MKGT 495 ch. 8

Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?

Risk Aversion

Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:

cybersquatting

All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:

DMCA makes Internet Service Providers responsible and accountable for hosting web sites

Which case was instrumental in paving the way for Internet business methods patents?

state street bank & trust Co. v. signature financial group. Inc.

Which of the following can be used to record all keyboard activity of a user?

spyware

A 2012 TRUSTe/Harris Interactive survey found all of the following except:

targeted advertising makes the vast majority of those surveyed uncomfortable

All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:

ten years imprisonment for a first offense

Registering the domain name google.com with the intent to divert Web traffic from people misspelling google.com is an example of:

typosquatting

Google's Gmail advertising has raised concerns about which of the following issues?

privacy

What is the FTC recommendation regarding choice as it relates to personally identifiable information (PII)?

require firms to have consumers affirmatively opt-in before PII is collected

In Western culture, the basic principles shared by ethical schools of thought are:

responsibility, liability, and accountability

Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?

search engines

"Do Not Track" falls under which of the following principles in the FTC's new privacy framework?

simplified choice

Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?

social technology

What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?

the ability to make perfect copies of digital works at little cost

All of the following are types of tiered, or differential, pricing plans except:

time-managed

Critics have pointed out that the Chrome browser's Suggest button, which suggests queries based on search terms entered by the user, is in fact, a type of:

Key logger

Which ethical principle tells you that it is wise to assume perfect information markets?

New York Times test

Which of the following situations would not qualify for the fair use exception to United States copyright law?

a student copies a photograph of his favorite band from a web site created by the band's record label and places it on the students personal website

Which of the following protects original forms of expression in a tangible medium?

copyright law

All of the following are data elements that are often gathered by e-commerce sites except:

family member identities

All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:

free availability of the work on the web

Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?

global reach

What is the first step in analyzing an ethical dilemma?

identify and describe the facts

Disputes over federal trademarks involve establishing:

infringement

All of the following statements about patents are true except:

it is more difficult to obtain a copyright than it is to obtain a patent

The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:

legal in the US but illegal in Europe

Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?

no free lunch

Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?

notice/awareness

A social consequence of the richness of Internet information is:

very persuasive messages might reduce the need for multiple independent sources of information