MC 2000: Exam 1, Chapter 3

What is the criticism regarding paid product placement in books?

the content of the book will be compromised as authors work to please sponsors

What do critics fear by the selling of subsidiary rights?

the most promotable books will be published, publishers will only pay attention to books with the greatest subsidiary sales value

When in- or out-of-print hard copies of books are scanned and made available online

digitize books

What kind of information does Amazon offer to its book customers?

Customers can read synopses and sample pages from books, and reviews and see comments made by readers, authors, and publishers

Created through a joint effort of several major book publishers

Espresso Book Machines

What describes the current state of smaller publishing houses?

Small presses are large in number but only produce a small part of the books sold, there are more than 80,000 US book publishers, mostly small presses

Refusal to read books

aliterate

What are ways that independent book stores counter the dominance of chains and discount stores?

book-savvy staff, having reading by favorite authors

Communication is most accurately defined as the process of

creating shared meaning

A device for displaying digital content as pages roughly the size of a traditional book

e-reader

By pumping money into the publishing, rich parent companies

enable publishers to attract better authors or take new risks on new writers

As a result of conglomeration, critics fear that

experimenting with new writing styles and discovering unknown authors is no longer a priority, little pride is taken in the content of books, and tackling controversial issues is becoming too rare

Critics of hyper commercialism fear that

only those books with the most synergistic potential will be signed and published

A payment from a product manufacturer to feature its brands in media content

paid product placement

Although conglomeration can provide many benefits for the publishing industry, many believe there is an overemphasis on

profitability at all costs

We all have a responsibility, as consumers of the stories told by our cultural storytellers in the mass media to

reflect on the stories meanings and what they say about us and our culture, question the storytellers and their stories

Advocates of hyper commercialism argue that

some works with limited potential as books may find a larger audience in a different platform, such as a movie

Why have big chain bookstores prospered?

stock non book merchandise, inexpensively purchase inventory

What are nonprofit organizations dedicated to digitizing books?

the Rosetta Project, Project Gutenberg, the Million Book Project

How do smaller presses combat the over commercialization of the book industry?

they specialize in specific areas and publish writing that is not of interest to bigger publishing houses

By being alliterate, the person is accomplishing

to save censors the trouble of trying to censor any books