MGT 3180 Ch. 8

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12: What are the 3 types of B2B E-Commerce Models we discussed in class? If given a description, be able to identify what model is being utilized.

Seller-side marketplace (specialized common marketplace) which caters to a specific market "One Stop Shop", Buyer-side marketplace (request for quotation) where the buyer has something really big they want to purchase and will set up an RFQ that lists everything that they want to order and companies are invited to bid on it so they will get the best price, Third-party exchange marketplace (intermediary, fee based) which brings businesses together, probably collect some sort of commission.

7: What are some of the reasons the E-Commerce abandonment rate is 67.19?

67.19% of people leave a site without making a purchase.

8: What three 20/80 rules of marketing did we discuss in class? What implications does this have on the marketing strategy for your E-Commerce web-site?

80% of the profit is from 20% of your customers. 80% of revenue comes from 20% of the products. 20% of the marketing messages produce 80% of results.

3: Be familiar with the following type of E-Commerce: C2C, B2C, G2C, B2B and G2B. Be able to identify an example of each (except G2B--know this is for taxes, licensing, and other government services). What is the most popular form of E-commerce?

C2C Customer to consumer e-commerce involves business transactions between users, such as when consumers sell to other consumers via the internet (ebay). B2B Business to business e-commerce involves electronic transactions between businesses. B2C Business to consumer companies sell directly to consumers (Amazon). G2C Government to citizen includes tax filing and payments, completing, submitting, and downloading forms, online voter registration, and requests for records. G2B Government to business includes sales of federal assets, license applications and renewals. MOST POPULAR FORM IS B2C!!!

1: What is E-business? E-commerce? What is the major difference between them?

E-business encompasses all the activities a company performs in selling and buying products and services computers and communication technologies (online shopping). E-commerce is buying and selling goods and services over the internet.

11: What are the E-Commerce Technologies and Supporting Technologies we discussed (2 different slides)?

E-commerce technologies include Internets, Extranets, EDI (electronic data interchange), EFT (electronic funds transfer), VPN (virtual private networks). E-commerce supporting technologies include electronic payment systems like EFT's (PayPal), Web marketing, and Search Engine Optimization.

5: What are some of the advantages and disadvantage's of E-Commerce?

Some advantages of e-commerce is creating better relationships with suppliers, global access, customers and business partners, price transparency, gathering more customer information, increased customer feedback, increased number of customers, increased opportunities for collaboration. Some disadvantages of e-commerce include bandwidth capacity problems, security issues, accessibility (not everyone is connected to the web yet) and acceptance (not everybody accepts this technology). Also the digital divide effects e-commerce cause the company can only reach a certain amount of people.

4: What is the difference between strict E-Commerce and Click-and Brick E-Commerce? What business did we discuss in class as strict E-Commerce? As Click-and-Brick E-Commerce?

The difference between e-commerce and click-and-brick e-commerce is that there is no physical store in strict e-commerce. Amazon is a strict e-commerce store, as Best Buy is a click-and-brick store.

6: What are web-site inhibitors? Why can a single inhibitor prevent people from using your web-site even if everything else is perfect?

Web-site inhibitors include pop ups or other negative things that deter people from your website.

9: Know the B2C E-Commerce Life Cycle.

• Information sharing • Ordering • Payment • Fulfillment • Service and support

10: We talked about 6 types of E-Commerce Business Models. Be able to recognize the model from its description and be able to identify an example of a business that uses that model.

• Merchant- selling goods and services online (Amazon) • Brokerage- bring together a buyer and seller, collect commissions (eBay) • Advertising- online advertising • Mixed- more than one type (AOL-internet service provider also involved in advertising) • Infomediary- collects and sells consumer information • Subscription-


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