MIS 301 Final

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.

BI

________ systems are important because customers are ________ powerful than ever; these systems put the intimacy back into customer service

CRM; more

_______ is NOT an important technology in analytical CRM systems.

Campaign management

Amazon's recommender system is an example of _____

Cross-selling

Examples of _______ include sensitivity, what-if, and goal-seeking analyses.

DSS

The ________ component of SCM is the most metric-intensive part of the supply chain in which organizations measure quality levels, production output, and worker productivity.

Make

The pull model is also called ________ which means the production process begins with a ________.

Make-to-order; customer order

The optimal result of the organization's CRM efforts is to ________ the number of high-value repeat customers while ________ customer churn.

Maximize; Minimizing

If you analyze a data cube, this is an example of using

OLAP

The _________ identifies the firm's overall mission, the goals that follow from that mission, and the broad steps required to reach these goals.

Organization strategic plan

______ analysis examines the change in an output given the change in a particular input while keeping all other inputs constant.

Sensitivity

The entire business analytics process starts with

a business problem

The primary purpose of the systems _________ stage is to gather information about the existing system to determine the requirements for an enhanced system or a new system.

analysis

_________ determines the point at which the cumulative dollar value of the benefits from a project equals the investment made in the project.

breakeven analysis

Your cable company sells you package deal with internet, phone, and TV. This is an example of _________

bundling

A ________ system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up.

contact management

If a company wants to write some computer code, it would choose to ________.

customize a pre-written application

If you want to know what items customers typically buy together so that you can place them next to each other on the shelf, you would be using

data mining

__________ can perform two basic operations: 1) identifying previously unknown patters and 2) predicting trends and behaviors.

data mining

The ________ component of SCM is often referred to as logistics.

deliver

__________ analytics answers the question "what has happened".

descriptive

____ analysis attempts to calculate the value of the inputs necessary to achieve a desired level of output.

goal-seeking

The push model is also called ________ which means the production process begins with a ________.

make-to-stock; forecast

Your company decides to implement the manufacturing module of SAP before implementing payroll. This is an example of _________ conversion.

phased

______ analytics require _______ analytics

prescriptive; predictive

SaaS is a method of delivering _________ in which a vendor hosts the applications and provides them as a service to customers over a network, typically the internet.

software

Sourcing and procurement from external suppliers are ________ activities.

upstream

If a company doesn't want to write any computer code, it would choose to ________.

use a pre-written application

________ are employees from all functional areas and levels of the organization who interact with the system, either directly or indirectly.

users

______ analysis attempts to predict the impact of changes in the assumptions (input data) on the proposed solution.

what-if