MIS Chapter 9

Enterprise systems are built around a small number of predefined business processes. True False

False

The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers. True False

False

Managing a global supply chain is more complex than managing a domestic supply chain. True False

True

Organizations can rewrite enterprise system software to support their existing business processes. True False

True

Stand-alone enterprise systems are becoming a thing of the past. True False

True

The emerging Internet-driven supply chain provides multidirectional communication among firms, networks of firms, and e-marketplaces. True False

True

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes? A) ERP systems B) CRM software C) Supply chain management systems D) Process management software E) Groupware

A) ERP systems

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes? A) Social CRM B) Analytical CRM C) PRM module D) Operational CRM E) ERM module

A) Social CRM

Selling a customer with a checking account a home improvement loan is an example of: A) cross-selling. B) direct marketing. C) sales force automation. D) cross-channel promotions. E) operational CRM.

A) cross-selling.

Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications? A) Ad hoc analysis B) Employee relationship management C) Interactive dashboards D) What-if scenario analysis E) AI machine learning

B) Employee relationship management

________ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services. A) Marketing B) SFA C) Customer D) SOA E) Complex

B) SFA

From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software? A) Minimize the environmental impact of its products B) Eliminate manual processes C) Develop a new business model D) Improve sales forecast accuracy E) Create an end-to-end supply chain planning process

C) Develop a new business model

In a ________ strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line. A) safety-stock B) frictionless C) just-in-time D) streamlined E) bullwhip

C) just-in-time

A ________ is an interaction with a customer. A) sales point B) point of presence C) touch point D) point of service E) client channel

C) touch point

Schneider National is an example of which of the following? A) Contract manufacturer B) Tier 1 supplier C) Distributor D) Third-party logistics provider E) Tier 2 supplier

D) Third-party logistics provider

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except: A) revise its sales processes. B) revise its supply chain processes. C) use more accurate demand forecasting. D) add safety stock. E) revise its marketing processes.

D) add safety stock.

Which of the following is not a major CRM application software vendor? A) SAP B) Salesforce.com C) Oracle D) Microsoft E) JDA Software

E) JDA Software

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take? A) Map the software's business processes to the company's business processes. B) Rewrite the software to support the way the company's business processes work. C) Map the company's business processes to the software's business processes. D) Select the business processes you wish to automate. E) Select the functions of the system you wish to use.

E) Select the functions of the system you wish to use.

A supply chain driven by actual customer orders is called a ________ model. A) market-driven B) build-to-stock C) supply-based D) replenishment-driven E) pull-based

E) pull-based

Marketing modules in CRM systems provide tools for all of the following except: A) capturing prospect and customer data. B) identifying opportunities for cross-selling. C) identifying profitable and unprofitable customers. D) qualifying leads. E) tools for assessing its selling partners' performance.

E) tools for assessing its selling partners' performance.