain are upstream from a manufacturer or producer? A. Retailers B. Customers C. Suppliers. D. Business distributors E. Wholesalers
Suppliers
Which of the following statements regarding the changing communications landscape is correct? A. More than ever, consumers are relying on marketers for information. B. The dominance of television, magazines, newspapers and other traditional mass media is declining. C. In terms of communication, today's consumers are less empowered. D. Marketers today are shifting their efforts to mass marketing. E. The digital age has had little impact on marketing communications.
The dominance of television, magazines, newspapers and other traditional mass media is declining.
Which of the following statements about public relations is correct? A. Trade associations do not use public relations. B. The impact of public relations on public awareness comes at a much higher cost than advertising. C. The lines between advertising and public relations are becoming more and more blurred. D. Public relations is only used to promote products. E. Public relations cannot be used to engage consumers.
The lines between advertising and public relations are becoming more and more blurred.
Which of the following statements about shopping centers is correct? A. Shopping centers cannot have more than 10 stores because of zoning laws. B. Retailers in a shopping center are independently owned and managed. C. The most common type of shopping center is a strip mall. D. Banks cannot be part of a shopping center. E. Shopping centers are only found in rural areas.
The most common type of shopping center is a ~strip mall~.
What is the goal of a pull strategy? A. To build consumer demand B. To save money by only focusing on consumers C. To build trade demand D. To give channel members incentives to carry the product E. To increase sales calls to distributors
To build consumer demand
What is the goal of integrated marketing communications? A. To deliver clear, consistent, and compelling messages about the organization and its brands B. To maximize return on investment C. To integrate communications via online and mobile technologies D. To have different media carry different messages about a brand E. To lower overall marketing expenditures
To deliver clear, consistent, and compelling messages about the organization and its brands
New, premium movie theaters offer features such as online reserved seating, high-backed leather executive chairs with armrests and footrests, the latest in digital sound, super-wide screens, and other amenities for which they charge a higher price. This is an example of which type of pricing? A. High-low pricing B. Cost-plus pricing C. Breakeven pricing D. Value-added pricing E. EDLP pricing
Value-added pricing
Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventories and deliveries? A. Vendor-managed inventory B. Just-in-time logistics C. RFID D. Reverse logistics E. Piggybacking
Vendor-managed inventory
What are the four major functions of logistics? A. Warehousing, inventory management, transportation, logistics information management B. Retailing, inventory management, transportation, and logistics information management C. Warehousing, inventory management, transportation, retailing D. Warehousing, inventory management, retailing, logistics information management E. Inventory management, transportation, shipping, warehousing
Warehousing, inventory management, transportation, logistics information management
Which of the following statements is true regarding initiating price increases? A. Price increases do not impact profits. B. Companies do not need to communicate reasons for price increases to customers. C. Cost inflation is not a factor in price increases. D. Prices should be increased when there is a lack of demand. E. Wherever possible, the company should consider ways to meet higher costs or demand without raising prices.
Wherever possible, the company should consider ways to meet higher costs or demand without raising prices.
Which of the following statements about wholesaling is true? A. Wholesalers do not need to segment their markets. B. Wholesalers do not need to differentiate themselves. C. Wholesalers do not need to define a target market. D. Wholesalers must make decisions regarding their marketing mix. E. Wholesalers do not make positioning decisions.
Wholesalers must make decisions regarding their marketing mix.
