mkt 230 exam #2

An organization that decides to buy all of a certain part from the same company is using Select one: a. straight rebuy b. multiple sourcing. c. single-supplier purchasing. d. sole sourcing. e. same vendor analysis.

d. sole sourcing.

Because of a service's ___________________, standardization and quality are difficult to control. a. homogeneity b. perishability c. intangibility d. heterogeneity e. inseparability

d. heterogeneity

R. J. Reynolds markets several brands of cigarettes, including Vantage, Camel, Winston, and Salem. This is an example of which type of branding policy? Select one: a. Line family b. Family c. Generic d. individual e. Brand extension

d. individual

When service companies change high-contact services into low-contact services, the a. service becomes less standardized. b. quality of the service declines. c. service becomes more expensive to deliver .d. service becomes less personalized. e. time required to deliver the services increases.

.d. service becomes less personalized.

During the growth stage of the product life cycle, marketers must Select one: a. move to exclusive distribution. b. raise the price. c. introduce private brands. d. fortify the product position. e. increase promotion as a percentage of sales.

d. fortify the product position.

A brand manager in a multi product firm would be responsible for Select one: a. performance of a specific brand. b. all products in the brand-line group. c. all brands made by the firm. d. branding the products of the firm. e. all brands within a product line.

a. performance of a specific brand.

Hamburger Helper

suggestive

Which of the following is similar for both for-profit and nonprofit marketing? a. Ability to use effective marketing activities b. Concern for the entry of competitors into the field c. Complexity of the typical distribution channels d. Emphasis on profit as a motive e. Definition of target markets

a. Ability to use effective marketing activities

During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use __________ analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way. Select one: a. value b. strategic c. profit d. SWOT e. cost

a. value

Which of the following is the fastest growing, most affluent subculture in the United States? Select one: a. African Americans b. Asian Americans c. Italian Americans d. Hispanics e. Native Americans

b. Asian Americans

What is a primary difference between business and consumer buyers? Select one: a. Consumer buyers require more product information than business buyers. b. Business buyers generally make larger orders than consumer buyers. c. Business purchases are made by one individual whereas families make consumer purchases together. d. Repeat sales are more common with consumer buyers than business buyers. e. Consumers primarily buy inexpensive items; businesses only buy expensive items.

b. Business buyers generally make larger orders than consumer buyers.

Individual influencing factors refer to Select one: a. relationships among those in the firm's buying center. b. activities of suppliers. c. personal characteristics of individuals in the buying center. d. the power an individual controls in the buying center. e. uncontrollable environmental forces.

c. personal characteristics of individuals in the buying center.

Craftsman tools, sold and branded by Sears, is an example of a ________ brand. Select one: a. regional b. manufacturer c. private distributor d. wholesaler e. generic

c. private distributor

A service is usually offered as part of a bundled package of services with a core service and one or more __________ services. a. auxiliary b. tangible c. supplementary d. basic e. other core

c. supplementary

Cognitive, affective, and behavioral are the three major components of Select one: a. self-concept b. motives. c. consumer socialization. d. attitudes. e. lifestyles.

d. attitudes.

The United States Navy purchases uniforms from a single supplier. For the last twenty-five years, the trousers purchased from this supplier have not changed and have been bought every six months, in seven different sizes. This example is called a Select one: a. modified rebuy. b. new-product purchase. c. repetitive purchase d. straight rebuy. e. standard order.

d. straight rebuy.

Just Relax Massage Therapists have a large customer base although they do very little advertising. Their promotion strategy relies mostly on a. a webpage. b. television ads. c. news stories. d. newspaper ads. e. word of mouth.

e. word of mouth.

In most service industries, customer-contact employees are a. the lowest-paid and least-trained employees. b. moderately paid personnel with high rates of turnover. c. well-trained but have high turnover rates. d. the best trained employees in the organization. e. valued as the most important employees in the organization.

a. the lowest-paid and least-trained employees.

