MKG 310 Ch2

_____ tend to feel they don't have control over the outcome of events.

A. Fatalists

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

A. Global citizens

_____ are the arbitrary meanings a culture assigns actions, events, and things other than words.

A. Nonverbal communication systems

_____ are rules that specify or prohibit certain behaviors in specific situations

A. Norms

_____ values reflect a society's view of the appropriate relationships between individuals and groups within that society

A. Other-oriented

Norms are derived from _____.

A. cultural values

Which of the following is NOT a factor that creates problems in literal translations and slang expressions?

A. differences in the direction in which written words are read

What is the basis for virtually all societies?

A. family unit

What is the largest single influence on the movement toward uniformity in the global youth market?

A. mass media

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

A. nonverbal communications

A culture that tends to view time as being less discrete and less subject to scheduling, views simultaneous involvement in many activities as natural, allows activities to occur at their own pace rather than according to a predetermined timetable is adhering to a _____ time perspective.

A. polychronic

Which of the following is an example of a self-oriented value?

A. religious/secular

The population of the United States is over 300 million people. With respect to demographics, this number represents _____.

A. size

Using one marketing strategy across various cultures is referred to as _____.

A. standardization

John and his wife love art and travel the world to purchase artwork that is representative of a country's culture. Which type of materialism does this represent?

A. terminal

A culture's overall orientation toward time is known as its _____.

A. time perspective

Which of the following statements is true regarding culture?

B. Culture is acquired.

_____ describes a population in terms of its size, structure, and distribution.

B. Demographics

_____ represents generally accepted ways of behaving in social situations.

B. Etiquette

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

B. Global dreamers

_____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

B. Power distance

_____ values reflect the objectives and approaches to life that the individual members of society find desirable

B. Self-oriented

Which of the following is false regarding trends in the global youth market?

B. U.S. brands are currently the leaders among global teens.

Which one of these factors is not true regarding glocalization:

B. Uniformity is always possible.

In Japan, the exchange of meishi is the most basic of social rituals in a nation where social ritual matters very much. The act of exchanging meishi is weighted with meaning. Once the social minuet is completed, the two know where they stand in relation to each other and their respective statures within the hierarchy of corporate or government bureaucracy. What is "meishi"?

B. exchange of business cards

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______.

B. fatalist

Ralph is very prompt. If he says he will be there at 10:00 a.m., he will be there exactly at that time. Furthermore, he will not begin another task until he is completely done with the one he is currently working on. Which time perspective does Ralph have?

B. monochronic

The boundaries that culture sets on behavior are called _____.

B. norms

The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____.

B. personal space

Which value relates to tolerance for ambiguity and uncertainty avoidance?

B. risk taking/security

Violation of cultural norms results in _____, or penalties ranging from mild social disapproval to banishment from the group.

B. sanctions

With respect to demographics, which of the following refers to the number of individuals in a society?

B. size

Which of the following is an example of an environment-oriented value?

B. tradition/change

In which country is the concept of guanxi, which involves personal relationships, an important consideration?

C. China

_____ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

C. Culture

_____ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location.

C. Distribution

Which of the following countries tends to value individualism over collectivism?

C. United States

Which of the following statements regarding the masculine/feminine value is FALSE?

C. Women in South Korea frequently participate more in sports and exercise than men.

Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.

C. cultural values

Dale has to write a research report about Poland in his International Marketing class. One aspect he must learn about the country is its size, structure, and distribution. What does this represent?

C. demographics

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

C. environment-oriented

What are the two types of materialism?

C. instrumental and terminal

Which of the following is most closely related to verbal communications?

C. language

Nicholas is examining how people in India perceive time, space, symbols, relationships, agreements, things, and etiquette. He is interested in these factors because they influence _____.

C. nonverbal communications

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

C. other-oriented

Robert is fifteen years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n) _____.

C. sanction

Which type of materialism is the acquisition of items for the sake of owning the item itself?

C. terminal

Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.

C. time perspective

Which of the following is NOT an example of an other-oriented value?

C. tradition/change

Which of the following statements is FALSE regarding youth and age?

D. Children in all countries have a significant influence on purchases.

_____ are widely held beliefs that affirm what is desirable.

D. Cultural values

Which country has the largest percentage of its citizens older than 60 years of age?

D. Japan

_____ is based on the cost of a standard market basket of products bought in each country

D. Purchasing power parity (PPP)

Which of the following statements is FALSE regarding cross-cultural marketing?

D. While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.

What are the major challenges facing Walmart, Carrefour and Tesco in the Chapter 2 opener?

D. a and c

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

D. active/passive

Which of the following is NOT an example of an environment-oriented value?

D. competitive/cooperative

The United States is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the United States values _____.

D. diversity

Charmaine is a member of a junior miss organization that teaches young women how to behave in various social situations. She is learning manners, how to carry herself, and appropriate attire for specific situations. Charmaine is learning _____.

D. etiquette

Which of the following is an example of an other-oriented value?

D. individual/collective

Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value?

D. individualism

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

D. instrumental

Which time perspective views time almost as a physical object believing that a person does one thing at a time?

D. monochronic time perspective

Karen's father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen's father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she's learned that at each school the kids behave differently. Karen is attempting to learn that student body's specific _____ regarding behavior

D. norms

Which of the following is NOT a broad form of cultural values?

D. object-oriented

Jose is from Brazil and is currently enrolled in an MBA program at a U.S. university. He routinely comes to class 30-60 minutes late and does not turn in assignments by the deadline. One of his professors pulled him aside and asked him why he's always late for class and turns his work in late. Jose was surprised that his professor was bothered by this as this behavior is entirely acceptable in Brazil. In fact, it's expected. Which of the following best describes Jose's time perspective?

D. polychronic

In Germany, one concern retailers have is ensuring that cash drawers have enough money to make change when consumers make purchases. One company went so far as to use a computerized model that monitored the weight of the cash drawer and signaled a need for replenishment. This is such a concern because consumers typically use cash to make purchases, which differs from other countries, such as the U.S., where credit card use is more common. Which cultural value does this illustrate?

D. postponed gratification/immediate gratification

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

D. risk taking/security

With respect to demographics, which of the following describes the society in terms of age, income, education, and occupation?

D. structure

Which of the following is NOT a factor influencing nonverbal communications?

D. values

Which culture has traditionally valued the wisdom that comes with age?

E. Asian

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

E. Culture is acquired, that is, it is learned.

_____ values prescribe a society's relationship to its economic and technological as well as its physical environment.

E. Environment-oriented

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

E. all of the above *2

Which of the following is a factor influencing nonverbal communications?

E. all of the above *50

Which of the following is considered a symbol that has varying meaning across cultures?

E. all of the above *62

Which of the following is enabling the growth of a global culture?

E. all of the above *67

Which of the following is a key consideration for each geographic market that a firm is contemplating?

E. all of the above *80

Unilever is highly successful in marketing its laundry products outside of the U.S. Which factors do they use to adapt within and across countries where they do business?

E. all of the above *81

Which type of materialism is the acquisition of things to enable one to do something?

E. instrumental

What are the two major ways time varies between cultures?

E. perspective and interpretation