Mis Practice Final
functional exchanges
needed servies such as temporary help or extra office space are traded on an as needed basis
brick-and-mortar organizations
organizations in which the product, the process, and the delivery agent are all physical
Degree of digitalization
the extent to which the commerce has been transformed from physical to digital
Prolonged school and restaurant closures resulted in a sudden decrease in demand for dairy products which disrupted the dairy food supply chain true false
true
As a board member you recommend hiring a new CEO to address the scandals that have been reported in the wall street journal this is a ______ decision a)midstructured B)semistructured C)structured D)unstructured
unstructured
Electronic business
•A much broader concept than e-commerce •Servicing customers, collaborating with business partners, and performing electronic transactions within an organization
Global positioning systems (GPS)
•A wireless system that utilizes satellites to enable users to determine their position anywhere on Earth. •Supported by 24 MEO Satellites •Uses of GPS •Navigating, Mapping, Surveying, 911 location •Three additional GPS Systems •GLONASS, Russia 2005 •Galileo, European Union 2015 •Beidou, China 2020
Types of E-Commerce
•Business-to-consumer (B2C):the sellers are organizations and the buyers are individuals •Business-to-business (B2B):both the sellers and the buyers are business organizations •Consumer-to-consumer (C2C):individuals to other individuals •Business-to-employee (B2E):uses EC internally to provide info and service to its employees •E-Government •Mobile commerce (M-commerce)-all through wireless •Social commerce •Conversational commerce
CRM
•Customer Relationship Management (CRM) •Lifetime value •Customer churn •CRM Strategy versus CRM Systems •Low-end CRM Systems versus High-end CRM Systems
Interorganizational Information systems
•Enable the partners to perform the following: •Reduce the costs of routine business transactions •Improve the quality of the information flow by reducing or eliminating errors •Compress the cycle time involved in fulfilling business transactions •Eliminate paper processing and its associated inefficiencies and costs •Make the transfer and processing of information easier for users
Typical IS operational plan includes
•Mission Statement •IS environment •Objectives of the IS Function •Constraints of the IS Function •The application portfolio •Resource allocation and project management
Low Earth Orbit (LEO)
•Orbit: 400 - 700 miles •Number of Satellites: Many •Use: Telephone, Internet •Characteristics: •Satellites move rapidly relative to point on Earth •Large number needed for global coverage •Requires only low-power transmitters •Negligible transmission delay •Least expensive to build and launch •Shortest orbital life (as low as 5 years)
Middle Earth Orbit (MEO)
•Orbit: 6,434 miles •Number of Satellites: 10-12 •Use: Global Positioning Systems (GPS) •Characteristics: •Satellites move relative to point on Earth •Moderate number needed for global coverage •Requires medium-powered transmitters •Negligible transmission delay •Less expensive to build and launch •Moderate orbital life (6-12 years)
Three major advantages for users of wireless devices
•Small enough to easily carry or wear. •Sufficient computing power to perform productive tasks. •Communicate wirelessly with the Internet & other devices.
Electronic Commerce`
•The process of buying, selling, transferring, or exchanging products, services, or information via computer networks, including the Internet.
operational CRM system
•Two Major Components •Customer-facing applications •Customer touching applications •Operational CRM Systems provide the following benefits: •Efficient, personalized marketing, sales, and service •A 360-degree view of each customer •The ability of sales and service employees to access a complete history of customer interaction with the organization, regardless of the touch point.
Disadvantage to wireless devices
•Workers can capture and transmit sensitive proprietary information
WTM: Satellite
-Advantages: High bandwidth & Large coverage area -Disadvantages: Expensive, Requires unobstructed line of sight, Signals experience propagation delay, & Requires the use of encryption for security.