Morgan is interested in upgrading to a new sofa for her apartment. Morgan looks online to see what new models her favorite sofa brand has available and can get information on the style and color; however, she can't actually sit on the sofa to determine its comfort level. Morgan is able to evaluate the __________ modifications to the sofa, but not the __________ . Select one: a. aesthetic; quality b. quality; aesthetic c. aesthetic; functional d. functional; quality e. functional; aesthetic

c. aesthetic; functional

Which one of the following countries will not be included in the data presented in the new industry classification system that is replacing the SIC? Select one: a. Japan b. Canada c. All but one NAFTA country d. United States e. Mexico

a. Japan

Dannon Yogurt represents what type of product for most consumers? Select one: a. Convenience b. Specialty c. Durable d. Shopping e. Business

a. Convenience

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? Select one: a. Routinized response behavior b. Perceptual scanning c. Intensive decision making d. Limited decision making e. Extended decision making

a. Routinized response behavior

Which of the following best illustrates how a firm can use a symbol to make an intangible product more tangible? Select one: a. Traveler's Insurance umbrella b. McDonald's arches c. Mercedes Benz emblem d. Arrows on Wrigley gum packages e. Nike swoosh

a. Traveler's Insurance umbrella

A product line is defined as Select one: a. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations. b. a specific group of products that are offered to the market. c. products that an organization makes available to consumers. d. products that are sold by the same firm or a division of a firm. e. products that can be designated as a unique offering among the organization's products.

a. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.

The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the _________ stage. Select one: a. decline b. reorganization c. growth d. introduction e. maturity

a. decline

Services have basic characteristics: Intangibility, inseparability of production and consumption, perishability, client-based relationships, customer contact, and a. heterogeneity .b. labor-intensiveness .c. homogeneity. d. orientation toward value. e. specialization.

a. heterogeneity

Demand for business products is also known as ______________ demand. Select one: a. industrial b. business buying c. manufacturing d. corporate e. derived

a. industrial

A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's Select one: a. level of involvement. b. routinized response behavior. c. cognitive dissonance. d. motivational structure. e. evaluative criteria.

a. level of involvement.

Joe is an athlete who plays a variety of sports that all require various athletic shoes. He has a favorable attitude toward Nike shoes. This favorable attitude is called brand Select one: a. loyalty. b. equity. c. preference. d. recognition. e. insistence.

a. loyalty.

Twin-packs and six-packs are examples of Select one: a. multiple packaging. b. group packaging. c. family packaging. d. family branding. e. package bundling.

a. multiple packaging.

As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of Select one: a. perception. b. exposure. c. learning. d. motivation. e. attitude formation.

a. perception.

Business markets are typically divided into four categories. These categories are Select one: a. producer, reseller, government, and institutional. b. retailers, wholesalers, services, and nonprofit firms. c. producer, manufacturer, reseller, and government. d. manufacturer, wholesaler, retailer, and services. e. reseller, retailer, government, and institutional.

a. producer, reseller, government, and institutional.

Which of the following should be the least important concern for marketers when selecting a brand name? Select one: a. Checking to see if the name is already trademarked by another company b. Developing an advertising campaign to introduce the name c. Designing a name that can be used in all different types of media d. Choosing a name that is easy to say and recall e. Positively suggesting the product's major benefits

b. Developing an advertising campaign to introduce the name

In which stage of the product life cycle do profits begin to decrease? Select one: a. Introduction b. Growth c. Recovery d. Decline e. Maturity

b. Growth

The three major ways to modify a product include Select one: a. styling, product features, and product design. b. aesthetic, quality, and functional changes. c. color, size, and quantity modifications. d. extensions, generations, and upgrades. e. quality, quantity, and design.

b. aesthetic, quality, and functional changes

If Ralph Lauren, a designer of fine clothing, authorized Dan River Mills to market a line of sheets under the Ralph Lauren name this arrangement is an example of Select one: a. private branding. b. brand licensing. c. product continuation. d. individual branding. e. brand extension.

b. brand licensing.

In the United States, toothpaste is sold in tubes and ketchup is sold in plastic bottles. However, in other parts of the world, ketchup and tomato paste are also sold in tubes. If Heinz were to introduce ketchup in tubes in the United States, consumers might have a more difficult time recognizing the ketchup product due to the change in the __________________ . Select one: a. selective packaging. b. category-consistent packaging. c. multiple-category packaging. d. innovative packaging. e. category-specific packaging.

b. category-consistent packaging

The members of a venture team (sometimes referred to as a cross-functional team) come from Select one: a. the research and development department. b. different functional areas of an organization. c. the marketing department. d. a consulting firm. e. the production and finance departments.

b. different functional areas of an organization.

