MKT 300 ch 4 mind tap
When an ethical issue arises in the supply chain, ________ is most likely to be held accountable for misconduct.
The channel member managing the product
___________ promises consumers fair treatment when they complain to marketers about products.
The right to be heard
The codes of ethics do not _______
They take every situation into account
If other organizational members approve of the activity and it is legal and customary within the industry, chances are that the activity is _______ from both an ethical and a social responsibility perspective.
acceptable
Ethics relates to individual and group decisions whereas social responsibility _______.
deals with the total effect of marketing decisions on society
A well-implemented _______ and a strong _______ result in the greatest decrease in ethical risks for an organization.
ethics program; corporate culture
Research into marketing ethics suggests that the _______ associated with an issue, the more likely it will be recognized as an ethics issue and the more important it will be in making an ethical decision.
greater the consequences
An ethical issue in the area of promotion is _______, which occurs when products are promoted as being more environmentally friendly than they really are.
greenwashing
Ethical choices in marketing are most often made _______.
jointly
ACME Corp. is adopting a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities that its stakeholders expect of it. This best describes _______.
marketing citizenship
In the absence of ethics and compliance programs, employees will generally make decisions based primarily on their _______.
observations of how coworkers and superiors behave
__________ is often a better predictor of unethical activities than are personal values.
opportunity
ACME Corp. is striving to foster a set of ethical values, beliefs, goals, norms, and rituals that members of an organization share. This is best described as _______.
organizational culture
_________ is the potential for the long-term well-being of the natural environment, including all biological, as well as the interaction among nature and individuals, organizations, and business strategies.
sustainability