WTM: Microwave
-Advantages: High bandwidth & Relatively Inexpensive -Disadvantages: Requires an unobstructed line of sight & Susceptible to environmental interference
Geostationary Earth Orbit (GEO)
22,300 miles above earth Stationary relative to a point on Earth Transmission delay (.25 seconds) Longest orbital life (many years) Few Needed for Global Coverage Used for Television Signals Most Expensive to Build and Launch longest orbitallife
LinkedIn's main market segment is _______ a)high skill jobs b)low paying jobs c)low skill jobs d)upper level executives
A
You are a musician. You only sell your songs on iTunes. This is an example of a _________ business. a) brick-and-mortar b) brick-and-click c) clicks-and-mortar d) virtual
A
_____ is the ability for all organizations in a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks. a) Supply chain visibility b) Horizontal integration c) Vertical integration d) Supply chain intelligence e) Supply chain integration
A
_________ is a communication standard that enables business partners to exchange routine documents electronically. a) EDI b) ERP c) JIT d) VMI
A
which of the following systems acquisition methods requires staff to systematically go through every step in the development process and has a lower probability of missing important user requirements a)systems development life cycle b)prototyping C)end user development D)external acquisition E)object oriented development
A
Social media companies produce and consume huge amounts of data from the personal devices of users. These firms are however not able to develop a) social graphs B) predict user behavior C) micro-targeted audience d)build new economies
A) D
GEO advantages/disadvantages
Advantages •Provides Internet services to remote areas of Earth Disadvantages •Propagation delay •Disrupted by environmental conditions
WTM radio
Advantages: High bandwidth. Signals pass through walls. Inexpensive and easy to install. Disadvantages: Creates electrical interference problems. Susceptible to snooping unless encrypted.
•Analytical CRM systems analyze customer data for a variety of purposes
Analytical CRM: provide business intelligence by analyzing customer behavior and perceptions providing information concerning customer requests and transactions, as well as customer responses to the organization's marketing, sales, and service initiatives. These systems also create statistical models of customer behavior and the value of customer relationships over time, as well as forecasts about acquiring, retaining, and losing customers. Analytical CRM Systems Analyze Customer Data for: Designing and executing targeted marketing campaigns Increasing customer acquisition, cross-selling, and upselling Providing input into decisions relating to products and services (e.g., pricing and product development) Providing financial forecasting and customer profitability analysis
Corona Virus pandemic has turned the business models of many businesses, particularly restaurants. Many had to scramble to create web sites and online ordering so that food orders could be taken online and delivered to customers at their doorstep. This is an example of a ___________ business A) Brick-and-mortar B) Clicks-and-mortar C) Pure online play D) Virtual
B
Data marts and data warehouses are ______; this means they _____ be updated by users a)non volatile;can b)non volatile; cannot C)Volatile; Can D)volatile: cannot
B
Packing, assembly, or manufacturing are ________ activities. a) downstream b) internal c) upstream d) irrelevant
B
The ________ creates links between two tables. a) alien b) foreign c) primary d) secondary
B
With ________, transactions are conducted efficiently because buyers and sellers all meet in one place. a) bartering online b) electronic exchanges c) group purchasing d) product customization
B
_____ analytics examines recent and historical data to detect patterns and predict future outcomes and trends a)descriptive b)predictive c)prescriptive d)useful
B
____creates statistical models of customer behavior and the value of the customer relationships over time a)crm B)analytical CRM C)operational CRM d)collaborative CRM e)transactional CRM
B
Short-Range Wireless Networks
Bluetooth Ultra-Wideband Near-Field Communications
When Wal-Mart sells a package of diapers, the company captures data on that sale at its point-of-sale terminal and transmits that data to the company that makes the diapers. When it is necessary, the diaper company restocks the diapers in that Wal-Mart store. This process is called: a) supply chain management b) demand chain management c) vendor-managed inventory d) enterprise resource planning inventory e) just-in-time inventory
C
_____ is a system in which any object, natural or manmade, has a unique identity and is able to send and receive information over a network without human interaction a)a mobile portal b)a wireless network c)an IoT d)UWB
C
_____ is a system in which any object, natural or manmade, has a unique identity and is able to send the receive information over a network without human interaction a)a mobile portal B)a wireless network C)an IoT D)UWB
C
the ____key is an identifier field that uniquely identifies a record a)alien B)foreign C)primary D)secondary
C
______is the customers potential revenue stream over a number of years a)customer Churn b)customer life cycle c)lifetime value d)market capitalization
C) lifetime value
•Customer Relationship Management (CRM) •Customer Touch Points •Data Consolidation
Customer Touch Points: the numerous and diverse interactions organizations have with their customers including traditional customer touch points such as telephone contact, direct mailings, and actual physical interactions with customers during their visits to a store and the additional touch points that occur through organizational CRM systems such as e-mail, Web sites, and communications via smartphones. Data Consolidation: the organization's CRM systems must manage customer data effectively with modern interconnected systems built around a data warehouse to make all customer-related data available to every unit of the business. 360° Data View Customer: complete data set on each customer that allows a company can enhance its relationship with its customers and ultimately make more productive and profitable decisions. ----------------- •Data consolidation and the 360° view of the customer enable the organization's functional areas to readily share information about customers which leads to collaborative CRM. Collaborative CRM Systems: provide effective and efficient interactive communication in all aspects of marketing, sales, and customer support with the customer throughout the entire organization.
