MIS-5311 Practice Final Exam

Touch point

A ________ is an interaction with a customer.

supply chain execution

A company having difficulty with timely delivery of parts to its manufacturing plants should implement a ________ system.

Push-based

A supply chain driven by forecasts or best guesses of consumer demand follows a(n) ________ model.

6

According to small world theory, you are only ________ links away from any other person on earth.

Just-in-time production

All of the following are examples of supply chain inefficiencies except:

FALSE

Apple Music is an example of the market creator business model.

C2C e-commerce

Craigslist is an example of:

Downstream portion of the supply chain

Distribution and delivery of products to retailers is part of the:

TRUE

E-commerce refers to the use of the Internet and the web to transact business.

FALSE

Enterprise systems are built around a small number of predefined business processes.

improving forecasts of consumer behavior.

Enterprise systems improve management decision making in all the following ways except:

Lead management

Major CRM software products include which of the following capabilities to support the sales process?

Price discrimination

Selling the same goods to different targeted groups at different prices is called:

JDA Software

Which of the following is not a major CRM application software vendor?

Nike's employees

Which of the following is not a major entity in Nike's supply chain?

Enterprise software is expressly built to allow companies to support their existing business practices.

Which of the following is not true about enterprise systems?

Customers

Which of the following is the last entity in the downstream portion of a supply chain?

Analytical CRM

Which of the following tools is used to analyze customer buying patterns?

Enhanced customer intimacy

CRM systems help businesses achieve which of the following business objectives?

marketing.

CRM systems typically provide software and online tools for sales, customer service, and:

reducing the cost of raw materials.

Coca-Cola implemented enterprise software from SAP that enabled it to achieve all of the following except:

FALSE

Contemporary supply chain management systems are driven by a push-based model in which production master schedules are based on forecasts of demand for products.

TRUE

Cost transparency refers to the ability of consumers to discover what merchants actually pay for products.

assigning and managing customer service requests.

Customer service modules in CRM systems provide tools for:

Network costs decline

In digital markets:

TRUE

In some industries, total supply chain costs can approach 75 percent of a company's operating budget.

Intermediate products

In the supply chain, components or parts are referred to as:

returns management.

Major CRM products typically have all of the following service capabilities except:

Provide a digital environment where buyers and sellers can establish prices for products.

Market creators:

Calculating CLTV

Operational CRM applications include tools for all of the following except:

Disintermediation

Removing the business process layers in a distribution channel is called:

TRUE

Streaming is a publishing method for music and video files that flows a continuous stream of content to a user's device without being stored locally on the device.

TRUE

Supply chain planning systems enable the firm to model its existing supply chain.

Customizing less than 5 percent of the enterprise system processes

To achieve the maximum benefit of a new ERP system, Tasty Baking implemented an enterprise system by:

Save users money and time by processing transactions normally handled in person, by phone, or by mail online.

Transaction brokers:

Netflix

Which of the following companies uses the subscription revenue model?

bullwhip

A distortion of information about the demand for a product as it passes from one entity to the next across the supply chain is called the ________ effect.

Marketspace

A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):

supply chain.

A network of organizations and business processes for procuring raw materials, transforming these materials into intermediate and finished products, and distributing the finished products to customers is called a(n):

Pull-based

A supply chain driven by actual customer orders is called a ________ model.

TRUE

Before the Internet, supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

Higher costs of distribution

Compared to digital goods, traditional goods have:

A lower marginal cost of production on a per unit basis.

Compared to traditional goods, digital goods have:

Just-in-time

In a ________ strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line.

Free/freemium

In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.

Supply chain execution system

The WMS that Haworth Incorporated uses is an example of which of the following?

Upstream portion of the supply chain

The ________ includes a company's suppliers, the suppliers' suppliers, and the processes for managing relationships with them?

Reducing information uncertainty

The bullwhip effect can be countered by:

FALSE

The bullwhip effect leads to declining inventory costs across the entire supply chain.

increased inventory levels.

The business value of an effective supply chain management system includes all of the following except:

Make what we sell, not sell what we make.

The difference between push- and pull-based models is summarized by which of the following slogans?

TRUE

The emerging Internet-driven supply chain provides multidirectional communication among firms, networks of firms, and e-marketplaces.

Churn rate

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

Cycle

The total time it takes to complete a business process, from start to finish, is called its ________ time.

Market entry costs

The universal standards of the Internet and e-commerce lower which of the following?

FALSE

To reap the maximum benefits from enterprise software, companies should customize it to conform to their existing business processes.

B2C e-commerce

Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?

SFA

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.

Collaborative shopping

An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:

Lower search costs

Compared to traditional markets, digital markets have:

best practices.

Enterprise software is built around thousands of predefined business processes that reflect:

TRUE

Firms in the supply chain develop safety stocks in order to reduce the cost of inventory.

FALSE

In a push-based model, transactions to produce and deliver only what customers have ordered move up the supply chain from retailers to distributors to manufacturers and eventually to suppliers.

TRUE

Inefficiencies in a supply chain are caused by inaccurate or untimely information.

TRUE

Information asymmetry exists when there is more information about one product than there is about a similar product.

Total amount and quantity of information available to all market participants.

Information density refers to the:

TRUE

Managing a global supply chain is more complex than managing a domestic supply chain.

tools for assessing its selling partners' performance.

Marketing modules in CRM systems provide tools for all of the following except:

calculating CLTV.

Operational CRM applications include tools for all of the following except:

FALSE

Organizations can rewrite enterprise system software to support their existing business processes.

Behavioral targeting

Pepsico using Super Bowl viewers to build an online video is an example of:

TRUE

Procter & Gamble (P&G) experienced a growth in its Pampers diapers inventory due to the bullwhip effect.

Managing customer service requests

SFA modules in CRM systems provide tools for all of the following except:

Third-party logistics provider

Schneider National is an example of which of the following?

cross-selling.

Selling a customer with a checking account a home improvement loan is an example of:

generating demand forecasts for products.

Supply chain execution systems provide all of the following functions except:

25

Supply chain inefficiencies waste as much as ________ percent of a company's operating costs?

track the physical status of goods.

Supply chain planning systems perform all of the following functions except:

Planning; execution

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

FALSE

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

revise its sales processes.

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

Long tail marketing

Using the Internet to find potential customers inexpensively for products that have low demand is an example of:

FALSE

Using the number of unique visitors a website produces as a measure of marketing success is a carryover from the world of television.

Pull-based

Walmart's continuous replenishment system is an example of a(n) ________ model.

Lower costs

What is the primary benefit to consumers of disintermediation?

1995

When did e-commerce begin?

Analytical CRM

Which of the following applications provides analysis of customer data?

eBay receives a small fee from a seller if a seller is successful in selling an item.

Which of the following best illustrates the transaction fee revenue model?

Information density

Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?

Richness

Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?

Configuration tables

Which of the following enables a company to tailor a particular aspect of enterprise software to the way a company does business?

Supply chain planning system

Which of the following enables a firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product?

Supply chain execution system

Which of the following manages the flow of products through distribution centers and warehouses to ensure that products are delivered to the right locations in the most efficient manner?

ERP systems

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

Intranet

Which of the following would not be considered a contact point?

Demand planning

Which supply chain planning function determines how much product is needed to satisfy all customer demands?

Map the company's business processes to the software's business processes.

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

ERM

________ software modules deal with setting employee objectives, performance, and compensation.

PRM

________ software modules seek to enhance collaboration between a company and its selling partners.