UPS charges different prices for shipping depending on an item's destination. The more distant the city the package is being shipped to, the higher the price UPS charges. Which geographic pricing method is UPS using? A. Freight-absorption pricing B. FOB origin C. Zone pricing D. Base-point pricing E. Uniform-delivered pricing
Zone pricing
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent? A. Administered VMS B. Franchise C. Conventional distribution channel D. Corporate VMS E. Contractual VMS
administered VMS
In the promotion mix, ________ refers to any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. A. advertising B. public relations C. crowdsourcing D. sales promotion E. personal selling
advertising
Margaret has been invited to a fancy dinner party and wants to bring a good bottle of wine as a gift for the host. Since she does not know much about wine, she will likely use the price of the wines as ________. A. a limited time offer B. a type of segmented pricing C. an indicator of geographic pricing D. an indicator of quality E. an indicator of the cost of production
an indicator of quality
Specific promotional tools used in ______ include direct mail, catalogs, online and social media, mobile marketing, and more. A. personal selling B. direct and digital marketing C. advertising D. sales promotion E. public relations
direct and digital marketing
Online marketers taking business from traditional brick-and-mortar retailers is an example of _____. A. an administered VMS B. horizontal conflict C. disintermediation D. vertical conflict E. franchising
disintermediation
Gillette charges a fairly low price for its razors (relative to costs) and a high price for razor blades. It is using a strategy of ___________ pricing. A. by-product B. product line C. captive-product D. product-bundle E. two-part pricing
captive-product
Superstores that are actually giant specialty stores and have seen tremendous growth recently are called _______. A. category killers B. supermarkets C. off-price retailers D. service retailers E. discount stores
category killers
A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer. A. supply chain B. marketing channel C. contact D. channel level E. value delivery network
channel level
One reason integrated marketing communications is necessary is __________. A. communication channels today are less fragmented than in the past B. consumers can easily distinguish brand content from different sources C. consumers don't distinguish between content sources the way marketers do D. messages from companies come from a single source E. companies have always integrated their various communication channels
consumers don't distinguish between content sources the way marketers do
A(n) _____ is made up of one or more independent producers, wholesalers, retailers, and consumers. A. administered vertical marketing system B. channel level C. franchise D. corporate vertical marketing system E. conventional distribution channel
conventional distribution channel
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________. A. corporate VMS B. conventional distribution channel C. vertical marketing system D. administered VMS E. contractual VMS
corporate VMS
Macy's carries several product lines —typically clothing, home furnishings, and household goods long dash —with each line operating as a separate department managed by specialist buyers or merchandisers. Macy's is best described as a(n) ________. A. specialty store B. discount store C. superstore D. off-price retailer E. department store
department store
Companies that use ________ continually adjust prices to meet the characteristics and needs of individual customers and situations. A. psychological pricing B. cash rebates C. segmented pricing D. promotional pricing E. dynamic pricing
dynamic pricing
Carefully orchestrating the store's layout and displays, background music, colors, and smells is related to ________. A. green retailing B. experiential retailing C. social media retailing D. online retailing E. megaretailing
experiential retailing
Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and customers? A. Risk bearing B. Warehousing C. Financing D. Buying and assortment building E. Transportation
warehousing
By practicing ______ retailing, today's retailers are increasingly adopting environmentally sustainable practices. A. off-price B. independent off-price C. experiential D. service E. green
green
Producers of convenience products typically use ______ distribution. A. selective B. intensive C. direct D. franchise E. exclusive
intensive
Many state colleges and universities charge one price for in-state students and a higher price for out-of-state students. Which form of segmented pricing are these schools using? A. customer-segment pricing B. location-based pricing C. time-based pricing D. promotional pricing E. product form pricing
location-based pricing
A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions? A. higher margins and lower sales volume B. higher sales volume and inefficient operations. C. lower margins and higher sales volume D. operating at a loss and higher sales volume E. lower margins and lower sales volume
lower margins and higher sales volume
When Apple Computer Company introduced its iPhone, its priced the new product at $599, considerably higher than either their iPod or competing cellular phones. Apple Computer was pursuing a ___________________ new product pricing strategy. A. market-skimming B. optional-product C. market-penetration D. by-product E. captive-product
market-skimming
One key function performed by channel members is ___________, or shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging. A. negotiating B. matching C. promotion D. contact E. risk taking
matching
When advertisers determine the qualitative value of message exposure through a given medium, they are assessing ________. A. reach B. media impact C. impressions D. engagement E. frequency
media impact
A car buyer can choose a base model at one price, or one with a premium sound and navigation system at a higher price. This is an example of _______ pricing. A. product line B. captive-product C. product-bundle D. by-product E. optional-product
optional-product
Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners. A. logistics B. distribution C. partner relationship management D. customer relationship management E. channel management
