Marketplace

brick-and-mortar store

Retail stores that sell directly from a physical location

rebate

a cash back offer

consumer cooperative

a non-retail association owned and operated by a group of members for their own benefit rather than for profit

conflict of interest

a situation in which a buyer and a seller have competing goals

buying incentive

a special offer by sellers designed to help sell goods and services

advertising

any paid public announcement promoting the sale of a good or service

marketplace

anywhere buyers and sellers meet to exchange goods, services, and money

high-pressure selling

attempting to convince a buyer to make a quick decision

e-commerce

buying and selling goods and services online (m-commerce with mobile devices)

deceptive advertising

information that purposely misleads a consumer through dishonest claims

coupon

offers a discount for goods or services bought before a certain date

loss leader

priced at or below cost to attract buyers in the expectation that they will purchase other merchandise as well

price

the amount of money requested in exchange for a product

game of chance

the participant must wager something to win

promotion

the process of communicating with potential customers in an effort to influence their buying behavior

telemarketing

the sale of merchandise by phone

t-commerce

the sale of merchandise on television through shopping networks or TV commercials