MIS 304 Exam 2

A query is used to ________. A. Ask a question of, and retrieve data from a database B. Organize and sort the data in a database C. Prevent illegal or illogical entries from entering the database

A. Ask a question of, and retrieve data from a database

____________ reflects the percentage of users for whom a particular page is the only page visited on the website. A. Bounce rate B. Exit rate C. Click-through rate D. Conversion rate

A. Bounce rate

__________ are those companies that operate in the traditional, physical markets and do not conduct business electronically in cyberspace. A. Brick-and-mortars B. Click-only's C. Both A and B D. Dot-coms

A. Brick-and-mortars

______ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people. A. Crowdsourcing B. Nearshoring C. Insourcing

A. Crowdsourcing

The ability to sell products directly to the end customers, without the need for distributors or retailers, is called __________. A. Disintermediation B. Disintegration C. Reintegration D. Reintermediation

A. Disintermediation

_________ systems are designed to handle multiple concurrent transactions from customers. A. Online transaction processing B. Product allocation C. Yield optimization management

A. Online transaction processing

_______________ communication is when people are all meeting at the same time or in real time. A. Synchronous B. Asynchronous C. Instantaneous D. None of the above

A. Synchronous

Which of the following is an example of synchronous communication? A. Videoconferencing B. Online reviews C. Email D. All of the above E. None of the above

A. Videoconferencing

Web usage mining entails analyzing ___________________. A. clickstream data B. page content C. associations among sets of items D. unstructured data

A. clickstream data

In order to swiftly respond to a highly competitive and rapidly changing environment, organizations utilize a ___________________. A. continuous planning process B. structured decision-making process C. structured decision support process D. continuous decision-making process

A. continuous planning process

Market share analysis is typically used by the function of an organization. A. marketing B. accounting C. production D. management science

A. marketing

Tagging is adding _____________ to content such as maps, pictures, or web pages. A. metadata B. comments C. blogs D. knowledge

A. metadata

Webcasts are also known as ________. A. podcasts B. blogcasts C. radiocasts D. weblogs

A. podcasts

Big Data is characterized by all of the following except ______________. A. verifiability B. velocity C. variety D. volume

A. verifiability

Why do people give up their passwords in the Kimmel video? A. Know the person well and trust them B. Confidence of the person asking questions C. Two-factor authentication D. All of the above C. C only

B. Confidence of the person asking questions

A system such as WordPress, is an example of which of the following: A. Collective intelligence B. Content management C. Application sharing

B. Content management

In the example above, the course table was not normalized. How do you know? A. Instructor information should be in the course table. B. Course name is duplicated C. Course ID is the primary key

B. Course name is duplicated

Nestle's Digital Acceleration Team (DAT) was created to: A. Explore new products B. Monitor online consumer sentiment C. Develop new viral advertisements D. Resend to security breaches E. All of the above

B. Monitor online consumer sentiment

In the context of business intelligence, "slicing and dicing' refers to analysis using: A. OLTP (online transaction processing) B. OLAP (online analytical processing) C. Data mining D. Primary Key

B. OLAP (online analytical processing)

Trying to "outsmart" a search engine to improve a page's ranking is known as ____________. A. rank enhancement B. SEO C. search engine hacking D. Google fooling

B. SEO

Why is Blendtec successful in their marketing videos? A. The videos are serious and focus on drama rather than humor. B. The videos are shocking. C. Focus on big surprises and do not make sequels.

B. The videos are shocking.

Social Engineering exploits: A. Weaknesses in technology B. Weaknesses in humans C. None of the above

B. Weaknesses in humans

In an RDBMS, an entity is represented as a(n) ____________. A. attribute B. table C. row D. association

B. table

________ is the process of creating an online diary made up of chronological entries. A. Wikiing B. Tagging C. Blogging D. None of the above

C. Blogging

The Network Effect refers to the notion that the value of a network: A. Decreases with the number of users in the network B. Is only applicable on social networks like Facebook, Twitter, and LinkedIn C. Increases with the number of users in the network

C. Increases with the number of users in the network

______ agents keep track of key information such as inventory levels, notifying the users when conditions change. A. User B. Buyer C. Monitoring and sensing D. Data mining

C. Monitoring and sensing

To create an excel dashboard with dynamic filtering capability, you will likely use: A. TRIM() B. RIGHT C. Slicers D. Analytics E. None of the above

C. Slicers

Security and performance of a Website fall under which fo the following categories? A. Functional convenience B. Disintermediation capacity C. Structural firmness D. Representational Delight E. Cost compliance

