MKT 230 Quizzes
Jenny cares more about what the Apple product says about her than in how it functions. This situation involves the psychological influence of learning. Select one: True False
False
Supply chain management refers to the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements. Select one: True False
False
Targeting refers to dividing a total market into groups with relatively similar product needs to design marketing mix. Select one: True False
False
Dannon Yogurt represents what type of product for most consumers? Select one: a. Convenience b. Durable c. Specialty d. Shopping e. Business
a. Convenience
An ad for Allegra allergy medicine highlights the competitive advantage of Allegra over its primary competitors Benadryl, Tylenol, and Chlor-Trimeton. This is ad is an example of __________ advertising. Select one: a. comparative b. informative c. reinforcement d. reminder e. persuasive
a. comparative
Assuming that inflation is low, high buying power characterizes the ____________ stage of the business cycle. Select one: a. prosperity b. succession c. depression d. recovery e. recession
a. prosperity
The Sharper Image likes to use nonpersonal communication in news story form such as press releases for its new and improved products. This is an example of Select one: a. public relations. b. social media. c. direct marketing. d. personal selling. e. sales promotion.
a. public relations.
Minerals, chemicals, timber, and agricultural products are considered Select one: a. raw materials. b. accessory materials. c. process materials. d. MRO supplies. e. component parts.
a. raw materials.
Jose went skiing one weekend with several of his friends. While at the slope, Jose injured his leg and needed to see a doctor. Jose is likely going to view solutions to his problem as Select one: a. unsought products. b. convenience products. c. shopping products. d. specialty products. e. installations.
a. unsought products.
If Julio Ruiz has an income of $30,000, pays $6,000 in rent, $1,200 in utilities, and $5,000 in taxes per year, his disposable income is Select one: a. $7,800. b. $25,000. c. $20,000. d. $14,000. e. $9,000.
b. $25,000.
Which of the following is the best example of a functional modification? Select one: a. Motorola uses a battery that allows its cell phones to charge back up more quickly. b. A smoke alarm is modified to be more sensitive to smoke at farther distances. c. Campbell;s puts more of a higher-grade chicken in its classic chicken noodle soup. d. The manufacturer of the primer and sealer, Kilz, introduces an odorless variety. e. Friskies changes the ingredients in its cat food to a taste that is preferred by most cats.
b. A smoke alarm is modified to be more sensitive to smoke at farther distances.
After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is Select one: a. the congruence between external and internal searches for product information. b. a function of the manner in which the manufacturer of the product describes its attributes. c. dissatisfaction with the purchase. d. doubts that occur because the buyer questions whether the decision to purchase the product was right. e. the establishment of criteria for comparing products.
d. doubts that occur because the buyer questions whether the decision to purchase the product was right.
Which of the following is not one of the major categories of consumer market segmentation variables? Select one: a. Psychographic dimensions b. Geographic variables c. Behavioristic characteristics d. Situational variables e. Demographic characteristics
d. Situational variables
Consumers buying products online have dramatically affected the ____________ variable of the marketing mix. Select one: a. price b. research c. promotion d. distribution e. product
d. distribution
Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of Select one: a. tying agreements. b. horizontal integration. c. exclusive dealing. d. dual distribution. e. vertical integration.
d. dual distribution.
A consumer contest is an example of Select one: a. personal selling. b. public reations. c. social media. d. sales promotion. e. indirect selling.
d. sales promotion.
A product that requires no new behaviors to be learned by consumers is a discontinuous innovation. Select one: True False
False
A grocery chain needs to ship in a new order of seafood quickly and is looking for the fastest mode of transportation. In this case, it should choose railroad as the mode of transportation. Select one: True False
False
Assuming that you are the marketing manager of Perfect Body Leisure Center and would like to perform a SWOT analysis on the leisure center. You notice that it is widely acknowledged that Perfect Body has the best-trained and most respected staff of all of the centers in the locality. This factor can be considered as an opportunity of the leisure center. Select one: True False
False
Brand equity is a customer's favorable attitude toward a specific brand and, depending on strength, some likelihood of consistent purchase of the brand when needs for a product in this product category arise. Select one: True False
False
Positioning refers to changing the place an offering occupies in consumers' minds relative to competitive products. Select one: True False
False
When implementation outcome did not meet the objective specified by marketing plan, a positive deviation occurs. Select one: True False
False
When the value of imports outweighs the value of exports, there is a trade surplus. Select one: True False
False
A competitive advantage is a unique strength relative to competitors that provides superior returns and exists when a firm matches its core competencies to opportunities it has discovered in the marketplace. Select one: True False
True
One limitation of self-regulation is that many self-regulatory programs lack the tools or authority to enforce guidelines Select one: True False
True
Protectionism refers to countries' use of legal barriers, exchange barriers, and psychological barriers to restrict the entry of unwanted goods. Select one: True False
True
The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating a consumer-brand connection. Select one: True False
True
What type of competitive structure exists when a firm produces a product that has no close substitutes? Select one: a. Monopoly b. Monopolistic competition c. Pure competition d. Oligopoly e. Mixed competition
a. Monopoly
What type of competitive structure exists when a firm produces a product that has no close substitutes? Select one: a. Monopoly b. Pure competition c. Oligopoly d. Mixed competition e. Monopolistic competition
a. Monopoly
Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using _________________ and Red Box is using ____________ . Select one: a. a direct-marketing channel; a type of retailer. b. a direct-marketing channel; an agent. c. an Internet wholesaler; a retailer. d. a direct marketing channel; a slightly shorter channel. e. an Internet wholesaler; a slightly longer channel.
