MEJO Midterm answers, MEJO End of Semester Exam, MEJO midterm
A boundary spanner primarily: A. Builds relationships between a company and its publics B. Has long arms C. Avoids doing primary research D. Decodes messages through research E. Only focuses on what the boss says is important
A
According to Dr. Sarah Jackson what good is twitter? A- Provides a platform it didnt provide before. B- Race is not an issue C- Virtually all americans check twitter every day
A
According to Wesley Lowery, what is accepted as the objective neutral? A. The views and inclinations of whiteness B. Positivism C. The male perspective. D. The experiences and norms of the coasts. E. Science
A
Dr. Boynton mentioned the situational theory of publics and broke it down into the A-B-C's. They are: A. Aware, beware, care. B. Action, big picture, communication. C. Audience, branding, convenience. D. Alarms, barriers, convincing. E. Anticipate, be prepared, channeling.
A
How did Spencer Barnes define Visual journalism? A- It is a fluid combination of reporting, design, photography, videography, animation, and information graphics. B- IDK
A
In Richard Griffith's lecture on propaganda, he warned about which of the following strategies: A) Repetition, repetition, repetition B) Pretending like people on the other side are nice. C) Experts who are critical of the government
A
In an article on misinformation by Professors Kreiss and McGregor, they wrote that: A) Misinformation was unlikely to change the outcome of a national election. B) Most people have great interest and knowledge of politics. C) Race and religion have nothing to do with politics
A
Journalist Wesley Lowery stated that the idea of "objectivity" creates: A) An illusion to fairness B) A general understanding of both sides C) Unbiased and truthful news
A
Mark Cuban said that ______ will be a second home. A. The car B. Work C. The internet D. Epic games' platform E. The spa
A
Michael Massing stated in his Politico article that what seems to be lacking in investigative reporting is: A. The necessary will and sense of outrage B. An understanding of objectivity C. Sources willing to be on-the-record. D. Connection with local markets. E. Larger teams to do more in-depth reporting.
A
Professor Gary Kayye advised against subtweeting in his lecture. What is subtweeting? A. tweeting about an individual without naming them B. Tweeting without think about what you are communicating C. Replying to a tweet D. Replying to a retween E. A retweet
A
Professor Laura Ruel cited research showing that graphic visuals: A) Make stories seem more credible B) Can be used to hide patterns within the data C) Can help people who struggle with math
A
Wesley Lowery states that objectivity creates: A. An illusion to fairness B. Unbiased and truthful news. C. A stepping stone to equitable news. D. The plain facts. E. None of the above.
A
What did CB Cotton say about us "bringing who we are to work" ? A. We always bring who we are to work, but we must be sure to cover all of the facts and scenarios accurately B. Bringing who we are to work is a concept that journalists must completely disregard C. We must be sure to leave our personal identities out of our work D. It is possible to separate the self and one's work completely E. Our personal identities must be what drives our work
A
What did Professor Tuggle say about correlation? A. Correlation doesn't equal causation but correlation is still important B. Correlation doesn't matter C. Correlation does not equal causation
A
What did Wendy Hui Kyong Chun say about the Social Dilemma? A. it is oversimplifying a complex problem and there's a difference between a habit and an addiction B. She agreed with everything they said
A
What is "idea plagiarism?" A. When you present an idea as your own without citing the author and year B. When you build upon someone else's research C. When you respond to another person's work and write a follow-up piece D. When you make a YouTube video explaining someone else's work E. When you assume something is common knowledge.
A
What is "word plagiarism"? A. When you use another author's exact words or phrases without quotation marks. B. When you cite a direct quote. C. When you present an idea from another source without citing the author or year. D. When you copy someone's argument and pretend it is your own. E. When you look up synonyms to a word to try and replace words already said.
A
What is predicted to be our home? A. Car B. Social Media C. Normal house
A
What was the major theme of Richard Griffiths's argument? A. Restoring trust in journalism. B. Getting people to pay for newspapers. C. Shutting down Fox News. D. Requiring a license to practice journalism. E. Expanding journalism schools.
