MGT 4150 Individual Assessment

Assume for the moment that your training at this business school came to an end today. If you entered the business world tomorrow or continued working in your current business, how much confidence would you have to make real world decisions in the following areas:

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In Q4: Which firm had the lowest production costs across all brands? **Note: Infer costs based on 2 factors since you can not see the competitor's actual costs: 1: # of units produced (or the demand per team) 2: The cost components in a brand (or the target segments chosen) **Check out "Marketing Research > Detailed Brand Demand Report"

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In Q4: Compared to the industry average, our gross profit margin was a (STRENGTH/WEAKNESS)?

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In Q4: Which brand created the most demand for your company?

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In Q4: Which brand created the most demand for your company? (TrailBlazer / Blaze Runner / Trail Cruiser / Trail Rider)

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In Q4: Which firm do you think had the lowest average per unit production cost?

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In Q4: Which of your brands was the least profitable for your company? (TrailBlazer / Blaze Runner / Trail Cruiser / Trail Rider)

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In Q5: Our ability to generate demand compared to the industry average will be a (STRENGTH/WEAKNESS)?

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In Q5: Our aggressiveness in hiring new sales representatives (as indicated by the total number of brick and mortar sales people in your firm in Q5 relative to the market average) will be a... (WEAKNESS/STRENGTH)

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In Q5: Our average per unit cost of production in Q5 relative to the market average will be a...(WEAKNESS/STRENGTH)

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When it comes to brands, we should develop them...?

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When it comes to investments in fixed capacity, we should... 1) Invest heavily in plant capacity in anticipation of demand? OR 2) Invest in plant capacity only after demand is proven?

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Which firm had the largest improvement in financial performance on the balanced scorecard from Q3 to Q4?

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Which firm had the largest number of stores in Q4?

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Which firm will pay the most on paid search engine marketing in Q5?

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What is considered a good price judgment? a) 80 to 84 b) 85 to 89 c) 90 to 94 d) 95 to 99

95 to 99

In order to most efficiently allocate your marketing and sales budgets, what reports should you take into consideration? a) Brand and Ad Judgments b) Sales results c) Competitive capacities d) Competitors' prices e) Employee productivity

Brand and Ad Judgements Sales results Competitors' prices

If a brand rating is less than 70, what should you do with this brand? a) Price it lower b) Advertise it more c) Compare its features to the best rated brand(s) in the targeted segment in order to make adjustments to its design d) Give it a higher priority in sales e) Discontinue the brand

Compare its features to the best rated brand(s) in the targeted segment in order to make adjustments to its design Discontinue the brand

In order to create an effective webpage content, what is most important? a) A positive cash balance b) Designing attractive brands c) Offering the best prices e) Designing powerful ads

Designing powerful ads

Which firm made the biggest shift in pricing strategy between Q3 and Q4. In other words, which firm had the greatest price change, up or down, between Q3 and Q4?

E-Spin (121 increase in average price from Q3 to Q4)

True or false? The Recreation segment is willing to pay more than the Speed segment.

False

Which firm will have the lowest average sales price across all brands in Q5?

Godspeed

"Brand Revenues minus Rebates minus Cost of Goods Sold" is the computation for ... a) Net Income b) Net Profit c) Gross Profit d) Profit per Unit

Gross Profit

A balanced scorecard (BSC) is used to measure the performance of the simulated business. Which indicators are used in the calculation of the BSC? Choose all that apply. a) Human Resource Management b) Customer Retention c) Financial Performance d) Investment in Future

Human Resource Management Financial Performance Investment in Future

In the simulation, how can overtime pay be useful for the business? a) It can increase operating capacity if demand exceeds projections. b) It can increase the job satisfaction of the workforce. c) It can reduce the number of salespeople needed in sales outlets. d) It can reduce production cost per unit for the bikes.

It can increase operating capacity if demand exceeds projections.

What is deceptive advertising? a) Disappointing customers because you are not claiming the features they were hoping for in a product b) Making advertising claims that are untrue

Making advertising claims that are untrue

How would you define "penetration pricing"? a) Offering better prices than the competition. b) Offering deep price cuts. c) Offering premium prices. d) Offering price rebates.

Offering deep price cuts.

Which decisions directly impact the promotion of your brands? a) Pricing b) Fixed capacity increase c) Advertising allocation and budget d) Demand projection e) Rebate

Pricing Advertising allocation and budget Rebate

Which firm had the highest financial performance score on the Q4 balanced scorecard?

Pure Carbon Cycles

Which firm will have the greatest fixed capacity in Q5?

Pure Carbon Cycles

Which firm had the largest increase in total advertising expenditures between Q3 and Q4?

Pure Carbon Cycles (increased major media inserts by 29)

True or false? The cumulative balanced scorecard will be computed by taking the average of each performance metric over the final four quarters of play.

True

True or false? The segment Recreation is more price sensitive than the Speed segment.

True

In Q4: Compared to the industry average, our gross profit margin was a... (WEAKNESS/STRENGTH)

WEAKNESS (our gross profit margin was $737,634 and the industry average was $779,812)

Can you revise the brand(s) you designed last quarter? (Yes or No)

Yes