a. a direct-marketing channel; a type of retailer.
Which is the correct association between the value and the corresponding element of the marketing mix? Select one: a. creating value => Product b. exchanging value => Place c. providing value => Promotion d. communicating value => Profit e. delivering value => Price
a. creating value => Product
The stage of the product life cycle when marketers consider eliminating products that are not contributing to profitability or the overall effectiveness of a product mix is the _________ stage. Select one: a. decline b. maturity c. growth d. reorganization e. introduction
a. decline
With its Venus razor, Gillette was the first marketer to offer a triple blade razor specifically designed for women. This is an example of market segmentation using ____ variables. Select one: a. demographic b. psychographic c. behavioral d. loyalty e. geographic
a. demographic
All of the following are marketer-dominated sources of information except Select one: a. friends. b. displays. c. advertising. d. packaging. e. salespeople.
a. friends.
Sonya is watching the six o'clock news as she prepares dinner. As commercial breaks come on, Sony's dinner preparation would be considered _____ in the communications process. Select one: a. noise. b. field of experience. c. feedback. d. interference. e. decoding blocker.
a. noise.
The ____ is the difference in value between a nation's exports and its imports. Select one: a. net trade value b. export/import ratio c. gross domestic product d. balance of payments e. balance of trade
e. balance of trade
Which of the following is essentially an uncontrollable factor in developing a marketing mix? Select one: a. Pricing strategies b. Government regulations c. Product adaptations d. Advertising campaigns e. Retail locations
b. Government regulations
When Campbell's introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies? Select one: a. Retailing concept b. Marketing concept c. Customer concept d. Selling concept e. Production concept
b. Marketing concept
Which of the following is not a purpose of the marketing plan? Select one: a. Assign tasks and responsibilities for implementation b. Serve as a contract with the customer c. Monitor the performance of a marketing strategy d. Specify the allocation of resources e. Communicate internally with employees
b. Serve as a contract with the customer
The ____________________ is primarily responsible for regulating world trade, making sure nation-states adhere to the rules laid down in trade treaties signed by its member states, eliminating trade barriers, and facilitating the establishment of additional multinational agreements between its member states. Select one: a. European Union b. World Trade Organization c. World Bank d. International Monetary Fund e. United Nations Development Program
b. World Trade Organization
The marketing concept is best defined as Select one: a. a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers. b. a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that create, communicate, distribute, and exchange offerings that benefit the organization and its stakeholders. c. the inclusion of marketing activities in the activities of an organization. d. the performance of business activities that direct the flow of goods and services from producer to customer or user. e. a philosophy stating that an organization should sell the products of the company to consumers without comprehending the market needs and increase sales transactions rather than building and enhancing relationships with customers.
b. a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that create, communicate, distribute, and exchange offerings that benefit the organization and its stakeholders.
A sharing of meaning defines Select one: a. promotion. b. communication. c. noise. d. information. e. interference.
b. communication.
Goodyear allows companies like Sears and Discount Tire to distribute and discount its tires. This action significantly increases the possibility of channel ________ with independent Goodyear dealers. Select one: a. understanding b. conflict c. leadership d. communication e. power
b. conflict
Packaging deli meat in a resealable container provides what kind of benefits? Select one: a. communication benefits b. functional benefits c. perceptual benefits d. protection benefits e. all of the above
b. functional benefits
Population density and city size are ____ variables used for market segmentation. Select one: a. psychographic b. geographic c. targeting d. demographic e. behavioral
b. geographic
In the sneaker market, Reebok and Nike practice __________ positioning since both manufacturers vie for the athletic shoe market with technologically advanced products. Select one: a. market b. head-to-head c. psychological d. perceptual e. differentiation
b. head-to-head
MADD (Mothers Against Drunk Driving) is a nonprofit organization that primarily markets Select one: a. features. b. ideas. c. tangible products. d. goods. e. services.
b. ideas.
