Maslow's Hierarchy of Needs
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Physiological
The first level of Maslow's Hierarchy of Needs; physical needs like eating or sleeping.
Ego
The fourth level of Maslow's Hierarchy of Needs; the need to feel special and respected.
Maslow's Hierarchy of Needs
A theory of customer motivation proposed by Abraham Maslow, it identifies five levels of customer needs: physiological, safety, social, ego, and self-actualization.
Safety
The second level of Maslow's Hierarchy of Needs; the need to be protected from the weather, from danger, from illness.
Social
The third level of Maslow's Hierarchy of Needs; the need for interaction with other people.
Self-Acualization
The top of the pyramid of Maslow's Hierarchy of Needs; the need to fulfill your potential.