•Customer Interaction Centers (CIC) •Call center •Outbound telesales •Inbound teleservice
Customer-Facing Applications: allow an organization's sales, field service, and customer interaction center representatives interact directly with customers through customer service and support, sales force automation, marketing, and campaign management. -------------- Customer Service and Support: systems that automate service requests, complaints, product returns, and requests for information. Customer Interaction Centers (CIC): where organizational representatives use multiple channels such as the Web, telephone, fax, and face-to-face interactions to communicate with customers. Call Center: a centralized office set up to receive and transmit a large volume of requests by telephone. Oubound Telesales: the CIC generates a call list for the sales team, whose members contact sales prospects. Inbound Teleservice: customers communicate directly with the CIC to initiate a sales order, inquire about products and services before placing an order, and obtain information about a transaction they have already made. Information Help Desk: assists customers with their questions concerning products or services, and it also processes customer complaints. Live Chat: allows customers to connect to a company representative and conduct an instant messaging session enabling the participants to share documents and photos.
•Customer Service and Support •Salesforce Automation (SFA) •Marketing •Campaign Management
Customer-Facing Applications: allow an organization's sales, field service, and customer interaction center representatives interact directly with customers through customer service and support, sales force automation, marketing, and campaign management. Salesforce Automation (SFA): the component of an operational CRM system that automatically records all of the components in a sales transaction process. Marketing: CRM Marketing applications use data mining to sift through volumes of customer data Campaign Management: applications that help organizations plan campaigns that send the right messages to the right people through the right channels (e.g., avoid targeting people who have opted out of receiving marketing communications).
•Search and Comparison Capabilities •Technical and Other Information and Services •Customized Products and Services •Personalized web pages •FAQs •E-mail and Automated Response •Loyalty Programs
Customer-Touching Applications: (or electronic CRM e-CRM) customer self-help applications/technologies. ----------------- Search and Comparison Capabilities: search and comparison capabilities offered to customers by online stores, online malls, and independent comparison Web sites. Technical and Other Information and Services: personalized experiences offered by organizations to induce customers to make purchases or to remain loyal (e.g., allowing customers to download product manuals; providing detailed technical information, maintenance information, and replacement parts to customers). Customized Products and Services: offering customers the ability to custimize products, view account balances, check shipping status of an order, etc. Mass Customization: a process in which customers can configure their own products (e.g., customized computer systems from Dell). Personalized Web Pages: organizations permit their customers to create personalized Web pages used to record purchases and preferences, as well as problems and requests. Frequently Asked Questions (FAQs): a simple tool for answering repetitive customer queries and when customers find the information they need by using FAQs the need to communicate with an actual person is eliminated. E-mail and Automated Response: the most popular tool for customer service, inexpensive, fast, and companies use e-mail not only to answer customer inquiries but also to disseminate information, send alerts and product information, and conduct correspondence on any topic. Loyalty Programs: programs that recognize customers who repeatedly use a vendor's products or services.
