MIS CH 4 e-commerce
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Which of the following are pricing models (or a set of models) for online advertising (select all correct answers)? ( ) pay-per-click ( ) cost per mille impressions ( ) click fraud ( ) performance-based pricing
(X) pay-per-click (X) cost per mille impressions ( ) click fraud (X) performance-based pricing
Search engine optimization is ineffective.
False
An advertiser that has an ad in a Google sponsored listings should expect to pay Google.
True
One drawback of pay-per-click models is the possibility of abuse by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.
True