MGT 302 CH 14 Quiz

A firm facing low pressures for local responsiveness and few pressures to contain costs might best pursue a(n) _______________________.

international strategy

Pressures for local responsiveness may make it difficult to ______________________________.

leverage skills and products associated with a firm's core competencies from one country to another

__________________________is the most appropriate strategy when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense.

localization strategy

Markets are dynamic, and any firm will face competition. In time, international and localization strategies tend to become less viable, and managers need to ________________________________.

orientate their companies toward either a global standardization or transnational strategy

is the most appropriate strategy when the firm simultaneously faces strong pressures for both cost reductions and local responsiveness.

transnational strategy