A ______system lists potential customers or customers who have purchased related products;that is, products similar to those that the salesperson in trying to sell to the customer a)contact management b)product knowledge C)sales forecasting D)sales lead tracking
D
A data ________ is a repository of historical data that are organized by subject to support decision makers in the organization. a) mart b) shop c) store d) warehouse
D
As senior VP of Marketing at AgSync Ince you decisions rely on data from a)external datasources b)internal corporate data bases c)personal data sources d)all of these e)none of these
D
Data visualization is primarily used during A) Data preparation B) Prescriptive analytics C) Predictive analytics D) Descriptive analytics E) None of the above
D
The Corona virus pandemic resulted in supply chain disruptions. These disruptions affected A) Upstream (suppliers) B) Downstream (users) C) Internal (manufacturers) D) All of the above
D
Verification/testing of the proposed solution and picking na option occur in the ____ phase of decision making a)choice b)deisign c)intelligence d)implementation
D
_____ marketing is word of mouth advertising a)conversational b)filter c)native d)viral
D
mobile commerce can not be conducted over a)bluetooth network b)wifi network c)satellite network d)sneakernet
D
•360-degree view •Collaborative CRM
Data Consolidation: the organization's CRM systems must manage customer data effectively with modern interconnected systems built around a data warehouse to make all customer-related data available to every unit of the business. 360° Data View Customer: complete data set on each customer that allows a company can enhance its relationship with its customers and ultimately make more productive and profitable decisions.
Data visualization requires a)compiling the required data b)cleaning the data c)building a story narrative d)choosing appropriate visuals e) all of these
E
_____ is the practice of marketing additional related products to customers based on a previous purchase a)bundling B)upselling C)reselling D)additional selling E)cross selling
E
which of the following is not a customer touch point a)telephone contact b)email c)websites d)customer visits store E)all are touch points
E
•Electronic Data Interchange (EDI) •Extranets •Portals and Exchanges
Electronic Data Interchange (EDI): a communication standard that enables business partners to exchange routine documents, such as purchasing orders, electronically. EDI formats these documents according to agreed-upon standards (e.g., data formats). It then transmits messages over the Internet using a converter, called translator. Extranets: link business partners over the Internet by providing them access to certain areas of each other's corporate intranets Industry Extranet: a network used for mission-critical business transactions by leading international organizations in aerospace, automotive, chemical, electronics, financial services, healthcare, logistics, manufacturing, transportation, and related industries. EDI Benefits: •Minimizes data entry errors •Length of the message can be shorter •Messages are secured •Reduces cycle time •Increases productivity •Enhances customer service •Minimizes paper usage and storage • EDI Disadvantages: •Business processes sometimes must be restructured to fit EDI requirements •Many EDI standards in use today
•Virtual Private Network (VPN) •A Company and Its Dealers, Customers, or Suppliers •An Industry's Extranet •Joint Ventures and Other Business Partnerships
Extranets: link business partners over the Internet by providing them access to certain areas of each other's corporate intranets A Company and Its Dealers, Customers, or Suppliers: This type of extranet centers on a single company. Industry Extranet: a network used for mission-critical business transactions by leading international organizations in aerospace, automotive, chemical, electronics, financial services, healthcare, logistics, manufacturing, transportation, and related industries. Joint Ventures and Other Business Partnerships: In this type of extranet, business partners use the extranet as a vehicle for communication and collaboration
data redundancy is a desired feature because it improves consistency and integrity of the data in corporate databases t f
False
•Plan •Source •Make •Deliver •Return
Five Basic Components of SCM: Plan: Planning is the strategic component of SCM that involves developing a set of metrics (measurable deliverables) to monitor the organization's supply chain to ensure that it is efficient and it delivers high quality and value to customers for the lowest cost. Source: organizations choose suppliers to deliver the goods and services they need to create their product or service. Make: the manufacturing component in which managers schedule the activities necessary for production, testing, packaging, and preparation for delivery. This is the most metric-intensive part of the supply chain, where organizations measure quality levels, production output, and worker productivity. Deliver: (or logistics) is where organizations coordinate the receipt of customer orders, develop a network of warehouses, select carriers to transport their products to their customers, and create an invoicing system to receive payments. Return: a responsive and flexible network for receiving defective, returned, or excess products back from their customers, as well as for supporting customers who have problems with delivered products.
