MKT 313 Quiz notes test 2

The statement: I really like my new tablet computer. is best reflects __ component of attitude.

Affect

Miranda has bought an expensive pair of exquisite pearl earrings to gift her mother on Mother's Day. Her mother is quite selective about the jewelry she wears. Miranda feels that she has found the perfect jewelry, she is participating in

Anticipation appraisal

Nathan is diabetic and has been advised by his doctor to reduce sugar intake. He, however, discounts the negative health consequences of sugar and frequently eats candies. This is an example of

Ego-defensive function of attitudes

The type of deep personal intrest that evokes strongly felt feelings associated with some object or activity is known as _____

Emotional Involvement

Which of the following terms refers to the effort put forth by service workers who have to overtly manage their own emotional displays as part of the requirements of the job?

Emotional Labor

Reference group influence for product selection tends to be weak for public luxuries

False

In the context of the psychoanalytic approach, the ego primarily:

Focuses on resolving the conflicts between the id and the supergo

John likes to dine out frequently. However, he gets very upset if the service at the restaurant is not to his liking. He loses his temper with the servers and rebukes them. Although he regrets his behavior,

He has low emotional intelligence

Susan a single parent, is very close to her friends and relatives. She tries to visit her parents and grandparents frequently as that makes her feel that she is a viral part of her extended family. In this scenario Susan is using:

Need for belingingness

When applying for admission to various colleges. Meg considers Carter State University her first choice. She does this because her parents hold this institution in high regard. This given scenario is an example of:

Primary Group

The ego-defensive function of attitudes allows consumers to choose products that:

Protect their self-image

Jenny is a value-conscious consumer. Which of the following behaviors is she most likely to exhibit?

She is likely to make sure she maximizes what she recieves from a transaction

Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle

User

Jane does not like to buy expensive clothes. However, when she is out shopping with her colleagues who reguarly splurge on luxury brands, she ends up buying expensive clothes to impress:

attention to social comparison information