A run-out policy of product deletion Select one: a. lets the product decline without changing the product strategy b. exploits any strengths left in the product. c. is an immediate-drop decision. d. occurs when production cannot keep pace with demand because of material shortages. e. raises the price of the product continually to secure as much profit as possible before the product is priced out of the market.

b. exploits any strengths left in the product.

Demand for a business product is _______ when two or more items are used in combination to produce a product. Select one: a. fluctuating b. joint c. partnered d. inelastic e. derived

b. joint

The width of a product mix is measured by the number of product Select one: a. features in each brand. b. lines a company offers. c. items in the product line. d. specialties a company offers. e. dimensions in the product line.

b. lines a company offers

Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Safeway is ordering 100 cases of hotdogs. Safeway orders this product on a regular basis. What type of purchase does this week's purchase represent? Select one: a. Institutional b. modified rebuy. c. New-tas d. Repetitive e. standard order.

b. odified rebuy.

Product specifications are best described as Select one: a. defective product return policies. b. physical characteristics and level of quality. c. numbers of quality inspections required. d. descriptions of a product. e. comparisons to similar products.

b. physical characteristics and level of quality.

The three purposes for which individuals or groups can use products in order for it to be considered a business market are Select one: a. direct use in producing other products, company travel, and end consumption. b. resale, use in daily operations, and direct use in producing other products. c. governmental, institutional, and reseller purposes. d. making other products, selling to other businesses, making component parts. e. use in daily operations, end consumption, and resale.

b. resale, use in daily operations, and direct use in producing other products.

All of the following are elements of the inseparability characteristic of services except that a. consumers are involved in production. b. services are easy to standardize and control. c. centralized mass production is difficult .d. consumption and production are simultaneous. e. many services cannot be performed without the customer being present

b. services are easy to standardize and control.

The three major categories of influences on the consumer buying decision process are: Select one: a. situational influences, demographic influences, and psychological influences. b. situational influences, social influences, and psychological influences. c. social influences, situational influences, and marketer-dominated influences. d. demographic influences, situational influences, and marketer-dominated influences. e. marketer-dominated influences, psychological influences, and person-specific influences.

b. situational influences, social influences, and psychological influences.

Business products are classified into the following seven categories according to characteristics and intended uses: raw materials, installations, accessory equipment, component parts, process materials, business services, and Select one: a. specialty industrial products. b. service assistance. c. MRO supplies d. production activities. e. computer programming and operation services.

c. MRO supplies

Which of the following products is an example of a manufacturer brand? Select one: a. Great Value Corn Flakes b. JC Penny jeans c. Sony TVs d. Safeway tomato sauce e. Kmart tires

c. Sony TVs

Select the true statement concerning test marketing. Select one: a. Test marketing should be conducted after all the marketing mix variables have been finalized. b. Test marketing is simply an extension of the screening and developing stages. c. Test marketing is a limited introduction of the product in areas chosen to represent the intended market. d. Large corporations usually launch test-marketing efforts in one small area at a time. e. If the product is successful in the test market, then it is ensured of success upon total introduction.

c. Test marketing is a limited introduction of the product in areas chosen to represent the intended market.

Changing people's attitudes toward a firm and its marketing program is Select one: a. unnecessary, since consumer attitudes are of little importance. b. simple when advertisements are used. c. a long, expensive, and difficult task that may require extensive advertising campaigns. d. rarely attempted through the use of marketing practice. e. impossible, even if the firm uses advertisements.

c. a long, expensive, and difficult task that may require extensive advertising campaigns.

To differentiate their products, companies sometimes emphasize the prodct spport services that they offer. This is especially true when Select one: a. the company introduces a new product. b. the quality of the company's products is inferior to the quality of competing products. c. consumers perceive all products in a market to have essentially the same quality, design, and features. d. consumers are willing to pay for product support services. e. the company's prices are higher than the competition's.

c. consumers perceive all products in a market to have essentially the same quality, design, and features.

Which of the following products is most likely to be purchased on the basis of contract negotiation? Select one: a. Wheat b. Office supplies c. Used cars d. A custom-made bulldozer e. Eggs

d. A custom-made bulldozer

Which of the following is the best example of a functional modification? Select one: a. Campbell;s puts more of a higher-grade chicken in its classic chicken noodle soup. b. Motorola uses a battery that allows its cell phones to charge back up more quickly. c. The manufacturer of the primer and sealer, Kilz, introduces an odorless variety. d. Friskies changes the ingredients in its cat food to a taste that is preferred by most cats. e. A smoke alarm is modified to be more sensitive to smoke at farther distances.

e. A smoke alarm is modified to be more sensitive to smoke at farther distances.

