MIS Chapter 9
3. According to Panorama Consulting Solutions, the average cost of an ERP project is approximately ________.
2.8 million dollars
1.________ in enterprise applications provides features for managers to obtain meaningful information from massive amounts of data.
Business intelligence
22. ________ help businesses become more flexible and productive by integrating groups of processes so they focus on efficient management of resources and customer service such as sales, marketing, and accounting.
Enterprise resource planning (ERP) systems
12. Analytical CRM includes applications that ________.
analyze customer data for improving business performance
15. Enterprise applications have drawbacks mainly because they ________.
are very expensive to purchase and implement
20. When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________.
bullwhip effect
23. Customer relationship management primarily includes ________.
capturing and integrating customer data
13. Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.
customer lifetime value
11. SAP is the best-selling ________.
enterprise software
16. In an enterprise system, the integrated software modules that focus on customer credit are related to ________.
finance and accounting
25. If a supply chain includes organizations from the United States and China, it is considered a(n) ________.
global supply chain
10. In an enterprise system, the integrated software modules that focus on labor costs and job skills are related to ________.
human resources
14. In an enterprise system, the integrated software modules that focus on production capacity are related to ________.
manufacturing and production
21. Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.
marketing
24. More advanced CRM applications include ________ and ________.
partner relationship management (PRM); employee relationship management (ERM)
5. Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships.
sales
4. In an enterprise system, the integrated software modules that focus on return requests are related to ________.
sales and marketing
9. Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
service
18. Incorporating applications that allow customers to chat with one another about company products is an example of ________.
social CRM
17. A ________ is a network of organizations for obtaining raw materials.
supply chain
7. The ________ portion of the supply chain includes organizations that supply materials.
upstream
8. An example of ________ includes someone taking out a loan and then being sold a checking account as well.
cross-selling
19. A supply chain management system using a(n) ________ model bases production schedules on actual customer orders.
pull-based
2. If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a ________ production model.
pull-based
6. A supply chain management system using a(n) ________ model bases production schedules on forecasts.
push-based