•Five Basic Components of SCM •The Push Model versus the Pull Model •Problems along the Supply Chain •Solutions to Supply Chain Problems
Five Basic Components of SCM: Plan, Source, Make, Deliver, Return Supply Chain Management Systems: a type of interorganizational information system (IOS) in which information flows among two or more organizations. Push Model: In this model, also known as make-to-stock, the production process begins with a forecast, which is simply an educated guess as to customer demand. Pull Model: In this model, also known as make-to-stock, the production process begins with a forecast, which is simply an educated guess as to customer demand.
Three basic types of telecommunications satellites
Geostationary Earth Orbit (GEO) Middle Earth Orbit (MEO) Low Earth Orbit (LEO)
IT Strategic Plan •Must meet three main objectives •IT Steering Committee
IT Strategic Plan: a set of long-range goals that describe the IT infrastructure and identify the major IT initiatives needed to achieve the organization's goals. Three Objectives of an IT Strategic Plan: Must be aligned with the organization's strategic plan. Alignment is critical because the organization's information systems must support the organization's strategies. Provide for an IT architecture that seamlessly networks users, applications, and databases. Efficiently allocate IS development resources among competing projects so that the projects can be completed on time and within budget and still have the required functionality.
conversational marketing
Market Research: today members of social media voluntarily provide demographics that help identify and target potential customers. Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are. -- Conversational Marketing: feedback from customers provided to companies through social computing tools (e.g., blogs, wikis, online forums, and social networking sites.
•Cross selling •Up selling •Bundling
Marketing: CRM Marketing applications use data mining to sift through volumes of customer data Data Mining: develops a purchasing profile or snapshot of a consumer's buying habits that may lead to additional sales through cross-selling, upselling, and bundling. Cross-Selling: the marketing of additional related products to customers based on a previous purchase. Upselling: a strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumer's initial product or service selection. Bundling: is a form of cross-selling in which a business sells a group of products or services together at a lower price than their combined individual prices.
major types of wireless media channels (wireless transmission Media)
Microwave, satellite, radio
•On-demand CRM systems •Mobile CRM Systems •Open-Source CRM Systems •Social CRM Systems •Real-Time CRM
On-Demand CRM Systems: systems hosted by an external vendor in the vendor's data center which spares the organization the costs associated with purchasing the system, maintenance, and employees need to know only how to access and utilize it. Also known as utility computing or soft ware-as-a-service (SaaS). Mobile CRM Systems: an interactive system that enables an organization to conduct communications related to sales, marketing, and customer service activities through a mobile medium for the purpose of building and maintaining relationships with its customers. Open-Source CRM Systems: the source code for open-source software is available at no cost. Social CRM: the use of social media technology and services to enable organizations to engage their customers in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent manner. Real-time CRM: organizations are able to respond to customer product searches, requests, complaints, comments, ratings, reviews, and recommendations in near real-time, 24/7/365.
•Operational CRM Systems •Customer-Facing Applications •Customer-Touching Applications
Operational CRM: systems that support front-office business processes. Front-Office Processes: those processes that directly interact with customers (i.e., sales, marketing, and service). Customer-Facing Applications: allow an organization's sales, field service, and customer interaction center representatives interact directly with customers through customer service and support, sales force automation, marketing, and campaign management. Customer-Touching Applications: (or electronic CRM e-CRM) customer self-help applications/technologies. ----------------- Two Major Components of Operational CRM: •Customer-Facing Applications •Customer-Touching Applications
•Organizational Strategic Plan •IT Architecture •IT Strategic Plan
Organization Strategic Plan: identifies the firm's overall mission, the goals that follow from that mission, and the broad steps required to reach these goals. IT Strategic Plan: a set of long-range goals that describe the IT infrastructure and identify the major IT initiatives needed to achieve the organization's goals. IT Steering Committee: comprised of a group of managers and staff who represent the various organizational units, is created to establish IT priorities and to ensure that the MIS function is meeting the organization's needs. IS Operational Plan: consists of a clear set of projects that the IS department and the functional area managers will execute in support of the IT strategic plan.