As Lisa eats her morning bowl of Golden Grahams cereal, she reads about the calories, fats, carbohydrates, and vitamins she is ingesting. This information is required by the Select one: a. Federal Trade Commission. b. Nutritional Content Disclosure Act. c. Fair Packaging and Labeling Act. d. Food and Drug Administration. e. Nutrition Labeling Act.

e. Nutrition Labeling Act.

Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Southwest Air lines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product? Select one: a. Unsought b. Convenience c. Durable d. Specialty e. Shopping

e. Shopping

Which of the following is the best definition of product features? Select one: a. The physical appearance of a product b. The things a product does that provide benefits to the customer c. Mechanical efforts or activities a company provides that add value to a product d. How a product is conceived, planned, and produced with the necessary functions e. Specific design characteristics that allow a product to perform certain tasks

e. Specific design characteristics that allow a product to perform certain tasks

Why are line extensions more common than new products? Select one: a. They are guaranteed to succeed in the marketplace. b. They require no market research. c. They are higher risk and more expensive. d. Modifications to existing products are very easy. e. They are less expensive and lower-risk.

e. They are less expensive and lower-risk.

All of the following are marketer-dominated sources of information except Select one: a. salespeople. b. displays. c. packaging. d. advertising. e. friends.

e. friends.

Antonio is planning a trip to Cancun for spring break. He will likely be able to evaluate the hotel's size, amenities offered, and prices by looking at information on its website. However, he won't be able to evaluate the comfort level of the bed or the friendliness of the employees until he actually spends time at the hotel. The type of evaluation attributes Antonio is using before his trip are called _____________ and those he uses during the trip are called ______________ .a. credence; experience b. credence; search c. search; credence d. experience; credence e. search; experience

e. search; experience

Who judges service quality?a. Customers b. The company c. Independent raters d. Employees e. Marketers

a. customers

Lysol Basin, Tub, and Tile Cleaner and Lysol Disinfectant Spray exemplify Select one: a. wholesaler branding. b. family branding. c. individual branding. d. private branding. e. product brand marks.

b. family branding.

The marketing channels for services are usually a. dependent on the geographical location of the consumer. b. characterized by two to three intermediaries .c. direct from provider to customer. d. complex and multifaceted. e. determined by the customer

c. direct from provider to customer.

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her Select one: a. service characteristics. b. framing characteristics. c. evaluative criteria. d. consideration set. e. information search criteria.

c. evaluative criteria

A group of brands that a consumer views as alternatives for possible purchase is called a(n) Select one: a. evaluative group. b. evaluation criteria. c. evoked set. d. inert set. e. awareness set.

c. evoked set.

When a product experiences an increase in the number of competitors, it is usually in the _______ stage of the product life cycle; however, when that competition becomes intense, it is in the __________ stage. Select one: a. introduction; maturity b. introduction; growth c. growth; maturity d. maturity; decline e. growth; decline

c. growth; maturity

Nathan recently purchased a floor lamp from Ikea. The floor lamp came in a compact cardboard box and assembly was required. This is an example of _________ packaging. Select one: a. category-consistent b. innovative c. handling-improved d. multiple e. secondary-use

c. handling-improved

Compared with consumer goods, marketers aiming at business customers Select one: a. have more difficulty in estimating customers' purchase potentials. b. do not need to select target markets. c. have an enormous amount of information available concerning potential customers. d. have more difficulty in determining where their customers are located. e. are restricted in the types of promotion they can use.

c. have an enormous amount of information available concerning potential customers.

For which of the following products would a consumer most likely use limited decision making? Select one: a. Toothpaste b. Washing machine c. Automobile d. Hair dryer e. Detergent

d. Hair dryer

Which of the following statements about business buying is false? Select one: a. Most business purchases are made by committee. b. Business marketers prefer not to sell to customers who place small orders. c. Business marketers must often sell their products in large quantities to make profits. d. Orders in business markets tend to be smaller than those placed in consumer markets. e. Business purchases are usually made on the basis of contracts.

d. Orders in business markets tend to be smaller than those placed in consumer markets.