A
When should you cite something? A) When you are writing about someone else's idea/ work B) When you are writing about your own idea/ work C) When you are referring to something that is common knowledge D) When you are creating a hypothetical E) Only in references section at the end of the paper
A
Which is NOT a skill Stephen Stock stated you need to be good at Broadcast News? A. Be able to manage home and work life. B. Know how to shoot & edit video and tell stories through multi-media platforms. C. Be a person who is empathetic to others' suffering. D. Be a good writer/storyteller. E. Be able to think critically.
A
Which is a characteristic of a public relations campaign? A. Target an audience B. Remember to sell C. Spin, spin, spin D. Reach as many people as possible E. Leave messages open to interpretation
A
Which is a problem with publishing mugshots? A. They undermine the presumption of innocence. B. They don't get any views. C. They contribute to conspiracy theories. D. They hurt investigations. E. They are hard to find online.
A
Which of the following is NOT a job element of traditional public relations? A. Trolling and rumoring B. Crisis communication C. Fostering dialogue with publics D. Media relations E. Building and maintaining relationships
A
___% of all information transmitted to the brain is visual. A- 90 B- 30 C- 20
A
According to Banet-Weiser, how does Nike's branding influence how its Kaepernick campaign is perceived? A. Their Black, liberal CEO improved their image. B. Their history of engaging with political issues gives them more credibility. C. Their behavior at the 2016 Olympics made people skeptical of their motives. D. Their all-white advertising team made them seem inauthentic. E. Their partnership with the NFL made fans boycott them en masse.
B
According to Daniel Kreiss how has campaigning changed? A- It hasn't changed B- Went from labor intensive to capital intensive.
B
According to Jean Marie Brown in her piece "Examining Fault Lines in a Time of Political Earthquakes," fault lines: A. Aid in giving help to those who are louder. B. Give journalists a framework for developing ideas and content beyond conflict. C. Rely on social media. D. Consist of conflict primarily in familial relationships. E. All of the above.
B
According to Professor Kayye what is the number one thing you as a student can do to land a job or internship? A. Mentor other students B. Build your own personal brand C. Participate in extracurricular activities D. Earn a high GPA E. Learn a valuable skill
B
According to the Gallup and Knight Foundation, the vast majority of Americans say that the news is ________ to _______? A) Hurting; Objectivity B) Critical; Democracy C) Essential; Objectivity D) Detrimental; Democracy E) Critical; Objectivity
B
Advertising is where: A. The visual image is the most important B. Business collides with the arts C. Your consumers are your boss D. Branding meets creativity E. Media messages first began
B
CB Cotton said that, as journalists, when reporting the facts: A. You will ultimately begin better representing all communities. B. We will still be accused of being biased C. Everyone will know that facts do not lie. D. You will begin to realize that not everything is as it seems. E. Everyone will fully accept exactly what you say.
B
Dr. Boynton mentioned the situational theory of publics and broke it down into the A-B-C's. They are: A. Alarms, barriers, convincing. B. Aware, beware, care. C. Action, big picture, communication. D. Audience, branding, convenience. E. Anticipate, be prepared, channeling.
B
Example of identity embodiment? A- Favorite sports team B- Gender C- Occupation
B
Gary Kayye recommended which online behavior? A. Subtweeting. B. Blogging. C. Posting on Reddit. D. Posting your political opinions. E. Instagram aesthetic.
B
Identify the necessary parts that Dr. Deb Aikat said were important in choosing a research project (in three parts): A. Thoughts, Ideas, Conclusion B. Task, Scope, Assignment Guidelines. C. Beginning, Middle, End D. Introduction, Example, Counter Example E. Brainstorm, Write, Rewrite
B
In Stephen Berry's article "Why Objectivity Still Matters" he states that objectivity is a standard that requires journalists: A. To be persistent in getting perspectives from both sides. B. To put aside emotions and prejudices. C. To ignore inequities of the world. D. Be passive in our work. E. All of the above.
B
In our media literacy panel, Jimmeka Anderson took the position that misinformation had: A) Helping people ascertain who should be president B) Made people comfortable about voting in the election C) Been more of a problem for young people
B
In which organization's competition has UNC performed especially well? A) Knight Foundation B) Hearst C) Pulitzer D) Washington Post E) New York Times
B
Journalists need to be aware of their Fault Lines so: A. They are aware of their personal bias. B. They can consider blind spots in coverage. C. They can fill in the gaps. D. They produce content according to them. E. They see how they influence others.
