MKT 305 Final Questions

Meagan is planning her wedding and wants everything to be just right. Because she feels overwhelmed by all of the information to sort through and the choices to make, she hires a wedding planner to make many of the decisions and purchases for her. Meagan's wedding planner is best described as a(n) ________.

Surrogate Consumer

Consumers who buy everything in sight are called ________.

Spendthrifts

Culture is best described as a society's ________.

personality

A component of a person's subculture is ________.

Age, race, ethic background

The pressure to conform that escalates as more and more group members "cave in" is called ________.

Bandwagon

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

Discretionary Income

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

High-content culture

A tendency for people to marry in a social class similar to their own is called ________.

Homogamy

Which functional area of culture is most closely related to the idea of a common worldview?

Ideology

All of the following are subsystems in a culture production system EXCEPT a ________ subsystem. A) creative B) managerial C) marketing D) communications

Marketing

________ usually dictate what is right and wrong, acceptable or unacceptable.

Norms

Individuals with the ability to influence others' attributes or behaviors are considered ________

Opinion leaders

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

Reference group

________ refers to the strategy of getting visitors to a Web site to forward information on the site of their friends in order to make more consumers aware of a product.

Viral Marketing

People and institutions that teach the ways of a culture are called ________.

acculturation agents

Harry was the lead singer in a band that hit it big. For his birthday, Harry had two hundred friends flown by chartered jets to a private island in the South Pacific. They ate the most expensive food, and every morning the bungalows were burned to the ground and rebuilt for the next night. Harry's party is a good example of

conspicuous consumption

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

conspicuous consumption

It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.

cooptation

Japan is a very tightly knit culture with rich history and social identification. In this culture, people tend to infer meanings that go beyond the spoken word. This classifies Japan as a ________ culture.

high-context

In general, advertising is more effective when it ________ than when it ________

reinforces our existing product preferences; tries to create new product preferences

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

subculture