Many manufacturers that produce their own brand Select one: a. sell only to outlets bearing their brand name. b. receive most of their profits from service work. c. also produce generic versions of their products. d. also produce products for private distributor brands. e. use low prices to build their perceived brand quality.

d. also produce products for private distributor brands.

McDonald's golden arches are a classic example of a Select one: a. brand. b. brand name. c. trademark. d. brand mark. e. brand symbol.

d. brand mark.

According to Maslow's hierarchy of needs, Select one: a. levels of needs are different for everyone, and we all try to satisfy them in a different order. b. individuals simultaneously try to satisfy all five level of needs. c. self-actualization needs are the most important needs to be met for most individuals. d. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. e. individuals first address needs at the top of the pyramid and then move down to the lower level needs.

d. individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Inelastic demand simply means that Select one: a. a price increase or decrease will not significantly change the demand for an item. b. demand depends on how many items are purchased. c. when supply is reduced, the price will increase. d. when price goes up, demand goes down. e. buyers will not make a modified rebuy purchase.

a. a price increase or decrease will not significantly change the demand for an item.

Business products are Select one: a. classified according to their characteristics and intended uses. b. purchased for personal consumption. c. not purchased by non-business organizations. d. chosen on the basis of preferences expressed by a business procurement department. e. purchased for both their functional aspects and their psychological rewards.

a. classified according to their characteristics and intended uses.

The spray bottle for Windex Glass Cleaner could be considered a secondary-use package because Select one: a. customers can reuse it for other purposes. b. its shape is ideal for multiple-unit packaging. c. glass cleaner works on chrome as well as glass. d. it has a shape similar to other glass cleaner bottles. e. the spray nozzle has an adjustable valve.

a. customers can reuse it for other purposes.

Three major ways in which marketers engage in product differentiation are Select one: a. product quality, product design and features, and product support services. b. product support services, product design and features, and product positioning. c. product positioning, product quality, and product management. d. product positioning, product design and features, and product promotion. e. product quality, product support services, and packaging.

a. product quality, product design and features, and product support services.

In an attempt to attract customers, service marketers often promise great results and satisfaction to customers, but marketers should be careful not to a. promise too much and cause customer expectations beyond what they can deliver. b. promise less than they can actually deliver and keep customers away. c. make the appearance of their facilities consistent with their promises to customers. d. deliver on these promises and risk financial losses and the success of the company. e. make the quality of their services too tangible in the eyes of the customer.

a. promise too much and cause customer expectations beyond what they can deliver.

The continuum of tangibility goes from _________ on one end to ________ on the other end. a. service-dominant products; good-dominant products b. rational products; irrational products c. easy to see; not easy to see d. mostly service goods; mostly product goods e. pure products; pure services

a. service-dominant products; good-dominant products

The major drawback to using aesthetic modifications is Select one: a. that the value of the modification is determined subjectively. b. that there is no differentiation for the products in the market. c. a possible decrease in market share. d. the cost of the modifications. e. the need for redesign of the product.

a. that the value of the modification is determined subjectively.

Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Dorchette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ____________ in this purchase decision. Select one: a. order giver b. gatekeeper c. buyer d. decider e. buying center captain

b. gatekeeper

MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets Select one: a. services. b. ideas. c. tangible products. d. features. e. goods.

b. ideas.

When Jiffy-Pop packaged its popcorn in an aluminum skillet, complete with attachable handle, it designed the package to become the cooking utensil. After cooking, the handle was removed and the package became the popcorn bowl. Jiffy-Pop's popcorn in this case is an example of ______ packaging. Select one: a. multiple b. innovative c. category-consistent d. secondary-use e. "green"

b. innovative

Assignment of meaning to organized information inputs is called Select one: a. redefinition. b. interpretation. c. motivation. d. selection. e. learning.

b. interpretation

Our society uses many factors, including occupation, educational level, income, wealth, religion, race, ethnic goupr, and possessions, to group people into Select one: a. attitudinal segments. b. social classes. c. family types. d. geographic regions. e. reference groups.

b. social classes.

Volkswagen purchases upholstery for the interiors of its vehicles from various suppliers. This upholstery must have a set of characteristics that is expressed by Volkswagen. This set is called Select one: a. purchase requests. b. specifications. c. criterion. d. descriptions. e. product features.

b. specifications.