C. Structural firmness

To determine the likelihood of new customers to default on a loan, a manager in a bank would typically use . A. association discovery B. sequence discovery C. classification D. clustering

C. classification

The process of adding metadata such as latitude and longitude to pictures, videos, or other content is called _________. A. adding geodata B. location tagging C. geotagging D. tagging

C. geotagging

Collective intelligence is based on the notion that distributed groups of people with a divergent range of information and expertise will be able to outperform the capabilities of ________________. A. crowds B. customers C. individual experts D. virtual teams

C. individual experts

A(n) _________ report provides a summary of critical metrics on a recurring schedule. A. scheduled B. exception C. key indicator D. drill-down

C. key indicator

Microblogging is used primarily for ______________. A. creating an online text diary B. providing location information C. short status updates D. customer support functions

C. short status updates

Virtual Teams can benefit from: A. Video conferencing B. Synchronous communication C. Asynchronous communication D. All of the Above E. A and B only

D. All of the Above

A Consumer's online needs are represented as a trade-off between: A. Functional convenience B. Structural firmness C. Representational Delight D. All of the above

D. All of the above

What is true about knowledge management? A. As baby boomers retire at an increasing rate, knowledge management is helping organizations capture their knowledge. B. A knowledge management system is not a single technology but a collection of technology-based tools. C. Finding the right technology to manage knowledge assets is much easier than identifying what knowledge is needed, why it is needed, and who has this knowledge. D. All of the above are true.

D. All of the above are true.

Business models based on catering to niche markets in addition to (or instead of) purely selling mainstream products are said to center on the _________. A. Far ends B. Long ends C. Niches D. Long tails

D. Long tails

A column (or set of columns) that can always uniquely identify a row in a table is called? A. Foreign Key B. Tuple C. Social Security Number D. Primary Key E. None of the above

D. Primary Key

___________ is using the network effect to increase brand awareness. A. Brand marketing B. Shared marketing C. Social marketing D. Viral marketing

D. Viral marketing

EC is the exchange of among firms, between firms and their customers, and between customers, supported by communication technologies and, in particular, the Internet. A. goods B. services C. money D. all of the above

D. all of the above

In order to minimize fraud, e-tailers look for anomalies in ___________. A. e-mail addresses provided B. shipping and billing addresses C. transaction patterns D. all of the above

D. all of the above

Successful enterprise-oriented social media initiatives consider ____________. A. organizational culture B. organizational hierarchies C. technological inertia D. all of the above

D. all of the above

A wiki _______________. A. allows users to add content B. allows users to revert edits C. allows anyone to read content D. allows all of the above

D. allows all of the above

Which of the following is an example of attribute data commonly used in GIS applications? A. structured data B. longitude C. trade area D. annual sales

D. annual sales

According to the Internet Tax Freedom Act, e-tailers ______________________. A. have to collect sales tax from all customers regardless of their location B. have to collect sales tax based on the place of the customer's residence C. have to collect sales tax based on the prevalent tax rate at the e-tailer's headquarters D. have to collect sales tax only from customers residing in a state where the business has a substantial presence

D. have to collect sales tax only from customers residing in a state where the business has a substantial presence

Offering the customer different (independent) touchpoints, such as a retail store and a catalogue is referred to as ______________. A. mixed-channel retailing B. cross-channel retailing C. omni-channel retailing D. multichannel retailing

D. multichannel retailing

How does amazon use databases on their websites? A. Welcome the user B. Provide product recommendations C. Populate review data D. Advertising E. All of the above

E. All of the above

An "Instance" of a person matches a _______ whereas a "collection" of people matches a ________. A. Column; field B. Row; field C. Table; key D. Column; table E. Row; table

E. Row; table

True or False? It is impossible for a database to consist of only a single file or table.

False

True or False? The effects of Viral Marketing are always positive?

False

True or False? Web 2.0 is functionally the same as Web 1.0. The 2.0 just means there are bug fixes.

False

True or False? A column is a collection of related attributes about a single instance of an entity.

False (that would be a record)

True or False? Bestbuy is an example of a "brick-and-motar" only business.

False (they are "click-and-motar")

Consider the online consumer's hierarchy of needs. What do the lines look like of each type?

Structural Firmness: High Left - Low Right Functional Convenience: Straight Line Representational Delight: Low Left - High Right

True or False? Walmart is an example of a "Click and Mortar" business.

True