•Ratings, Reviews, and Recommendations •Group Shopping •Shopping Communities and Clubs •Social Marketplaces and Direct Sales
Ratings, Reviews, and Recommendations: are usually available in social shopping and generally come from, (a) Customer ratings and reviews integrated into the vendor's Web page (b) Expert ratings and reviews from an independent authority (c) Sponsored reviews: paid-for reviews (d) Conversational marketing: individuals converse via e-mail, blog, live chat, discussion groups, and tweets. Group Shopping: Web sites such as Groupon and LivingSocial offer major discounts or special deals during a short time frame. Shopping Communities and Clubs: host sales for their members that last just a few days and usually feature luxury brands and heavily discounted prices. These clubs tend to be exclusive and help sell luxury items without watering down the brands' images. Social Marketplaces and Direct Sales: act as online intermediaries that harness the power of social networks for introducing, buying, and selling products and services. A social marketplace helps members market their own creations.
mobile computing
Refers to a real-time connection between a mobile device and other computing environments, such as the Internet or an Intranet.
•Contact management system •Sales lead tracking system •Sales forecasting system •Product knowledge system •Configurators
Sales Force Automation (SFA): the component of an operational CRM system that automatically records all of the components in a sales transaction process. Contact Management System: tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow-up which eliminates duplicated contacts and redundancy, which in turn reduces the risk of irritating customers. Sales Lead Tracking System: lists potential customers or customers who have purchased related products; that is, products similar to those that the salesperson is trying to sell to the customer. Sales Forecasting System: a mathematical technique for estimating future sales. Product Knowledge System: a comprehensive source of information regarding products and services. Configurator: an online product-building feature that enables customers to model the product to meet their specific needs.
•Social Advertising •Viral Marketing
Social Advertising: refers to the advertising formats that make use of the social context of the user viewing the ad. It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes. Viral marketing: word-of-mouth advertising—lends itself especially well to social networking.
social commerce
Social Commerce: the delivery of electronic commerce activities and transactions through social computing. Social commerce also supports social interactions and user contributions, allowing customers to participate actively in the marketing and selling of products and services in online marketplaces and communities.
•The Structure of Supply Chains •The Components of Supply Chains
Supply Chain: the flow of materials, information, money, and services from raw material suppliers, through factories and warehouses, to the end customers. Supply Chain Visibility: the ability of all organizations within a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks. Inventory Velocity: the speed at which a company can deliver products and services after receiving the materials required to make them
•Upstream •Internal •Downstream
The Supply Chain Involves Three Segments: Upstream: where sourcing or procurement from external suppliers occurs. Internal: where packaging, assembly, or manufacturing takes place. Downstream: where distribution takes place, frequently by external distributors. ------------------- Tiers of Suppliers: a supplier may have one or more subsuppliers, a subsupplier may have its own subsupplier(s), and so on. For an automobile manufacturer, for example, Tier 3 suppliers produce basic products such as glass, plastic, and rubber; Tier 2 suppliers use these inputs to make windshields, tires, and plastic moldings; and Tier 1 suppliers produce integrated components such as dashboards and seat assemblies. ------------------- 1.Material Flows: the physical products, raw materials, supplies, and so forth that flow along the chain. Material flows also include the reverse flows. •Reverse Flows (or reverse logistics): returned products that are damaged, unwanted, or in need of recycling. 2.Information Flows: data related to demand, shipments, orders, returns, and schedules, as well as changes in any of these data. 3.Financial Flows: involve money transfers, payments, credit card information and authorization, payment schedules, e-payments, and credit-related data. -------------------
E business is a broader concept than e-commerce t f
True
If farm productivity is determed by CV% the largest farms fared better in 2012 than in 2017
True
The video on corona virus epidemic in china illustrating the governments use of big data technology show the dark side of big data.
True
accessplus is an example of intranet ebusiness t f
True
s dashboard makes it easy to place multiple pivot tables and charts on one sheet, thus giving a quick overview of the information
True
•Using Inventories to Solve Supply Chain Problems •Just-in-time (JIT) inventory system •Information Sharing •Vendor-managed inventory (VMI)
Vertical Integration: a business strategy in which a company purchases its upstream suppliers to ensure that its essential supplies are available as soon as the company needs them. Just-In-Time (JIT) Inventory: a strategy to minimize inventories deliver the precise number of parts, called work-in-process inventory, to be assembled into a finished product at precisely the right time. Information Sharing: facilitated by electronic data interchange and extranets, it helps to improve demand forecasts. Vendor-Managed Inventory (VMI): occurs when the supplier, rather than the retailer, manages the entire inventory process for a particular product or group of products.