B
Kelly Williamson, president, North America, for APCO Worldwide, had this advice for public relations professionals: A. Take calculated risks. B. Relationships matter. C. Have a thick skin. D. Speak up. E. Be a team player.
B
Many journalism leaders still believe in objectivity as a standard because: A) As reporters learn more, it's easy to ascertain the truth B) We need a common area of valid fact C) "bothsidesism" is important
B
Professor Jed Simmons the five big companies known as "FAANG". Which of the following is NOT one of them? A) Apple B) AT&T C) Amazon
B
The role of media in the digital age includes: A) Enlighten, entertain, engulf B) Enrich, empower, engage C) Engage, enrich, employ D) Educate, energize, entice E) Educate, elucidate, eat
B
Wesley Lowery stated that the idea of "objectivity" creates: A. A general understanding of both sides. B. An illusion to fairness. C. A stepping stone to equitable news. D. The plain facts. E. Unbiased and truthful news.
B
What did Facebook not say about The Social Dilemma Documentary? A. Facebook builds its products to create value, not to be addictive B. Alt C. You are not the product D. No algorithms
B
What did Professor Czabovsky define PR as? A. The study of public organizations and their consumers. B. A strategic communication process that builds mutually beneficial relationships between organizations and their public. C. An understanding of how media tools help build stronger relationships. D. Problem solving. E. None of the above.
B
What did UNC Football Coach Mack Brown make a video statement about which we discussed in class? A. COVID-19 sports precautions. B. Black Lives Matter. C. Sexual harassment. D. The new football season. E. Silent Sam.
B
What is augmented reality? A- When your appliances have smart technologies B- When you use tech that provides extra information about the world around you C- When you enter a virtual world D- When you get implants that can be monitored and interfaced with online E- When you track your health with a smart watch
B
What was one reason that Netflix will not necessarily be the top streaming company forever? A. It's too expensive B. There will be new ways to consume news/ media C. The content is lacking D. It will be at the top forever
B
Which includes the five parts of the structure of branding? A. Audience, Object, Achievement, Crusade, Sort B. Target, Strategy, Execution, Campaign, Brand C. Action, Objective, Completion, Drive, Grade D. Policy, Impressions, Point, Enforcement, Push E. Method, Purpose, Implementation, Fight, Propose, Reach
B
Which is NOT part of Hussman's statement of core values? A. Impartiality B. Find the News Otherwise Ignored C. Credibility D. The Pursuit of Truth E. A Clear Distinction Between News and Opinion
B
Which is a reason that pollsters made mistakes in both the election of 1980 AND the election of 1948? A. Crises in the Middle East B. Pollsters did not continue polling up until the election C. Elections are harder to predict when neither candidate is the sitting president D. Both polls fell within the margin of error E. Voters purposely lied to pollsters
B
Which is true about partisanship & COVID? A. Partisanship has no influence on COVID. B. Partisanship influences how people perceive COVID information. C. COVID stories show no difference across partisan lines. D. Partisan scientists refuse to work together. E. Sheltering in place is fixing partisanship.
B
Which of the following is NOT one of the main reasons journalism is struggling? A. Fewer readers/viewers. B. The rise in independent journalists on the ground. C. Digital ad revenue goes to Google/Facebook. D. Partisans labeling journalism as fake news. E. Move toward consuming news on social media.
B
Which would NOT be considered a peer-reviewed journal? A. Communication Theory B. The New York Times C. Journalism and Mass Communication Quarterly D. Communication, Culture, and Critique E. Journal of Communication
B
According to Susan Leath's lecture, Fault Lines influence: A. How people interact with their families. B. How people see events C. How individuals see themselves. D. All of the above. E. None of the above.
B,D
How to become responsibly media literate?
