MKT 310 Exam 3 Practice Questions
The evaluation of alternatives is the third stage of the consumer decision-making process. - True - False
true
A mental or problem-solving shortcut to make a decision is called a(n) ________. a. determinant b. detail rule c. heuristic d. experience rule
heuristic
When using the ________ rule of decision making, a consumer evaluates brands on the most important attribute, but specific cutoffs are imposed. a. lexicographic b. elimination-by-aspects c. conjunctive d. compensatory
conjunctive
The alternatives actively measured during a consumer's choice process are the ________ set. a. inert b. evoked c. evaluate d. consideration
consideration
The first step in the consumer decision-making process is to conduct an information search. - True - False
false
People often make decisions on the basis of mental accounting. One facet of this accounting is making a decision based on the way a problem was posed. This is called a. framing b. the sum-cost fallacy c. loss aversion d. positioning
framing
Buying decisions that are made with little or no conscious effort are called ________. a. close minded b. habitual c. satisficing d. extended
habitual
________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision. a. Problem recognition b. Evaluation of alternatives c. Information search d. Product choice
information search
Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior. a. constructive process b. mental budget c. diet d. cognitive process
mental budget
If a consumer's ideal state is very near or identical to his or her actual state, which of the following best describes the type of problem recognition the consumer would most likely have? a. opportunity recognition b. need recognition c. search recognition d. no problem recognition
no problem recognition
According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute. a. noncompensatory b. lexicographic c. elimination-by-aspects d. conjunctive
noncompensatory
Chen Lo uses a decision rule that says "Only buy well-known brand names" when selecting a set of golf clubs. He does not look at price, the store, or even discounts when purchasing clubs. Chen Lo's purchasing pattern is an example of a consumer using a ________. a. habit decision rule b. compensatory rule c. noncompensatory rule d. conjunctive rule
noncompensatory rule
Tanya type scans the newspaper ads every day for new information about current fashion styles and trends, even though she isn't thinking about buying clothes anytime soon. Tanya is engaging in a(n) ________ search. a. pre-purchase b. ongoing c. internal d. delayed
ongoing
Which of the following occurs when a consumer uses a selected product and decides whether it merits his or her expectations? a. feature creep b. inertia c. framing d. post-purchase evaluation
post-purchase evaluation
The first stage in the consumer decision-making process is ________. a. information search b. evaluation of alternatives c. problem recognition d. product choice
problem recognition
According to ________, utility is defined in terms of gains and losses. a. prospect theory b. heuristics c. hyperopia d. Zipf's law
prospect theory
According to this view, people calmly and carefully integrate as much information as possible with what they already know about a product, painstakingly weigh the pluses and minuses of each alternative, and arrive at a satisfactory decision. a. problem recognition b. rational perspective c. evoked set d. consideration set
rational perspective
A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________. a. inertia b. rationalizing c. satisficing d. anchoring
satisficing
Cedric runs out of gas on the way to work. He thinks to himself-"How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state. - true - false
true
Evaluative criteria are the dimensions we use to judge the merits of competing options. - true - false
true
Hirosi ordered the expensive "heart attack special" at the local pub. It came with a one-pound hamburger and a full bucket of fries. Halfway through the meal, Hirosi was not feeling well. Yet according to the sunk-cost fallacy, Hirosi will likely continue until he has finished the "special." - True - False
true
Needs are created when the actual state of a customer declines. - True - False
true
Shortcuts are considered heuristics, or "mental rules-of-thumb" in decision making. - True - False
true