Marketing Unit 3 Exam (Quiz Q's)

A set of three or more companies directly linked by one or more of the upstream and downstream flows of products, services, finances, and information from a source to a customer is referred to as

a supply chain

Nonpersonal promotional communication about goods, services, or ideas that is paid for by the firm identified in the communication is referred to as

advertising

The almost instantaneous transfer of information from one company's computer to another that allows ERP systems to communicate with the information technology systems of other companies is done through

an electronic data interchange

The umbrella term that refers to the marketing of goods or services using digital mediums, such as e-mail, websites, search engines, and social media platforms is

digital marketing

Which of the following is not an attribute associated with website usability?

engagement

Deceptive pricing involves

intentionally misleading customers with price promotions.

The use of GPS data transmitted from a mobile device to adapt content, messaging, or service delivery to a target's location is the premise behind

location-based marketing

The part of supply chain management that plans, implements, and controls the flow of goods, services, and information between the point of origin and the final customer is called

logistics

Publicity gained through advertising, such as buying a 30-second Super Bowl commercial or sponsoring a college bowl game, is referred to as

paid media

Volume maximization is also referred to as

penetration pricing

What type of advertising attempts to increase demand for an existing product?

persuasive

The amount of something (money, time, or effort) that a buyer exchanges with a seller to obtain a product is referred to in marketing terms as a

price

The degree to which the price of a product affects consumers' purchasing behavior is referred to as

price sensitivity

All the activities that communicate the value of a product and persuade customers to buy it is referred to as

promotion

Since consumers have the tendency to compare prices on almost everything they buy, marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product. This is known as the

reference price

A commitment to adopting a lifestyle that meets the needs of the present without compromising the ability of future generations to meet their own needs is referred to as

sustainability

What is the major disadvantage of publicity as a promotion mix tool?

there is less control over how the information is presented

The three primary objectives of an advertising campaign are

to inform, to persuade, and to remind

What is intermodal transportation?

using several types of transportation for the same shipment

The ease with which website visitors can achieve their objectives for visiting the site is termed

website usability