Check sources, what might be left out, biased language, credentials, purpose, who is being represented
When asked what the key was to consistently delivering award-winning journalism, Marty Baron said: A. Always be asking "What is the truth?" B. Always be asking "What don't we know?" C. Always be asking "What should the public know?" D. When there are doubts about the truth, find out and persist in the efforts of finding out the truth. E. All of the above.**** (designates correct answer)
E
When making a direct quote, how should you do an internal citation with APA style? A. (Author last name, publication year) B. (Author full name, publication year, page or para number) C. (Author last name, publication year, page or para number) D. (Author full name, page or para number) E. (Author last name, page or para number)
E
Which is NOT a way bias appears in the media? A. Framing B. Opinion sections C. Editorial board endorsements D. Gatekeeping E. Fake stories
E
Which is a government function determined by the Census? A. Stimulus packages B. Corporate EPA regulations C. Small business tax structures D. The number of senators a state gets E. Highway planning
E
Which is a lesson that Richard Griffiths emphasized? A. Propaganda can be eliminated. B. Propaganda is not possible in the US because of the First Amendment. C. We should never trust the news. D. All news should be international. E. New technology brings new ethical issues
E
Who spent the most money to show ads in North Carolina during the 2020 general election? A. Facebook B. Vote by Mail 2020 C. Biden D. The Democratic party E. Trump
E
Who was the politician who ran against Truman in 1948? A. Eisenhower B. Franklin Roosevelt C. Silver D. Campbell E. Dewey
E
In Alexis' article what did she say is the question to ask during analysis of a news story
Whose story is not covered or what perspective is not coved by the piece?
test
test
In regards to reporting the facts, CB Cotton said: A. Everyone knows that facts don't lie. B. Everyone finds their own truth. C. We will still be accused of being biased D. Donald Trump has poisoned the environment for reporters. E. We must fight back against "fake news" accusers
A,C
What is the description of a PR specialist? A. Writing publicity and other materials on behalf of their clients. B. Delegating the writing of materials for the client. C. Acting as the first point of contact for media outlets, and generating positive press coverage for clients by developing relationships with journalists. D. Works to promote the brand of the client on various social channels. E. Acting as the face of the brand by making statements on behalf of the company.
A,C,D
When asked what the key was to consistently delivering award-winning journalism, Baron said: A. Always be asking "What is the truth?" B. Always be asking "What don't we know?" C. Always be asking "What should the public know?" D. When there are doubts about the truth, find out and persist in the efforts of finding out the truth. E. All of the above.
E
Which was NOT one of Facebook's responses to "The Social Dilemma"? A. We fight fake news and misinformation. B. Facebook has made improvements to protect people's privacy. C. Facebook does not contribute to alt-right propaganda. D. Facebook builds its products to create value, not be addictive. E. You are not the product. Facebook uses advertising so the product will remain free.
C
Who spent over 100$ per vote in the primary
Bloomberg
Prof. Terrence Oliver started his lecture by asking who the pictures of the following celebrities were: A- Octavia Spencer and Michael B. Jordan B- Donald and Melania Trump C- Kim K and Kanye West D- Deb and Lee E- Halle Berry and Steve Harvey
E
According to Prof. Ruel's slides, what percentage of information transmitted to the brain is visual? A. 70% B. 30% C. 90% D. 99% E. 50%
C
According to Professor Kayye, what do peope trust the most? A. Testimony from company CEO B. Company web pages C. Peer recommendations D. Social Media E. All of the above
C
Finish the quote from the American Press Institute: "History reveals that the more democratic a society, ____" A. The less stable it is. B. The more civil unrest. C. The more news and information it tends to have. D. The less journalism matters. E. The more its economy suffers
C
From Laura Ruel's slide what 32 perent of who say visual images are the most important form of content for their business, with blogging in second? A- Campaigners B- Photography people C- Marketers
C
In Spencer Barnes MEJO 182 class what software do you use? A- Pages B- Word C- Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
C
In Susan Leath's lecture on Fault Lines, she stated that: A) Fault Lines impact the way people view media coverage B) Fault Lines impact the way reporters cover the news C) Both
C
In our "Power of Journalism" panel, Professor Ryan Thronburg warned us that: A) Journalists are liars and cheats B) Newspapers are making too much money C) People are trying to stop journalists from telling the truth
C
In the discussion with Jed Simmons, what company was concluded to be considered both a fitness AND an entertainment company? A. P90X B. Wii Sports C. Peloton D. Jazzercize E. Sweatin' to the Oldies
C
In the reading "Motion Graphics: New Weapons of Visual Journalism" it was stated that, "In newsrooms everywhere the weapons and tactics for storytelling can be like that of a ______" A- Hurricane B- Love interest C- Super heroine D- Tornado E- Monster
C
Professor Daniel Kreiss showed us a graphic representing the data one of the political parties has on voters. In that file, there are more than... A) 25 points of data on each voter B) 50 points of data on each voter C) 200 points of data on each voter
C
What company did Steven King predict would win the race to inventing the self-driving car? A- Facebook B- Amazon C- Uber D- Google E- Tesla
C
What did Marty Baron say in regards to objectivity and both-sidesism? A. Objectivity is not a necessary method in reporting. B. Classical objectivity is for suckers. C. I don't use the word balance, I use the word fairness. D. One side is always more correct than the other. E. Classical objectivity is necessary.
