MGMT 440 Final

The owner of a copyright may do all of the following except

deduct the intrinsic value of the rights from one's taxes.

Which of the following is not a trademark?

description

A fixed cost

does not change in response to changes in activity for a given period of time.

Attorney-hopping is the best way to keep legal fees to a minimum.

false

It often is possible to obtain more capital and a better range of skills in a sole proprietorship than in a partnership.

false

Design patents last for 20 years.

false..15 years

The first step in marketing research is to gather primary data.

false..define research purpose and objectives

Business owners normally prefer Chapter 7 bankruptcy over any other form of bankruptcy.

false..reorganization is the most common

Items that can qualify for patent protection include all of the following except

ideas

The purpose of marketing research is to

identify customers

Which of the following is not associated with entrepreneurial tactics in market research?

in-person interviews

When developing a survey, you should consider

including only questions pertaining to the study.

Which of the following is a demographic variable?

income

Specific forms of partnership include _____ and _____.

limited partnerships; limited liability partnerships

Which of the following is not one of the major sections of the Bankruptcy Act?

liquidation

Venture capitalists are experienced professionals who provide a full range of services for new ventures including

management consulting

Which of the following is not one of the eight critical factors that venture capitalists use in the evaluation of new ventures?

managerial structure

A manufacturing firm needs to establish which of the following budgets?

material purchases budget

A patent gives the holder a temporary

monopoly

Financial equity instruments, which give investors a share of the ownership, may include

preferred stock

A patent infringer can be liable for all _____ resulting from the infringement as well as for legal fees.

profits

The textbook discusses all of the following aspects that distinguish social media marketing from traditional marketing except

relevancy

Which of the following is not a method of collecting primary data?

review of government publications

Loan proceeds are not directly tied to

sales revenue.

Products or services that consumers make a special effort to find and purchase are _____ goods.

specialty

Which of the following is not a major trend that has occurred in venture capital over the last few years?

stronger small start-up investments

The determination of fair use of copyrighted material is based on

the effect of use on the potential market for the work.

Which of the following falls under Chapter 7 bankruptcy?

The debtor is relieved of obligations.

Informal risk capitalists are often referred to as business angels.

true

P2P lenders charge fees for brokering and servicing loans and collect penalties for late payments.

true

Ratio analysis can be applied from which of the following directions?

vertical and horizontal

Pricing for the product life cycle correlates with customer demand and sales volume.

True

The business plan is a critical element in a new-venture proposal.

True

The most common sources of debt financing are commercial banks.

True

Works created and copyrighted after January 1, 1978, are protected for the life of the author plus 70 years.

True

The failure of a trademark owner to file an affidavit stating it is in use is referred to as which of the following trademark invalidation reasons?

cleaning-out procedure

Which of the following is a marketing philosophy that focuses on research?

consumer-driven philosophy

Corporate venture capital can offer strategic and tactical advice, an operating budget, and credibility but started to decline in 2017, and this trend is expected to continue.

False..corporate venture capital is on the rise

Venture capitalists, surprisingly, require little information before they make an investment.

False..have to have a detailed business plan to gain a venture capitalist attention

It is usually more expensive to gather secondary data than primary data.

False..primary is more expensive

Public offering is a term used to refer to corporations taking public donations to raise capital.

False..raises capital through the sale of securities

Large ventures often use private placements as a method of raising capital.

False..small ventures use this

Venture capitalists are quick to invest.

False..takes a long time to raise venture capital

Promotion links to which of the 4Cs of marketing?

communities

Regulation D augments the regulations for reports and statements required for selling stock to private parties, friends, employees, customers, relatives, and local professionals.

false..it eases the regulations

Vertical analysis is the application of ratio analysis to the many sets of financial statements.

false..one set of statements

Skimming is setting prices at such a low level that products are sold at a loss.

false..penetration. skimming is high prices to maximize profits

Sometimes consumers associate a higher price with

higher product quality.

A trademark is a distinctive _____ that is identified with a company's product.

name

When going public with public offerings an advantage might be the

size of the company's capital amount.

