Meta 100-101

What's an example of a high-quality seed audience that you can use to create a lookalike audience? Choose the correct answer. People who view your ads Residents who live within the zip code of a store People who click ads A group of repeat customers

A group of repeat customers

A lookalike audience is: Choose the correct answer. An audience of people who look similar to each other. A group that shares the same characteristics with an existing audience. A group that you define in your Ads Manager account based on their previous interactions with your business. A group defined by the needs, characteristics and motivations of a specific audience.

A group that shares the same characteristics with an existing audience.

A Custom Audience is: Choose the correct answer. A group that you define in your Ads Manager account based on their previous interactions with a business. An audience with parameters you can customize to fit the needs of a business. An audience of people you can individually select to see your ad. A group defined by the needs, characteristics and motivations of a specific audience.

A group that you define in your Ads Manager account based on their previous interactions with a business.

A higher budget will usually produce: Choose the correct answer. A higher reach and more daily results. A higher reach and less daily results. A lower reach and less daily results. A lower reach and more daily results.

A higher reach and more daily results.

You'll get the most options to optimize ad placements with: Choose the correct answer. Audience reach. Feed placements. Manual placements. Advantage+ placements.

Advantage+ placements.

Estimated audience size is: Choose the correct answer. An estimation of the potential number of people your ads could reach. A metric that shows you the amount of people you can reach on Instagram. An estimate that indicates if your audience may be too broad or too specific. A metric that shows you how much you may need to increase your budget to get the results you want.

An estimation of the potential number of people your ads could reach.

What ad format allows you to show two or more images and/or videos in a single ad, each with its own headline, description, link and action button? Choose the correct answer. Video Carousel Instant Experience Image

Carousel

Which tool can you use to create a Custom Audience? Ads Manager Business Suite Event Setup Tool Business Manager

Event Set Up tool

True or false: You can spend your money more efficiently if you set a daily budget rather than a lifetime budget. Choose the correct answer. True False

False

What ad format offers the option to share photos, videos and carousels in fullscreen? Choose the correct answer. Collection Video Instant Experience Carousel

Instant Experience

Which objective should you select if your goal is to generate leads? App promotion Traffic Leads Awareness

Leads

Which is not a factor that defines a New Audience in Ads Manager? Choose the correct answer. Behaviors and interests Need Demographic Location

Need

Which metric should you use to measure your campaign's success if you select the awareness objective? Page likes Link clicks App promotion Reach

Reach

What ad format offers the option to share multiple images and videos even when mobile connectivity is limited? Choose the correct answer. Slideshow Carousel Instant Experience Video

Slideshow

What are the three different ways to share specific customer actions with the Pixel? Custom rules, standard and custom events Standard conversions, custom events and rules Standard and custom events, custom conversions Custom events and conversions, standard rules

Standard and custom events, custom conversions

Which tool connects directly to your server to provide personalized ads? Ads Manager Data source The Conversions API The Pixel

The Conversions API connects directly with your server, whereas the Pixel is a small piece of code that you can add to your website.

Which objective can businesses use if they want to find customers interested in seeking more information about their products or services at a destination outside of Meta technologies? Awareness Sales Traffic App promotion

Traffic

True or false: Experimenting with the scheduling and placement of your ads can give you better insights about how different variables affect your ad performance. Choose the correct answer. True False

True

You should consider factors such as age, income and location when you want to determine an audience for an ad campaign. True or false? Choose the correct answer. True False

True