MIS Chapter 10
When did e-commerce begin?
1995
What percent of online retailers now have m-commerce websites?
55 percent
Which of the following best describes the digital social graph?
A collection of millions of personal social graphs
As described in the opening case, what is YouTube's revenue model?
Advertising
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads
Which of the following types of e-commerce involves businesses selling goods and services directly to individuals via the Internet?
B2C e-commerce
Craigslist is an example of:
C2C e-commerce
Which of the following Internet business models involves a merchant creating an online digital environment that enables people with like interests to share information?
Community provider
As described in the opening case, what is the primary business model employed by Youtube
Content provider
Amazon.com is known primarily for its use of which of the following business models?
E-tailer
Which of the following statements about exchanges is not true?
Exchanges are the most successful form of B2B commerce.
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free, but shows sponsored content in users' News Feeds.
Geoadvertising sends ads to users based on their:
GPS locations.
Which of the following is the largest mobile advertising market?
Which of the following dimensions of e-commerce technology has the potential to raise the quality of information?
Information density
All of the following are examples of "on demand" companies except:
Which of the following dimensions of e-commerce technology involves engaging consumers in a dialogue that dynamically adjusts the experience to the individual?
Interactivity
What standards are referred to when discussing universal standards as a unique feature of e-commerce?
Internet technology standards
What is the primary benefit to consumers of disintermediation?
Lower costs
Which of the following companies uses the subscription revenue model?
Netflix
Which of the following is not an example of location-based services?
Netflix
What is the difference between personalization and customization, as applied to e-commerce technologies?
Personalization refers to adjusting marketing messages for a consumer; customization refers to adjusting a product or service based on a user's preferences.
Which of the following dimensions of e-commerce technology involves the integration of video, audio, and text marketing messages into a single marketing message and consumer experience?
Richness
Which of the following statements about Net marketplaces is not true?
Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.
What event marked the beginning of e-commerce?
The first paid advertisements placed on a website
Which of the following statements about EDI is not true?
Today, EDI is used for document automation
Which of the following is an example of a private industrial network?
VW Group Supply
Information ________ exists when one party in a transaction has more information that is important for the transaction than the other party.
asymmetry
An environment where consumers can share their shopping experiences with one another by viewing products, chatting, or texting about brands, products, and services is an example of:
collaborative shopping
Which of the following is not one of four types of presence to be considered when building an e-commerce presence?
corporate
Ikea asked for the help of its customers in designing new furniture. This is an example of:
crowdsourcing
Removing the business process layers in a distribution channel is called:
disintermediation
Changing the prices of products based on the level of demand characteristics of the customer is called ________ pricing.
dynamic
Which of the following best illustrates the transaction fee revenue model?
eBay receives a small fee from a seller if a seller is successful in selling an item.
In the ________ revenue models, a firm offers some services for free but charges a subscription fee for premium services.
free/freemium
A new social mobile app you are developing allows users to find friends who are logged in and within a 10-mile radius. This would be categorized as a ________ service.
geoinformation
Compared to traditional goods, digital goods have:
greater pricing flexbility
Compared to digital markets, traditional markets have:
higher transaction costs
As described in the chapter case, Uber uses the ________ revenue model.
market creator
A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n):
marketspace
In digital markets:
menu costs decline
Content providers use ________ systems to process large amounts of very small monetary transactions cost-effectively.
micropayment
________ involves placing ads in social network newsfeeds or within traditional editorial content, such as a newspaper article.
native advertising
Facebook's Like button is an example of which of the following?
network notification
Selling the same goods to different targeted groups at different prices is called:
price discrimination
A secure website that links a large firm to its suppliers and other key business partners is called a(n):
private industrial network
The process of sourcing goods and materials, negotiating with suppliers, paying for goods, and making delivery arrangements is called:
procurement
Procurement involves all of the following except:
production scheduling
Market creators:
provide a digital environment where buyers and sellers can establish prices for products.
Transaction brokers:
save users money and time by processing online sales transactions.
The effort required to locate a suitable product is called:
search costs
Which of the following marketing formats is sales-oriented, rather than branding-oriented or a mix?
search engine
Which of the following is an example of a direct good in the automobile industry?
sheet steel
Compared to digital goods, traditional goods have:
similar marketing costs
Exposing an individual to ads that are chosen based on the choices of their friends is an example of:
social marketing
In planning a robust e-commerce presence, you will want to consider the blog platform as part of your ________ presence.
social media
Information density refers to the
total amount and quantity of information available to all market participants.
All of the following are unique features of e-commerce technology, except:
transparency
Which of the following is a milestone for the Phase 1: Planning phase of developing an e-commerce presence?
web mission statement
Which of the following is a milestone for the website development phase of building an e-commerce presence?
website plan
