Marketing with Facebook

Facebook insights, brands have the ability to measure

Page likes Page reach Post engagement (likes, comments, shares, clicks) Page visits External refereers (# of people came to your Facebook page) Times when fans are online video views top videos people reached page fans k

______________ feature under Facebook Insights not only suggests pages to watch but allows you to listen to your competition and compare the performance of your page with similar pages on facebook

Pages to watch

Social Media Rule of Thirds

1/3 of the content should promote business 1/3of the content should be shared from other businesses, industry thought leaders, news articles, or other pages 1/3 of the content should be based on personal interactions with employees customers and followers

Facebook users spend an average of ______ minutes per list with an average of _______ hours per month

20 mins, 10 hours

Studies show that Facebook posts with __________ characters receive 86% more engagements than posts with higher characters `

40

Provide Coupons or Discounts

42 percent of followers like a page to get a discount or coupon

________ percent of internet users with incomes greater than $75,000 are on facebook

74%

_________ percent of females and _________ percent of males are on facebook

75 percent & 63 percent

________ percent of 18-49 year olds who are online use Facebook

79 %

Avoid Baiting

Click baiting is when a post uses a headline that encourages followers to lick without giving information about what they will see

Determine an Engagement Strategy

Customers do not like to wait they expect quick responses to their inquires -Responding to comments, its also involves liking, sharing, and commenting on mentions of your brand or Facebook posts from other brands, industry thought leaders, customers and employees `

Hashtags

Displayed with the #sign on social media posts turn keywords into a clickable link

Photos

Every Facebook post should include relevant images or videos to catch the eye of your followers

Go live

Facebook live is a fun way to connect with followers, enabling brands and individuals to share perspectives in real time

Leverage Facebook Messenger

Having customer service representative respond in real time or utilizing chatbots to automate the experience

Contact

Include a business phone number, website, email, and any additional links so that customers can easily contact you or visit your site

Location

Include the business street address if the business has a physical location for customers to easily find

Description

Include the most important information about the business in this section Note: 155-character limit

Which country has the highest amount of Facebook users globally

India

Be authentic

Its important for brands to share in an authentic manner the content they think their customers will be excited about

Page Setting

Manage a variety o page settings, including the enabling visitor posts, reviews, private messages, tagging ability, page location for photos, country or age restrictions, profanity filters, translations and more

Ask Questions

Research shows that question posts receive 100 percent more comments ethan's tendered text posts

Link within the text of the post

The hyperlink is included within the actual text or description of the post

Text

The shorter the better 140 characters or fewer is ideal - Longer posts will get cut off in a users feed, forcing them to expand the text to read more

Post at Optimal Times

Thursday- sunday are the best days of the week to post on Facebook engagement rates spike anywhere between 18-31 percent during these day s around 9 a.m, 1 p.m, & 3 p.m

Questions posts receive 100% more comments than standard text posts TRUE OR FALSE

True

Built in Facebook Link

When pasting a link into a status update eon Facebook that like will automatically appear with a large picture, a headline, and some text that gives context on the link

chatbox

a conversation tool that help simulate a conversation as if tis an interaction with a real person

360 Video

a way for brands to showcase content in an immersive way, allowing followers to experience different places around the world

Facebook Shops

allows businesses to set up a free online store on facebook and instagram

Emojis

are a great way to increase engagement especially among the younger target market

Gifs

are short, soundless video clips that loop and dont require a play button

Establish a voice

brand must establish a consistent voice on social media that speaks to its target audience and that is consistent with brand values

Facebook Insights

can help brands measure the effectiveness of their social media strategies

Facebook COVID-19

created a COVID-19 information center providing accurate information form over 60 fact checking organizations like the work health organization -Invest over 100 million in the news industry and fact checkers

Facebook Zero

declining organic reach on all Facebook pages

Social media Examiner

great job of optimizing its Facebook ABOUT section to include information about the company, including a list of awards and milestones

Hours

include business hours so that customers can easily determine when the business is open

when creating a Facebook business page start by??

inviting people you know * Family, friends, employees, and coworkers to like the page * Invite Industry thought leaders as well because their followers will follow out

Integrate other services

many services offered through Facebook and third party web applications that can eb integrated into a Facebook page

Videos

over 8 billion videos are watched on Facebook everyday 79% percent of consumers would rather watch a video to learn about a product than read text on a page

Call to action button

provide a way for customers to contact a business through Facebook Messenger, email, by phone or website, shop for products, s tart food orders, or book a service

Run contests and promotions

s a great way to boost engagement an dinteract with fans

Use Tags

tag a person or another Facebook page in a post with the @ symbol followed by the name of the page or person

profile and cove photo

the biggest digital real estate is the cover photo * make sure that the cover photo and profile picture convey the brands values, mission or goals