MKT 300 Exam 4

A small self-service store that is open long hours and carries a narrow product mix in an expedient location is best described as a ___________________________________________.

Convenience store

Starbucks has an agreement with PepsiCo through which Pepsi distributes Starbucks' coffee drink, Frappuccino, to grocery stores and other retail outlets. This is an example of ______________________________________________.

a strategic channel alliance

Pandora and Spotify allow users to listen to music through the Internet or other device. Pandora and Spotify are engaging in ______________________________________.

digital distribution

A marketing channel is defined as a group of individuals and organizations that _______________________________________________________________________________________.

directs the flow of products from producers to customers.

Eliminating a wholesaler from a marketing channel will not _______________________ _____________________________________________________________.

eliminate the functions performed by that wholesaler

Companies are increasingly using _____________________________________ to respond to changing consumer preferences to be able to buy a product wherever and whenever they desire.

multichannel distribution

Katerina fell in love with a pair of shoes she saw Lizza wearing on Instagram. Katerina immediately went to the Zappos app on her phone, found the shoes, and ordered them for herself. In this case Zappos is providing ____________________________ utility.

place

Large retailers such as Macy's and Kohl's are most likely to participate in which marketing channel?

producers to retailers to consumers

The supply chain begins with___________________________________________ and ends with__________________________________________________________.

raw materials; finished goods

Having products available when customers want them creates _______________________.

time utility