C
What is one thing that the documentary and article said to help us with navigating social media? A. Delete all social media B. Limit screen time C. Never accept a video recommended to you on YouTube, choose your own content.
C
What is something that our class classified as entertainment and exercise? A. Just Dance B. Politics C. Peloton D. Running
C
Which acronym did Gary Kayye suggest you use before you post online? A. DANCE B. SPEAK C. THINK D. BELIEVE E. WAIT
C
Which is NOT a propaganda strategy Richard Griffiths discussed? A. Only showing experts who agree with the government B. Portraying themselves as victims of harassment from the EU C. Using celebrities from other countries as influencers D. Consistently repeating concepts E. Vilifying the "other"
C
Which is NOT one of the methods that Richard Griffiths outlined for restoring trust in media organizations? A. Acknowledge our mistakes B. Make the difference between reporting and opinion clear C. Publish faster to compete with social media D. Hold government to high standards E. Share how we make editorial decisions
C
Which is the FIRST step of effective public relations planning? A. Decide on strategies B. Implement C. Research D. Outline the goal E. Monitor progress
C
Which of the following is NOT a job element of traditional public relations? A. Crisis communication B. Media relations C. Trolling and rumoring D. Building and maintaining relationships E. Fostering dialogue with publics
C
Stephen Stock stated you need to be good at which of the following skills for a career in broadcast news? A. Be a good writer/storyteller. B. Be able to think critically. C. Be a person who is empathetic to others' suffering. D. A and B. E. All of the above
E
The understanding that some quotes and assertions are more reliable than others is part of which journalism essential concept? A. The Fake News Dilemma B. The Confirmation Core C. The Standard of Professionalism D. The Black Box System for Detail E. The Hierarchy of Accuracy
E
What did Dr. Lois Boynton say that public relations practitioners are? A. Communicators B. Framers C. Boundary spanners D. Knowledgeable of publics. E. All of the above
E
According to Richard Griffiths, which is NOT a challenge for the upcoming generation of journalists? A. Encouraging news in the public interest. B. Keeping subsidized news independent. C. Educating consumers about propaganda. D. Keeping traditional newsroom practices going. E. Encouraging users to pay for good journalism.
D
From the reading "Translating Disney's 2D Animated Features into Live-Action," _______ are being called upon to help translate what has only been 'flat' animation into enriched characters and worlds. A. Tiktok Influencers. B. Animation studios. C. Marketing agencies. D. Visual effects studios. E. Journalists.
D
In Lee Meredith's lecture to the class, he highlighted several of the key journalistic principles that appear in the statement of values in the lobby of the Hussman School of Journalism. Which of the following is NOT one of them? A) Integrity B) Objectivity C) Impartiality D) Editorializing E) Truth- seeking
D
In the reading "Trump's supporters dismiss behavior that many of his critics find disqualifying" interviews showed that Trump supporters believe that the president had succeeded on many issues. Which one of these is NOT one of those issues? A. Hardening the southern border. B. Appointing conservative judges. C. Taking on China. D. Eliminating gun violence E. These were all issues mentioned.