•Wikis •Social Networking Web Sites •Social Graph •Social Capital •Enterprise Social Networks •Mashups
Wiki: a Web site made up entirely of user generated content (Example: Wikipedia.com). Social Network: a social structure composed of individuals, groups, or organizations linked by values, visions, ideas, financial exchange, friendship, kinship, conflict, or trade. Social Networking: refers to activities performed using social software tools (e.g., blogging) or social networking features (e.g., media sharing). -- Social Graph: the map of a single member of a social network comprised of all relevant links or connections among the greater social network. -- Social Capital: refers to the number of connections an individual person has within and between social networks. Social Networking Web Sites: web sites that allow participants to create their own profile page for free allowing them to post blog entries, pictures, video, music and/or share ideas. Enterprise Social Networks: business-oriented social networks (public or private) designed to support networking and community building, social collaboration, social publishing, Social intelligence and social analytics. Mashups: a Web site that takes different content from a number of other Web sites and mixes them together to create a new kind of content.
Medium-Range Wireless Networks
Wireless Fidelity (Wi-Fi) Wireless Local Area Networks (WLAN) Wi-Fi Direct MiFi Super Wi-Fi Wireless Mesh Networks
You want to make sure your entire organization is using a single data warehouse instead of using a data mart for every department. This is an example of a) the development of infrastructure to support enterprise-wide analytics. b) the development of one or a few related analytics applications. c) support for maintaining organizational strategy. d) support for organizational transformation.
a
Internet of Things (IoT)
a scenario in which objects, animals, and people are provided with unique identifiers and the ability to automatically transfer data over a network without requiring human-to-human or human-to-computer interaction Examples of IoT Use: Coke machines A heart monitor implant A farm animal with a biochip transmitter An automobile tire pressure Capabilities of IoT: •Reducing waste, loss, and cost •Identifying the need for repair, replacement, or recall •Tracking expiration data on perishable items
Place the stages of the systems development life cycle in order:
a) Investigation - analysis - design - programming/testing - implementation - operation/maintenance
virtual (or pure play) organizations
all dimensions of the organization are digital and they engage in pure electronic commerce only.
the smallest changes in productivity are seen in farms a)at the largest size b)at the smallest size c)both in the largest and the smallest sizes d)no changes at any size
both in large and small
clicks-and-mortar organizations
both online and in-store buyer experience; combines the best features of both
You use your smartphone to look up how much money you have in your bank account this is an example of ________ commerce a)electronic b)local C)mobile D)social
c
___ Systems support the front-office business processes which directly interact with customers a) CRM B)Collaborative CRM C)Operational CRM D)Analytical CRM E)transactional CRM
c)operational CRM
•Social Advertising •Market Research •Conducting Market Research Using Social Networks
cial Advertising: refers to the advertising formats that make use of the social context of the user viewing the ad. It is the first form of advertising to leverage forms of social influence such as peer pressure and friend recommendations and likes. Market Research: today members of social media voluntarily provide demographics that help identify and target potential customers. Due to the open nature of social networking, merchants can easily find customers, see what they do online, and learn who their friends are. Conversational Marketing: feedback from customers provided to companies through social computing tools (e.g., blogs, wikis, online forums, and social networking sites. Conducting Market Research Using Social Networking: Customer sentiment expressed on Facebook, Twitter, LinkedIn and similar sites represent an incredibly valuable source of information for companies allowing them to analyze the data, conduct better advertising campaigns, improve their product design and their service offerings.
horiontal exchanges
connect buyers and sellers across many industries
vertical exchanges
connect buyers and sellers in a given industry
mobile commerce
electronic commerce transactions that are conducted with a mobile device
Edge computing is when data collected on-site are transmitted to the cloud for processing. True False
false
Pivot table requires data that are numerical
false