partner relationship management
Companies today see channel members as first-line customers and practice strong ________. A. consumer advertising B. discount pricing C. B2B selling D. partner relationship management E. trade promotions
partner relationship management
Generally, _________ is a company's most expensive promotional tool. A. personal selling B. Advertising C. Public relations D. Sales promotion E. direct and digital marketing
personal selling
Selling below cost with the intention of punishing a competitor or gaining higher long-run profits by putting competitors out of business is an illegal practice called _______. A. deceptive pricing B. price fixing C. price discrimination D. predatory pricing E. price maintenance
predatory pricing
The Ford Mustang is offered in several different models. Ford will use __________ pricing to determine the price steps between the different models. A. captive-product B. two-part pricing C. product-bundle D. optional-product E. product line
product line
One popular method of branded entertainment is ________, which embeds brands as props within other programming, for example, television shows and movies. A. product placement B. webisodes C. advertainment D. viral marketing E. native advertising
product placement
Bath & Body Works offers "three-fer" deals on its soaps and lotions (such as three antibacterial soaps for $10). This is an example of _______ pricing. A. product-bundle B. by-product C. two-part pricing D. captive-product E. product line
product-bundle
A retailer temporarily prices a few select items below cost to create excitement and pull consumers into the store. This is an example of _________ pricing. A. segmented B. optional product C. geographical D. psychological E. promotional
promotional
The public relations function of _______ is used to build and maintain national or local community relationships. A. development B. press relations C. lobbying D. public affairs E. investor relations
public affairs
Specific promotional tools used in _______ include press releases, sponsorships, events, and web pages. A. public relations B. direct and digital marketing C. sales promotion D. personal selling E. advertising
public relations
Companies who primarily direct their promotional activities to channel members are using a(n) ______ strategy. A. product B. integrated C. pull D. sales force E. push
push
Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called ___________. A. megaretailing B. retail blending C. green retailing D. retail convergence E. social media retailing
retail convergence
By performing the channel function of ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A. buying and assortment building B. risk bearing C. selling and promoting D. bulk-breaking E. financing
selling and promoting
Hotels and motels, banks, airlines, restaurants, colleges, hospitals, movie theaters, tennis clubs, bowling alleys, repair services, hair salons, and dry cleaners are all examples of ________. A. service retailers B. franchises C. specialty stores D. wholesalers E. non-retailers
service retailers
The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______. A. shopper retailing B. off-price retailing C. mobile retailing D. experiential retailing E. showrooming
showrooming
The _____________ message execution style shows one or more "typical" people using the product in a normal setting. A. lifestyle B. scientific evidence C. mood or image D. slice of life E. fantasy
slice of life
Geared2Beer, a craft beer brand, identifies a market segment that is willing to pay premium prices for its craft beer, and Geared2Beer managers select an ideal selling price. Managers then determine the costs to create craft beer that meets the ideal selling price. The company's pricing approach is referred to as ________. A. target return pricing B. EDLP C. cost-plus pricing D. target costing E. value-added pricing
target costing
When setting channel objectives, companies should state the objectives in terms of ______. A. the length of the channel B. targeted levels of customer service C. exclusive distribution arrangements D. competitor's objectives E. expected profitability
targeted levels of customer service
Internal factors that affect pricing include ________. A. The company's overall marketing strategy, the nature of the market, and demand. B. the company's overall marketing strategy, objectives and demand C. The nature of the market, demand, and the economy. D. The company's overall marketing strategy, objectives and the nature of the market E. the company's overall marketing strategy, objectives, and marketing mix
the company's overall marketing strategy, objectives, and marketing mix
The length of a channel is indicated by ___________. A. the number of final consumers B. the number of intermediary levels C. the number of wholesalers in the channel D. the number of producers E. the number of retailers in the channel
the number of intermediary levels
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________. A. consumer needs B. whether to use intensive or exclusive distribution C. the profitability of the channel D. the responsibilities of channel members E. economic criteria
the responsibilities of channel members
One retail trend resulting from economic conditions is ________. A. tighter consumer spending B. green retailing C. the rise of megaretailers D. pop-up stores E. the growth of social media retailing
tighter consumer spending
Advertising appeals should have three characteristics. These characteristics are: A. to be meaningful, to be believable, and to use scientific evidence. B. to be meaningful, to be believable, and to be humorous. C. to be meaningful, to be distinctive, and to use scientific evidence. D. to be meaningful, to be believable, and to be distinctive. E. to be believable, to be distinctive and to be consumer generated.
to be meaningful, to be believable, and to be distinctive.
A(n) _______ is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system. A. contact B. channel level C. supply chain D. marketing channel E. value delivery network
value delivery network
One major objective associated with a market-penetration pricing strategy is to ________. A. win a large market share B. avoid everyday low pricing C. prevent customer dissatisfaction D. attract buyers willing to pay a higher price E. skim off small but profitable market segments
win a large market share