MGT 429 - Exam 1

E-business involves commercial transactions involving an exchange of value across organizational boundaries.

False

HTML is Internet protocol used to transfer Web Pages.

False

Research has shown that consumers are increasingly resistant to using mobile devices to gather information while shopping in retail environments.

False

Some entrepreneurs may simply invest personal funds from savings, personal lines of credit, or a house mortgage since these sources of "bootstrap funding" are typically enough.

False

The early prediction that e-commerce would lead to the end of intermediaries has proven true.

False

The start-up management team should be selected primarily for market-specific expertise

False

Transmission Control Protocol is the protocol that provides the Internet addressing scheme.

False

_____ is a unique virtual laboratory for exploring future Internets at scale, to promote innovations in network science and technologies

Geni

The _____ helps define the overall structure of the Internet

IAB

Which of the following organizations coordinates the Internet's systems of unique identifiers, such as IP addresses and top-level domain systems?

ICANN

The ___ is a consortium of corporations, government agencies, and nonprofit organizations that monitors internet policies and practices.

Internet Society (ISOC)

Which of the following describes the basic Web policy of large firms during the Invention period?

Maintain a basic, static Web site

Which of the following is generally the largest component of a budget for developing a Web presence

Marketing

Which source of e-commerce revenues has grown from nearly zero prior to 2007 to over $38 billion in 2013?

Mobile retail purchases

The process of slicing digital messages into parcels, sending them along different communication paths as they become available, and reassembling them at the destination point is called:

Packet switching

Which of the following is not a community provider

Priceline

An example of a company using the content provider model is:

Rhapsody.com

Which of the following protocols is used to send mail to a server?

SMTP

Which of the following is used to process certificates and private/public key information?

SSL

Which of the following is not a major business trend in e-commerce in 2013-2014

Small businesses and entrepreneurs are hampered by the rising cost of market entry caused by increased presence of industry giants.

All of the following are characteristics of HTML5 except:

Support for digital rights management

______ are the types of information systems capabilities needed to meet business objectives.

System funtionalities

Which of the following is the core communications protocol for the Internet?

TCP/IP

Which of the following is not one of the basic technological foundations of the Internet?

Tracert

"native" app is one designed to specifically operate using a mobile device's hardware and operating system.

True

A major objective of Web 2.0 is to enhance creativity, information sharing, and collaboration.

True

A scope strategy is strategy to compete in all markets around the globe rather than merely in local, regional, or national markets.

True

A value proposition defines how a company's product or service fulfills the needs of a customer

True

Commoditization occurs when there are no differences among products or services and the only basis for choosing a particular product or service is price.

True

In the subscription revenue model, a Web site that offers users content or services charges a fee for access to some or all of its offerings.

True

Selecting a domain name is an important marketing and branding consideration for a business because it will be the business's online address and create an identity for the business.

True

The nternet of Things entails connecting household devices to the Internet to communicate to users and with one another.

True

The terms revenue model and financial model can be used interchangeably.

True

Viral blogging is viral marketing done by bloggers

True

Which of the following is not considered a portal?

WSJ.com

The major technologies used with wireless local area networks are:

Wi-Fi and Bluetooth

Which of the following is a high-speed, medium range, broadband wireless metropolitan area network?

WiMAX

A system design has two main components

a logical design and a physical design.

The Internet Layer of TCP/IP is responsible for which of the following?

addressing, packaging, and routing messages

Which element of the business model examines who else occupies the firm's intended market space?

competitive environment

The process of adding, revising, and removing content, from a Web site to keep content fresh, accurate, compelling, and credible describes

content management

eBay uses all of the following business models except:

content provider

What are the two most important management challenges in building a successful e-commerce presence?

developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives.

Which of the following basic system funtionalities is used to display goods on a Web site?

digital catalog

Over the past decade, the number of exchanges has:

diminished sharply

Grainger.com is an example of which of the following business models?

e-distributor

____ create and sell access to digital electronic markets.

e-procurement firms

All of the following are examples of business-to-business business models except:

e-tailers

The business model of e -distributors is quite similar to that of

e-tailers

Which of the following is not a primary activity in a firm value chain?

finance/acounting

A strategy designed to compete within a narrow market or product segment is called a ______ strategy

focus

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

global reach

When creating a new business, the first step is to

identify a consumer or business need that is not presently being met.

Exostar is an example of a

industry conosortium

Siri is a type of

intelligent personal assistant

Which of the following is not a variation of the e-tailer business model?

market creator

A business document that specifically details how you plan on selling your product and find new customers is called a

market strategy

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

mobile e-commerce

Which of the following is a Web application that enables Internet users to communicate with each other asynchronously.

online forum

One of the predictions for the future of e-commerce is that:

overall revenues from e-commerce will grow at an annualized rate of about 14% a year through 2017

Which of the following statements is not true

overall transaction costs have dropped dramatically

A ______ is an audio presentation stored on an audio file and posted to the Web for users to download

podcast

The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is an example of which of the following?

richness

What is the primary revenue model for an e-distributor?

sales

One of the competitive advantages of a B2B service provider is that it can spread the cost of an expensive software system over many users, achieving efficiencies referred to as:

scale economies

Which of the following is a characteristic of the Consolidation phase of E-commerce?

shift to a business-driven approach

In order from beginning to end, the major steps in the SDLC are;

systems analysis/planning; systems design; building the system; testing; and implementation.

In a SWOT analysis, you describe all of the following except:

the business's technology

All of the following are major business trends in e-commerce in 2013-2014 except for:

the eclipse of search engine marketing by the mobile advertising platform

E-commerce can be defined as:

the use of the internet, the Web, and mobile apps to transact business.

A perfect market is one in which:

there are no competitive advantages or asymmetries because all firms have equal access to all the factors to production

The basic value proposition of community providers is:

they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests.

An e-commerce Web site that processes orders requires, at minimum, a ____ system architecture

two-tier

The addresses used by browsers to identify the location of content on the Web are called:

uniform resource locators (URL)

A ______ coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

value web

Which of the following is a characteristic of the Reinvention phase of e-commerce?

widespread adoption of consumer mobile devices