MK 442 Google Analytics

If you delete a propety from your Google Analytics accounts, how many days do you have until the propety is permanently deleted?

35

You're asked to set up a data stream in accordance with setting up Google Analytics. What is a data stream?

A data stream lives within a property and is a source of data from your app or website

To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?

A dimension

Which of these structures represents a Google Analytics account's hierarchy?

Account > Property > Data stream

Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?

Acquisition

Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Additional events are collected from your website without you needing to change your website's code

You have a website and want to start gathering and reporting insights for it in Google Analytics. What should you set up first?

Analytics tag

If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

As events

What can Google Ads do with audiences from Google Analytics when these two services are linked?

Audiences in Google Ads can be used to target ad campaigns

You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?

Conversion events

Which of these tasks can be done using audience triggers?

Create new events based on an audience rule being satisfied

Which of these features lets you control how long user-level and event-level data is stored by Google Analytics?

Data retention period

Which events are accounted for in the Realtime report?

Events that took place within the last 30 minutes

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker. Who can see this new path exploration by default?

Just you; but you can share it with the other users of the property in read-only mode.

If you want to analyze events and users across your business's website, as well as its separate apps for iOS and Android — how should you set up your account?

One property with one web data stream for your website and two app data streams, one for iOS and the other for Android

Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience?

Subproperties

Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?

The User scope would be set.

When creating a Free-Form Report, which types of visualizations are available for you to include?

You can include tables, line charts, scatterplots, and bar charts.

After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data?

You can use SQL to query your data to answer questions and gain insights into your products, users, and channels

The page_view event is triggered whenever a website visitor views any page on your site. But if you want to set up a new event to trigger when visitors land on a particular page (e.g., the homepage), which option would you choose once you've navigated to Events in the Google Analytics interface?

You would choose Create event.