When Busch Light Beer was introduced as part of the Anheuser-Busch product line, the company most likely used _____________ distribution. Select one: a. selective b. intensive c. horizontal d. agent e. exclusive
b. intensive
An expected level of performance against which actual performance can be compared is a Select one: a. standard performance. b. performance standard. c. corrective standard. d. step in sales analysis. e. standard of excellence.
b. performance standard.
Coca-Cola has expanded to Diet Coke, Cherry Coke, and Caffeine-free Coke, to name a few. These are examples of Select one: a. product lining. b. product line extensions. c. functional modifications. d. aesthetic modifications. e. product modifications.
b. product line extensions.
Advertising, personal selling, sales promotion, and public relations are called Select one: a. marketing mix components. b. promotion mix elements. c. characteristics of a product. d. advertising tools. e. nonpersonal communication.
b. promotion mix elements.
Please identify the stage of the product-development process that applies to the follow example: Tide released a smaller, more basic version of its detergent in the Southeast to see how it would sell. Select one: a. business analysis b. test marketing c. screening d. idea analysis e. commercialization
b. test marketing
Possession utility is best described as Select one: a. getting the products to the consumers in as short of time as possible for ownership. b. the customer having access to the product to use now or store and use later c. having a company's products available when a customer needs them. d. products being available in places where the customers wish to purchase them. e. being able to legally own a product despite restrictions on trade.
b. the customer having access to the product to use now or store and use later
Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant's decision? Select one: a. Purchase reasons b. Antecedent states c. Physical surroundings d. Momentary mood e. Social surroundings
c. Physical surroundings
_____ is a controllable element in both domestic and international marketing environments. Select one: a. Economic climate b. Competition within the home country c. Price of products d. Political force e. Foreign policy
c. Price of products
A product line is defined as Select one: a. products that an organization makes available to consumers. b. a specific group of products that are offered to the market. c. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations. d. products that can be designated as a unique offering among the organization's products. e. products that are sold by the same firm or a division of a firm.
c. a group of closely related products that are considered a unit because of marketing, technical, or end-use considerations.
The three major types of reference groups are: Select one: a. actual, implied, and desired. b. advocacy, avoidance, and approach. c. aspirational, disassociative, and membership d. family, peer group, and media. e. memberships, aspirational, and advocacy.
c. aspirational, disassociative, and membership
Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of __________. Select one: a. mixed branding b. brand equity c. brand licensing d. brand personality e. co-branding
c. brand licensing
The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called Select one: a. screening. b. test marketing. c. concept testing. d. idea analysis. e. customer response testing.
c. concept testing.
The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its Select one: a. production. b. services. c. ideas. d. goods. e. experiences.
c. ideas.
A change in the minimum drinking age in any given state illustrates a change in the _____________ for Miller Brewing. Select one: a. marketing mix b. marketing concept c. marketing environment d. product concept e. marketing task
c. marketing environment
The annual Sporting News Baseball Yearbook used 17 different covers featuring a baseball star from each of its regions in the United States. This is an example of a(n) Select one: a. segments of one or mass customization. b. multiple products and multiple market segments. c. one product and multiple market segments. d. sporting interest-based segmentation. e. segmenting organizational markets.
c. one product and multiple market segments.
Kraft purchased the Duracell Battery Company and now operates this division as a separate profit center within the firm. In this example, Duracell is a(n) _____________ unit of Kraft. Select one: a. dependent b. marketing c. strategic business d. corporate e. independent
c. strategic business
The process of putting one's thoughts (meaning) into signs (symbols) is called Select one: a. interference. b. transmission. c. the coding process. d. decoding. e. noise.
c. the coding process.
Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer? Select one: a. Political forces b. Competitive structure c. Economic climate d. Cultural forces e. Legal forces
d. Cultural forces
High school seniors who are trying to decide which college to attend; and newlyweds looking to buy their first home exhibit the same behavior with respect to their level of involvement in their buying process. Which of the following best describes this common buying behavior? Select one: a. Rationalized problem solving behavior b. Intensive problem solving behavior c. Limited problem solving behavior d. Extended problem solving behavior e. Routinized problem solving behavior
d. Extended problem solving behavior
Which of the following is the most critical difference between domestic marketing and international marketing? Select one: a. The difference in marketing principles being followed b. The different concepts of marketing c. The difference in marketing theories being followed d. The environment in which marketing plans must be implemented e. The basic processes used to market products and services
d. The environment in which marketing plans must be implemented
Morgan is interested in upgrading to a new sofa for her apartment. Morgan looks online to see what new models her favorite sofa brand has available and can get information on the style and color; however, she can't actually sit on the sofa to determine its comfort level. Morgan is able to evaluate the __________ modifications to the sofa, but not the __________ . Select one: a. aesthetic; quality b. functional; aesthetic c. functional; quality d. aesthetic; functional e. quality; aesthetic
d. aesthetic; functional
When Ann Taylor, a well-known retailer of sophisticated women's clothing, started losing sales to its own LOFT outlets that feature moderately priced casual clothes, Ann Taylor was dealing with the marketing phenomenon known as __________. Select one: a. amortization b. synergy c. shrinkage d. cannibalization e. marketing Darwinism
d. cannibalization
To formulate a marketing strategy, one must Select one: a. develop a statement of what is to be accomplished through marketing activities. b. develop an adequate marketing control process. c. develop plans for implementation and control. d. identify and analyze a target market and develop a marketing mix to satisfy individuals in that market. e. determine marketing objectives.
d. identify and analyze a target market and develop a marketing mix to satisfy individuals in that market.
The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets. This statement deals with which part of the marketing mix? Select one: a. people. b. price. c. place. d. product. e. process.
d. product.
When a salesperson varies the physical distance between himself and a customer he is using Select one: a. tactile communication. b. kinesic communication. c. personal selling. d. proxemic communication. e. comfort relations.
d. proxemic communication.
When asked where Laser Tools, Inc., markets its products, company president and founder Roger Helms says that "the world is just one big market." He feels anyone not taking this stance is systematically passing up profitable business. Helms's strategy is best described as Select one: a. Infrequent foreign marketing b. Test marketing c. No direct foreign marketing d. International marketing e. Global marketing
e. Global marketing
In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement. Select one: a. Enduring; High b. Low; High c. High; Enduring d. Low; Enduring e. High; Low
e. High; Low
Which of the following is NOT at the generic competitor level for Ford's Expedition sport utility vehicle? Select one: a. Taxi cab ride b. Schwinn mountain bike c. Harley Davidson motorcycle d. Enterprise car rental e. Nissan's Armada sport utility vehicle
e. Nissan's Armada sport utility vehicle
Which of the following falls on the minus side of the U.S. balance of payments? Select one: a. Payments to the United States for insurance b. Payments of dividends and interest on investments abroad c. Return on capital invested abroad d. New foreign investments in the United States e. Spending by American tourists overseas
e. Spending by American tourists overseas
Tiffany's markets its exclusive jewelry and gifts to high-income individuals interested in high-quality products and a well-known brand name. It uses the same marketing mix to reach this market. Tiffany's uses a(n) _________ strategy. Select one: a. exclusive targeting b. differentiated targeting c. heterogeneous d. undifferentiated e. concentrated targeting
e. concentrated targeting
The Better Business Bureau is probably the best-known Select one: a. state-operated enforcement agency. b. national evaluator of advertisements. c. federal regulatory group. d. governmental regulatory unit operating at the national level. e. nongovernmental regulatory group.
e. nongovernmental regulatory group.
While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) _______ approach to marketing environmental forces. Select one: a. proactive b. variable c. inactive d. negative e. reactive
e. reactive
Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people money so they can live better," focusing on its low prices as the customer's most important need. Walmart's advertising appears to use a(n) _____________ strategy to a market that is ____________ . Select one: a. heterogeneous; undifferentiated. b. differentiated; homogeneous. c. undifferentiated; heterogeneous. d. homogeneous; differentiated. e. undifferentiated; homogeneous.
e. undifferentiated; homogeneous.
Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its own retail outlets. This is an example of Select one: a. channel leadership. b. channel cooperation. c. horizontal channel integration. d. channel conflict. e. vertical channel integration.
e. vertical channel integration.
A marketing channel is defined as a group of individuals and organizations that Select one: a. directs the flow of products from producers to customers. b. consumes about one-half of every dollar spent on products in the United States. c. takes title to products and resells them. d. manages transportation and warehousing functions. e. links producers to other marketing intermediaries.
a. directs the flow of products from producers to customers.
Mario and his friend have been talking about their love of Bose headphones and speakers. Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective Select one: a. distortion. b. organization. c. exposure. d. information. e. retention.
a. distortion.
Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in Select one: a. environmental scanning. b. competitive forces. c. procompetitive legislation. d. self-regulatory forces. e. environmental analysis.
a. environmental scanning.
When a product experiences an increase in the number of competitors, it is usually in the _______ stage of the product life cycle; however, when that competition becomes intense, it is in the __________ stage. Select one: a. growth; maturity b. maturity; decline c. growth; decline d. introduction; maturity e. introduction; growth
a. growth; maturity
The percentage of a market which actually buys a specific product from a specific company is referred to as that product's Select one: a. market share b. target market c. strategic segment d. market cut e. market position
a. market share
The __________ for Facebook is "To give people the power to share and make the world more open and connected." This information states Facebook's functions in society by providing a clear, challenging, concise, meaningful, inspirational, focused, and long-term picture of an envisioned future. Select one: a. mission statement b. sustainability doctrine c. corporate philosophy d. code of ethics e. core benefit proposition
a. mission statement
Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use? Select one: a. Retailer, consumer b. Producer, consumer c. Producer wholesaler, retailer, consumer d. Producer, wholesaler, agent, retailer, consumer e. Producer, retailer, consumer
c. Producer wholesaler, retailer, consumer
Which of the following is NOT an advantage of being a first mover: Select one: a. Market is free of competition. b. It helps establish customer brand loyalty. c. The initial investment costs are lower. d. Confidentiality is protected by patents. e. It is easy to gain market share.
c. The initial investment costs are lower.
Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about Select one: a. how to effectively promote his business. b. the product he provides to his customer. c. the best way to distribute his products. d. which supplier he should use. e. which market he should target.
c. the best way to distribute his products.
A product in the introduction stage of the product life cycle should have which of the following marketing objectives? Select one: a. to stress differentiation b. to gain as much distribution as possible c. to gain awareness and stimulate trial d. to reveal a marketing niche e. to maintain brand loyalty
c. to gain awareness and stimulate trial
The equation a buyer applies to assess a product's value is Select one: a. value = customer benefits - monetary price. b. value = monetary price - customer benefits. c. value = customer benefits - customer costs. d. value = customer benefits - time and effort. e. value = customer costs - customer benefits.
c. value = customer benefits - customer costs.
In the consumer buying decision process, the information search stage Select one: a. involves a buyer becoming aware of the need for a product. b. is lengthy for routine response buying behavior. c. yields a group of brands that a buyer views as possible alternatives. d. is not necessary when the buyer is involved in extensive decision making. e. occurs immediately after evaluation of alternatives.
c. yields a group of brands that a buyer views as possible alternatives.
Ava, a purchasing agent for Trailsend Transport, is currently buying carpet from CarpetOne Inc. for use in an office area at Trailsend. While she is discussing the details of this carpet, the representative from CarpetOne tells her that she can see the actual product in one of their retail stores before finalizing the purchase. While in the retail store at CarpetOne, Ava not only approves the purchase for the office, but also decides she would like to purchase some of the same carpet for her home. The first carpet purchase is considered a ____ and the second carpet purchase is considered to be a ______. Select one: a. consumer product; consumer product b. business product; business product c. consumer product; business product d. business product; consumer product e. personal purchase; business purchase
d. business product; consumer product
A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has express his or her Select one: a. framing characteristics. b. service characteristics. c. consideration set. d. information search criteria. e. evaluative criteria.
e. evaluative criteria.
A run-out policy of product deletion Select one: a. occurs when production cannot keep pace with demand because of material shortages. b. lets the product decline without changing the product strategy c. is an immediate-drop decision. d. raises the price of the product continually to secure as much profit as possible before the product is priced out of the market. e. exploits any strengths left in the product.
e. exploits any strengths left in the product.
The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines Select one: a. communication. b. tactile communication. c. kinesic communication. d. proxemic communication. e. integrated marketing communications.
e. integrated marketing communications.
Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication. Select one: a. communicatee; communicator b. decoder; coder c. feedback; noise d. audience; promoter e. receiver; source
e. receiver; source
The unconscious reference to one's own cultural values, experiences, and knowledge when encountering new and different cultures is known as Select one: a. self-space principle b. segregation principle c. integration criterion d. space command criterion e. self-reference criterion
e. self-reference criterion
The Classic Hotel Group has begun to offer entire floors of rooms in its hotels that are smoke-free, adults-only, and pet-friendly. The Classic Hotel Group is responding to changes in Select one: a. cultural diversity. b. the legal environment. c. demographics. d. technological trends. e. sociocultural values.
e. sociocultural values.