MIS EXAM 2
*Potential pitfalls of social media and the enterprise include ________.
"online product reviews, microblogging, and bad vibes going viral"
Which of the following features is a critical success factor for internal social media tools?
A corporate culture of knowledge sharing, trust, and honest feedback
The type of data mining that is used to identify items that are frequently purchased together is called __________ discovery.
Association
*Which of the following statements is true about electronic commerce?
Business-to-business electronic commerce is by far the largest form of electronic commerce in terms of revenues.
The phenomenon of __________ enables companies to use everyday people as a cheap labor force.
Crowdsourcing
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing?
Customers find it more comfortable to shop and easier to return unwanted items.
Which of the following statements about data marts is NOT true?
Data marts are considerably more expensive to develop than data warehouses.
*"The phenomenon of cutting out the ""middleman"" and reaching customers more directly and efficiently is known as ________."
Disintermediation
Buying and selling on the web has disrupted many industries due to __________, the elimination of the need for a middleman.
Disintermediation
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase?
Excitement to order the product
Which of the following is NOT a critical factor in a successful viral marketing campaign?
Make it difficult to find the ad on the web.
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce?
More widely available buyers and sellers
The __________ database management system is capable of handling large volumes of unstructured data.
NoSQL
Which of the following is NOT a key purpose of business analytics?
Provide a detailed picture of the current state of a business.
Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product?
QR codes
Which of the following is a limitation of relational database management systems (RDBMS)?
RDBMS are not easily scalable in response to demand variations.
Which of the following is a characteristic of social commerce?
Receiving product recommendations based on the buying habits of similar shoppers
Which of the following is NOT a common purpose of a geographic information system?
Replicate an expert's judgment.
A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance.
Structural firmness
*"Data mining algorithms search for patterns, trends, or rules that are hidden in the data."
TRUE
A key challenge of knowledge management systems is to identify and manage __________ knowledge assets and make them available to organization members.
Tacit
The notion that people will not adopt a new technology unless they see real, tangible benefits is called __________.
Technological inertia
Which of the following statements gives the best description of the purpose of collaboration management tools?
These tools are used to facilitate virtual or co-located meetings and manage group activities
Which of the following statements best describes collaboration?
Three people from different departments work together on a sales presentation.
*Which of the following statements is true about collaboration?
Two or more people working together to achieve a common goal.
*Which of the following is an example of synchronous communication?
Videoconferencing
The purpose of an OLAP cube is to __________.
allow data to be analyzed by multiple dimensions
*Which of the following explains Web analytics?
analyzing Web surfers' behavior in order to improve Web site performance
By monitoring the __________, website owners can learn which pages receive single views and do not cause visitors to stay at the site.
bounce rate
*A new company decides to sell mattresses in a traditional market in California. They do not offer their products online and operate physical stores only. This is an example of:
brick-and-mortar
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called __________ companies.
bricks-and-clicks
To stay ahead of the competition, organizations have turned to __________, using information systems to gather and analyze data and information from internal and external sources in order to make better business decisions.
business intelligence
The form of e-commerce that is the largest in terms of sales dollar volume is __________ e-commerce.
business-to-business
When consumers purchase goods from a business, the transaction is termed __________ e-commerce.
business-to-consumer
Organizations are using an automated system called __________ to initiate conversations with customers.
chatbots
*"A major benefit of social software is the ability to harness the ""wisdom of crowds"" that is also referred to as ________."
collective intelligence
The purpose of online analytical processing (OLAP) is to provide __________.
complex, multidimensional data analyses
A dangerous aspect of organizational social media applications that allow close collaboration by increasing data sharing is __________.
concern about security
When a person purchases an item from another person via eBay, we have a(n) __________ transaction.
consumer-to-consumer
Today, organizations require a(n) __________ to monitor and analyze data and business processes, adjust business processes, and update organizational plans.
continuous planning process
An example of a type of unstructured data is __________.
customer comments posted on a social media site
*A ________ is a data warehouse that is limited in scope.
data mart
__________ algorithms search for hidden patterns in large volumes of data to develop predictive models.
data mining
The purpose of a(n) __________ is to store and distribute valuable data from an organization's internal information systems and external sources for analysis and querying.