D
Professor Gary Kayye had a catchy 5 point acronym titled "THINK" as a prompt for what you should do before posting on social media. Which of the 5 points below was NOT on his list? A. Is it True? B. Is it Helpful? C. Is it Inspiring? D. Is it NSFW? E. Is it Kind?
D
Richard Griffiths argued that journalism should be seen as: A. A business first and foremost B. A lucrative career path C. An elite industry D. A public service E. Fake news
D
Stephen Stock cited the power of broadcast news, but also mentioned a changing landscape because: A. Mobile devices are becoming the tool to reach large masses of people. B. Investigative reporting is causing fewer people to watch TV. C. More news outlets are competing for consumers' attention. D. A & C. E. All of the above.
D
Stephen Stock explained that when broadcast news first became available ____________ was its most powerful medium? A. Television B. Film C. Advertising D. Radio E. Propaganda
D
The death of Eddie Van Halen (of the band "Van Halen") made news recently. Which news value does this demonstrate? A. Conflict B. Proximity C. Honesty D. Prominence E. Magnitude
D
What do bots do? A- Regurgitate data B- Learn data patterns through social media C- Learn algorithmically D- Perform automated tasks that interface with humans E- Entertain
D
What is media literacy? A. Material and digital tools used by an artist. B. The act of being critical of all media. C. The main means of mass communication regarded collectively. D. The ability to access, analyze, evaluate, create, & act using all forms of communication. E. Explores how racism, classism, sexism, homophobia, and other forms of oppression permeate media and classrooms.
D
When discussing social media, what question did Marty Baron say we must ask ourselves? A. Who is an expert? B. Who is a fraud? C. Who is pretending to be an expert? D. All of the above. E. None of the above.
D
When do you include page or paragraph numbers in an in-text citation in APA? A. Trick question. You don't. B. When you think being specific looks nice. C. When there is no author. D. When citing a direct quote. E. Always use page numbers.
D
Which is a characteristic of a public relations campaign? A. Remember to sell B. Leave messages open to interpretation C. Spin, spin, spin D. Target an audience E. Reach as many people as possible
D
Which of the following is NOT a type of public relations? A. Marketing Communication. B. Community Relations. C. Internal Relations. D. Political Relations. E. Media Relations.
D
Which of the following was NOT highlighted by John Sweeney as a proposed career in advertising? A. Copywriter, art director, producer. B. Media, media sales. C. Account management, brand management. D. Director, Casting. E. Research, Strategy.
D
In Michael Massing's article, he states that the failure to report aggressively on institutions reflects: A. The fear of discomfort by reporters. B. The power of America's moneyed class. C. The need of reporters to maintain access to their sources. D. B & C. E. All of the above.
D, E
When asked in The Harvard Gazette interview what a typical day is for him, Baron said: A. Individual work that does not require much time at the office. B. I do not sleep. C. Non-stop meetings. D. A normal 9-5 day. E. I'm pretty much on duty 24 hours a day.
E
An algorithmic personality test might be useful for: A- Choosing your brand colors B- Determining how to build a robot C- Picking a restaurant D- Deciding who to ask to be your advisor E- Determining the best way to phrase an email to someone
D?
What is one way bad actors don't try to suppress voters
Drugs
"If you can't advertise yourself, what hope do you have of advertising anything else?" Professor Kayye shared this quote from which famous advertising leader? A. Bill Bernbach B. Kim Kardashian C. Don Draper D. Leo Burnett E. David Oglivy
E
In class we found that most students got their news: A) From friends B) On the radio C) From local broadcast news D) From local print news E) Online
E
Prof. Jed Simmons said one reason that Netflix will not necessarily be the top streaming company forever is because... A. They keep raising their prices. B. They are boring. C. Their content is diminishing in quality right now. D. They keep changing and people don't like change. E. Someone else might offer a completely new way to consume media.
E
Prof. Terrence Oliver explained that what he tries to do, to help students and future visual media professionals, is tell them to: A- Focus on building their personal brand B- Worry less about their education and more about working in the field C- Do not depend on anyone but yourself D- Give up E- Focus on being proactive
E