SBIC stands for

small-business investment companies

Which of the following does not represent a category of angel investors?

technology angels

According to the text, which of the following could be considered a "deal killer" by a venture capitalist?

the excessive founder salaries

Capital investments or capital expenditures are expected to last beyond one year.

true

Even after marketing research is done, many entrepreneurs are unsure of how to price their products or services.

true

Marketing research involves the gathering of information about a particular market, followed by analysis of the information.

True

Shopping goods are products that consumers take time to examine carefully and compare for quality and price.

True

Which of the following influences the choice of marketing philosophy?

competitive pressure

Break-even analysis is used to tell how many units must be sold in order to break even at a particular selling price.

true

In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to communities.

false..price to customizable

When using trend line analysis, how many periods are required?

five

In handling questionable costs, the cost in question is substituted first as a _____ cost and then as a _____ cost.

fixed; variable

Which of the following pricing models is not indicative of pricing in the social media age?

growth stage model

Venture capital in the United States has been highest in which of the following?

health care

Market segmentation is

the process of identifying a specific set of characteristics that differentiate one group of consumers from the rest.

Long-term debt is used for

the purchase of property or equipment.

Mobile social media applications can be differentiated based on location-sensitivity as well as on time-sensitivity.

True

The sales-driven philosophy

focuses on personal selling and advertising to persuade customers to buy the company's output.

Babies and career are indicative of the priorities that shape the buying decisions of persons in the nest-building stage of the family life cycle.

true

Which of the following explains how death affects the duration of a corporation?

A corporation is unaffected by the death of a shareholder.

Which of the following statements regarding sole proprietorships is true?

A sole proprietorship is owned and operated by one person

Because the advantages of going public outweigh the disadvantages, it is in a corporation's best interest to go public.

False

Chapter 7, Chapter 9, and Chapter 11 are the most common forms of bankruptcy.

False

Entrepreneurs should not be concerned with establishing a clear fee structure with an attorney before any legal matters are handled.

False

Which of the following is an important question for the entrepreneur to ask when evaluating the venture capitalist?

How many deals has the firm actually made in this field?

_____ is the use of portable wireless devices to connect to the Internet.

Mobile computing

Many new ventures find that debt financing is

Necessary

Which of the following is a useful rule used to avoid pitfalls in selecting a trademark?

Never choose a trademark without first conducting a trademark search.

Which of the following is an indicator that an entrepreneur's business is failing?

Obligations are greater than assets.

Which of the following statements about the marketing skills of great entrepreneurs is true?

They have a clear vision of what they want to achieve next.

A copyright provides exclusive rights to creative individuals for the protection of their artistic productions.

True

A good idea is important, but a good management team is even more important.

True

A method of raising capital is through the private placement of securities.

True

An example of a trademark is a motto.

True

Anyone who violates an author's exclusive rights under a copyright is liable for infringement.

True

Because corporate law makes it difficult for businesses to consider employee, community, and environmental interests in their decision making, the B corporation has been introduced.

True

Crowdfunding provides entrepreneurs with access to beta-testing and market feedback.

True

If infringement can be proven in court, a monetary award may be given to the trademark holder.

True

Which of the following is not a question commonly asked by banks of entrepreneurs?

What interest rate did you have in mind?

Which of the following is one of the most important questions for entrepreneurs to ask regarding venture capitalists?

What is it like to work with their firm?

An inventory turnover ratio of 9.81 means that the average dollar volume of inventory is used up almost _____ time(s) during the fiscal year

`10

Approximately how many commercial banks are there in this country?

about 5,500

The purpose of filing for Chapter 13 bankruptcy is

adjustment

All of the following techniques are used in gathering primary data except

analysis of financial records.

Which of the following parts of the marketing plan emphasizes the factors that contribute to a firm's competitive edge?

appraisal of marketing strengths and weaknesses

Which of the following is a psychological characteristic of consumers?

aspiration

The part of a patent application that defines and limits the patented invention is known as the

claim

Which of the following is a suggestion to minimize legal costs?

Visit the lawyer during normal hours of operation.

Only a small number of informal risk capitalists are in the market today.

False..they have a huge potential investment pool

Sales forecasting is a process of projecting future sales through educated guesses.

False..through historical sales figures