MISY 5350 Midterm: Quiz Bank
It is estimated that by 2024, B2B e-commerce will generate ________ in revenues.
$9.8 trillion
In 2019, there were more than ________ Internet hosts worldwide.
1 billion
The Text identifies which of the following years as the year e-commerce began?
1995
A template test is a form of which type of testing?
A/B testing
Stickiness is an important attribute for which of the following revenue models?
Advertising revenue model
What is the largest sector of the online travel services market in terms of revenue?
Airline reservations
Which of the following is not considered a portal?
Amazon
Which of the following uses a subscription revenue model for books?
Amazon Kindle unlimited
All of the following statements about Amazon are true except:
Amazon purchased Jet.com, one of its discount competitors, to give it a more robust network for delivering goods.
Which of the following is an example of e-business?
Amazon's inventory control system
The Early years of e-commerce were driven by all of the following factors except:
An emphasis on exploiting traditional distribution channels
All of the following are examples of Web 2.0 sites and applications except:
Auction sites
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Blue Fly
Which of the following is not a community provider?
Blue Nile
Which of the following is an unfair competitive advantage?
Brand name
Virtual merchants face potentially large costs for all of the following except:
Building and maintaining physical stores.
All of the following may lead to a competitive advantage except: A. Superior product B. Lower price product C. Fewer product D. Global product
C. Fewer product
Following technologies is aimed at reducing e-mail address spoofing and phishing?
DMARC
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
Enable individual customization of the product by consumers.
Which of the following is a characteristic of the Reinvention phase of e-commerce?
Expansion of e-commerce to include services as well as goods
Which of the following is a leading platform for social e-commerce?
Which of the following is not an example of an on-demand service company?
All of the following were visions of e-commerce expressed during the early years of e-commerce except:
Fast Follower Advantage
Which of the following is not a basic type of cloud computing service?
FiOS
Another name for revenue model?
Finance model
Which of the following is not a primary activity in a firm value chain?
Finance/accounting
Which of the following involves a company giving away a certain level of product or service without charge, but then charging a fee for premium levels of the product or service?
Freemium strategy
Organizations that typically provide an array of services to startup companies along with a small amount of funding are referred to as:
Incubators
Which of the following refers to any disparity in relevant market information among parties in a transaction?
Information asymmetry
Which of the following is not a unique feature of e-commerce technology?
Informational asymmetry
Which of the following is an important societal issue related to e-commerce?
Intellectual property
Which of the following is not a characteristic of a perfect competitive market?
It is highly regulated.
Which of the following is not a key element of an elevator pitch?
Legal Structure
________ is defined by a company using its competitive advantage to gain in surrounding markets.
Leverage
Which of the following describes the basic web policy of large firms during the Invention period?
Maintain a basic, static website depicting the firm's brand
Which of the following is NOT a variation of the e-tailer business model?
Market creator
Which of the following is a physical place you visit in order to transact?
Marketplace
The cost incurred by merchants to change product prices (i.e., the costs of reentering prices into computer systems) is referred to as:
Menu costs
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
Mobile e-commerce
The concept of a "sprint" is related to which of the following development methodologies?
Scrum
________ and ________ are typically the most easily identifiable aspects of a company's business model.
Value proposition; revenue model
A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
Value web
Which type of investor typically becomes interested in a startup company after it has begun generating revenue?
Venture Capital Investors
What was the original killer app?
the Web
Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?
the Web
Above all, e-commerce is a ________ phenomenon.
Technology driven
B2B e-commerce websites:
Tend to serve horizontal markets.
________ was the first truly large-scale digitally enabled transaction system in the B2C arena.
The French Minitel
Which of the following is not true regarding e-commerce today?
The Market Middle Man Disappeared
Which of the following statements about the Web is not true?
The Web is the technology upon which the Internet is based.
Next generation firewalls provide all of the following except:
The ability to automatically update applications on a client computer with security patches.
Which of the following factors is not a significant influence on a company's competitive environment?
The availability of supportive organizational structures
Which of the following is the best definition of transaction cost?
The cost of participating in a market
All of the following can be considered a precursor to e-commerce except: A. Telephone based modem B. The development of the smartphone C. Electronic Data Interchange (EDI) D. The Minitel
The development of the smartphone
Which of the following gives a business model the most credibility with outside investors?
The firm's management team
Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?
The larger the audience reached, the less rich the message
Which of the following is not an element of friction-free commerce?
Transaction costs are high.
All of the following can be considered examples of the market creator business model except:
Which of the following does not use a subscription revenue model?
E-commerce is available just about everywhere and anytime. This is known as:
Ubiquity
Which of the following features of e-commerce technology is related to the concept of network externalities?
Universal standards
All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:
Up to ten years imprisonment for a first offense.
Which of the following is not true about the use of apps?
Users still spend less time using apps than they do using desktops or mobile websites.
Grainger is an example of which of the following business models?
e-distributor
Which of the following is an example of an e-commerce first mover that failed?
eToys
Which element of the business model refers to the presence of substitute products in the market?
Competitive environment
eBay uses all of the following business models except:
Content provider
Which of the following can be considered synonymous with the term e-commerce?
Digital commerce
Which of the following is a characteristic of e-commerce during the Invention period?
Disintermediation
Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?
Disintermediation
Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
Disruptors
Which of the following uses a subscription-based sales revenue model?
Dollar share club
Which of the following types of crowdfunding involves people making contributions to others with no expectation of any return?
Donor-based crowdfunding
Which of the following companies uses a transaction fee revenue model?
E*Trade
All of the following can be considered a direct competitor of Priceline except:
ESPN
Which of the following statements is not true?
Economists take a purely technical approach to e-commerce.
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
Global Reach
Which of the following is a platform for B2B e-commerce?
Go2Paper
Business-to-consumer (B2C) e-commerce in the United States:
Grew at double-digit rates between 2010 and 2020
Which of the following is not a major technology trend in e-commerce in 2020-2021?
Growth of the Internet of Things slows down.
Which of the following cannot be used to retrieve objects from a database?
HTML
In 2016 the United States gave up control of which of the following organizations involved with Internet governance?
IANA (The Internet Assigned Numbers Authority)
Which of the following has not been the subject of concern about its increasing market dominance in 2020-2021?
Netflix
Which of the following is an example of a company using the content provider model?
Netflix
Which of the following statements about the mobile platform is not true?
Over 235 million individuals in the United States used tablet computer apps in 2020.
Which of the following statements is not true?
Overall transaction costs have dropped dramatically
In general, the key to becoming a successful content provider is to:
Own the content being provided.
All of the following are business models employed in the online music industry except:
Peer to peer streaming
A firm's ________ describes how a firm will produce a superior return on invested capital.
Revenue model
Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?
Richness
Which of the following refers to the complexity and content of a message?
Richness
Which of the following are Amazon's primary value propositions?
Selection and Convenience
All of the following statements about e-commerce in the United States in 2020 are true except:
Social e-commerce generated more revenue than mobile e-commerce.
All of the following cases involved the doctrine of fair use except:
Spokeo v. Robins
A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.
Strategy of cost competition
All of the following primarily use an advertising revenue model except:
Walmart
A(n) ________ allows users to easily add and edit content on a web page.
Wiki
Which business application is associated with the technological development of local area networks and client/server computing?
Workgroup automation (eg. document sharing)
All of the following are platforms for social e-commerce except:
Y combination
Which of the following is an example of an online privacy violation?
Your online purchasing history being sold to other merchants without your consent