Flo, the spokesperson in Progressive Insurance TV commercials, is used to symbolize friendliness, reliability, and knowledge of the company's products. The part Flo plays in the promotion is designed to address the _____________ characteristic of services. a. heterogeneity b. customer service c. intangibility d. perishability e. inseparability

c. intangibility

Service industries account for _________ of the gross domestic product of most developed nations. a. nearly all b. more than half c. nearly three-quarters d. approximately 25 percent e. a small portion

c. nearly three-quarters

Because practically all marketers provide some services, __________ typically do not exist in today's business environment. a. tangible-dominant products b. pure service c. pure goods d. customer services e. service products

c. pure goods

A new variety of Doritos is initially introduced in Ft. Worth, Texas; Columbia, South Carolina; Peria, Illinois; and Spokane, Washington. After its initial success, Frito Lay markets the Doritos in those entire states, then the adjacent states, and finally the entire country. Frito-Lay is using a __________ for its new variety of Doritos. Select one: a. test-market expansion b. trickle-down approach c. roll-out approach d. multi-stage introduction e. mass commercialization

c. roll-out approach

Tara finds evaluating a new pair of jeans much easier than evaluating tennis lessons because she can try on the jeans to see exactly how they feel and fit. In other words, the jeans have many __________ qualities .a. intangible b. credence c. search d. experience e. assurance

c. search

The group of people within a business who are involved in making business buying decisions is referred to as Select one: a. negotiators. b. purchasing agents. c. the buying center. d. the new-task team. e. deciders.

c. the buying center.

In the consumer buying decision process, the information search stage Select one: a. is lengthy for routine response buying behavior. b. involves a buyer becoming aware of the need for a product. c. yields a group of brands that a buyer views as possible alternatives. d. occurs immediately after evaluation of alternatives. e. is not necessary when the buyer is involved in extensive decision making.

c. yields a group of brands that a buyer views as possible alternatives.

Problem recognition occurs when a consumer Select one: a. recognizes a need and evaluates for information to resolve a problem. b. searches for information to resolve a problem. c. evaluates her or his purchase. d. becomes aware that there is a difference between a desired state and an actual condition. e. is exposed to a television advertisement desired state and actual condition.

d. becomes aware that there is a difference between a desired state and an actual condition.

Kleenex Boutique is a ______ of tissues made by the Kimberly-Clark Corporation. Select one: a. brand mark b. trademark c. trade name d. brand name e. brand identification

d. brand name

A Lenovo laptop that has an "Intel" logo on its keyboard is an example of Select one: a. individual branding. b. brand extension. c. line family branding. d. co-branding e. brand licensing.

d. co-branding

All packaging must at a minimum Select one: a. be tamper-proof and safe for children b. be made out of the most cost-effective materials available. c. clearly communicate the contents and the product's benefits. d. comply with the FDA's packaging regulations. e. protect and preserve the contents in the package.

d. comply with the FDA's packaging regulations.

During the introduction stage of the successful product, profits are usually Select one: a. positive and increasing. b. at their highest point. c. declining. d. negative and increasing. e. negative and decreasing.

d. negative and increasing

An attitude is Select one: a. a set of actions that a person in a particular position is supposed to perform. b. a competence in performing activities. c. an internal trait that makes people unique. d. one's evaluation, feelings, and behavioral tendencies toward an object or idea. e. a person's behavior caused by information and experience.

d. one's evaluation, feelings, and behavioral tendencies toward an object or idea.

Demand-based pricing most closely relates to the ____________________ of services. a. customer contact aspect b. inseparability c. heterogeneity d. perishability e. intangibility

d. perishability

The development of a person's self-concept is a function of Select one: a. learning. b. roles and family influences. c. reference groups and opinion leaders. d. psychological and social factors. e. subcultures.

d. psychological and social factors.

Minerals, chemicals, timber, and agricultural products are considered Select one: a. component parts. b. accessory materials. c. MRO supplies. d. raw materials. e. process materials.

d. raw materials.