data warehouse
A(n) __________ is a software application with which you create, store, organize, and retrieve data from a single database or several databases.
database management system
*A(n) ________ system is a special purpose information system designed to provide assistance to organizational decision making related to a particular recurring problem.
decision support
__________ typically provide(s) push reporting, exception reporting, and pull reporting.
digital dashboards
*"The technological solution that allows publishers to control their digital media to discourage, limit, or prevent illegal copying and distribution is known as ________ management."
digital rights
The purpose of a __________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser.
digital watermark
A widely used tool for asynchronous group communication is the __________.
discussion forum
According to the text, the picturephone was first shown by __________ in the 1960s.
disney
*________ help in analyzing why a key indicator is not at an appropriate level or why an exception occurred.
drill-down reports
The exchange of goods, services, and money between firms and customers, supported by the internet, is termed __________.
electronic commerce
By creating an employee portal based on a company intranet, organizations can provide many human resource capabilities to their employees via __________.
employee self-service
A(n) __________ is something you collect data about.
entity
In order to improve their websites, companies should track the __________, which is the percentage of visitors who leave the website after viewing that page.
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in __________ e-commerce.
government-to-business
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate?
group buying
If your data needs exceed traditional RDBMSs and requires NoSQL, __________ is considered a popular option.
hadoop
Social media offers businesses all the following advantages EXCEPT __________.
increasing the difficulty of expanding their market share
A popular synchronous Web 2.0 application that enables multiple participants to communicate is __________.
instant messaging
One of the challenges for smaller businesses in using collaborative social media tools is __________.
limited network effects because of failure to achieve critical mass
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the __________.
long tails
Using a decision support system to determine market share is a(n) __________ function.
marketing
A(n) __________ is a new application or website that uses data from one or more service providers to create a unique application.
mashup
A business model enabled by web technologies is that of __________, in which firms tailor products and services to a customer's particular needs on a large scale.
mass customization
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as __________.
misspellings in business addresses
Successful Web 2.0 applications rely on the __________, the notion that the value of the application increases as the number of users increases.
network effect
A key consideration related to business intelligence (BI) is that it focuses on __________ data to aid in decision making.
past
In the __________ pricing model, the firm running the advertisement pays only when a web surfer actually clicks on the advertisement.
pay-per-click
Based on the concept of collective intelligence, __________ is the creation of goods or services by self-organizing communities.
peer production
*"In addition to being used for communication and collaboration, organizational intranets are widely used for enabling employee self-service for administering benefits, managing retirement plans, or other human resources-based applications through employee ________."
portals
The purpose of a key indicator report is to __________.
provide a summary of critical information on a regular schedule
A key function of RDMBS is the __________, which enables users to retrieve data from the database to answer questions.
query
A(n) __________ is also known as an entity instance.
record
*A query is used to ________.
retrieve data from a database
With the __________ web, search engines will be able to give richer and more accurate responses to search requests.
semantic
An intelligent agent that searches for the best price for a particular product on your behalf is termed a __________.
shopping bot
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of __________.
showrooming
The main innovation attributed to Web 2.0 is accredited to __________.
social media
A service provided on a mobile device that provides the ability to see another person's location is called the __________ location-based service.
tracking
The act of __________ involves manually adding metadata to documents and other types of media to help in social cataloging.
uploading
A business that creates advertisements in a way that entices viewers to share the message with their friends through email or social networks is engaging in __________.
viral marketing
Businesses that sell goods electronically in cyberspace with no physical store locations are known as __________ companies.
virtual
Traditional task forces are more strategically being replaced with __________.
virtual teams
__________ is/are the distribution of digital media for on-demand playback on digital media players.
webcasts
Which of the following is an example of a cloud-based messaging tool?
A __________ is a website that allows people to post, add, edit, comment, and access information, including a database that keeps a history of all prior versions and changes.
wiki
An advantage of the click-only e-commerce strategy is __________.
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided Your answer is correct.
A common feature of a decision support system (DSS) is to perform __________ to examine alternative problem solutions.
what-if analysis