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the _____ stage of the product adoption process. Select one: a. awareness b. interest c. adoption d. trail e. evaluation

d. trail

What should marketers do to promote the consistency and reliability of their services most effectively? a. Encourage employees to be creative in solving customer issues and complaints b. Limit the number of employees in their organization c. Perform as much of the service as possible before the customer arrives d. Require employees to be shining, happy people all day long e. Train employees and develop standard procedures for dealing with customers

e. Train employees and develop standard procedures for dealing with customers

Ryan is on his way to work when he realizes he has a flat tire. He swings into Sam's Club and has a new tire installed. Ryan's purchase of a new tire in this situation is considered to be Select one: a. a specialty good b. a shopping good c. a convenience good d. an industrial good e. an unsought good

e. an unsought good

The three major types of reference groups are: Select one: a. actual, implied, and desired. b. family, peer group, and media. c. advocacy, avoidance, and approach. d. memberships, aspirational, and advocacy. e. aspirational, disassociative, and membership

e. aspirational, disassociative, and membership

One disadvantage of test marketing a new product is that Select one: a. price, advertising, and packaging cannot be varied from market to market. b. the results give little indication of the product's future success. c. it might fail before it can be commercialized. d. the product is distributed on a regional basis. e. competitors may copy the product.

e. competitors may copy the product.

In general, differences between goods and services are determined by the a. degree of consumer contact. b. type of target market. c. type of provider. d. degree of labor intensiveness. e. degree of tangibility.

e. degree of tangibility.

A customer must have a particular brand and will accept no substitutes. This is termed brand Select one: a. recognition. b. loyalty. c. requirement. d. preference. e. insistence.

e. insistence.

Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of Select one: a. product modifications. b. product lining. c. aesthetic modifications. d. functional modifications. e. line extensions.

e. line extensions.

Flag question Question text Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. In addition, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating Select one: a. level of quality. b. consistency of quality. c. product positioning. d. a commercialization. e. product differentiation.

e. product differentiation.

Bob Denton of Denton Pest Control buys equipment from Allied Tools because Allied hires him to spray its warehouse for insects periodically. This practice is an example of Select one: a. cooperative selling. b. supplier agreements. c. cost-benefit trading. d. modified rebuy purchase. e. reciprocity.

e. reciprocity.

In product modification, the first issue to consider is whether Select one: a. existing customers can perceive that a product modification has been made. b. the product is modifiable. c. quality is modified. d. modification will make the product more consistent with customers' desires. e. modification will provide greater satisfaction to the consumer.

b. the product is modifiable

The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called Select one: a. screening. b. idea analysis. c. test marketing. d. concept testing. e. customer response testing.

d. concept testing.

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ______ than an unfamiliar brand. Select one: a. preference group b. loyalty set c. inept set d. consideration set e. brand group

d. consideration set

Procter & Gamble makes at least eight different laundry detergents. This is most relevant to the issue of Select one: a. product mix consistency. b. a market mix. c. a promotion mix. d. depth of product mix. e. width of product mix.

d. depth of product mix

After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is Select one: a. a function of the manner in which the manufacturer of the product describes its attributes. b. the establishment of criteria for comparing products. c. dissatisfaction with the purchase. d. doubts that occur because the buyer questions whether the decision to purchase the product was right. e. the congruence between external and internal searches for product information.

d. doubts that occur because the buyer questions whether the decision to purchase the product was right.

Sales usually start to decline during the __________ stage of the product life cycle. Select one: a. end of growth b. beginning of decline c. beginning of the termination d. end of maturity e. beginning of growth

d. end of maturity

All of the following are major steps in developing new products except Select one: a. test marketing. b. screening. c. idea generation. d. evaluation of competitors' efforts. e. business analysis.

d. evaluation of competitors' efforts.

Depending on the length of time it takes them to adopt a new product, people can be divided into five major adopter categories: early adopters, early majority, late majority, laggards, and Select one: a. late adopters. b. middle majority. c. nonadopters. d. innovators. e. middle adopters.

d. innovators.

The four major stages of a product life cycle include Select one: a. decline, stabilization, exposure, and growth. b. awareness, interest, trial, and adoption. c. specialty, convenience, shopping, and unsought goods. d. introduction, growth, maturity, and decline. e. prosperity, recession, depression, and recovery.

d. introduction, growth, maturity, and decline.

Product deletion can best be described as the process of deleting a product from the product mix when it Select one: a. is reviewed negatively by a systematic review board. b. no longer responds to promotional efforts. c. increases production costs and decreases profits. d. is perceived as a failure by top management. e. no longer satisfies a sufficient number of customers.

e. no longer satisfies a sufficient number of customers.